Whole Grains Get Promoted at Work Deanne Brandstetter, MBA, RD, CDN Director of Nutrition Compass Group, The Americas
Whole Grains Get Promoted at Work
Deanne Brandstetter, MBA,RD, CDN
Director of Nutrition
Compass Group, TheAmericas
• World’s leading foodservice company
• $19.5 billion revenues
• Over 400,000 employees around the world
• Ranked the 12th largest employer by Fortunemagazine in 2006.
• Emphasis on Sustainability and Health &Wellness
Compass Group PLC
Our BiggestChallenge
CustomerPerception
Strategies
• Pair unfamiliar with familiar
• Capitalize on growing interest in world cuisines
• Take advantage of demand for local/ organic/sustainable foods
• Stealth Health
• Re-engineering catering menus
• Reward whole grain purchases
• Educating & Training
Midwest client
New “premium”burger served oncustom wholegrain bun
• East Coast/Mid-Atlanticclient
• 2 week cycleof wholegrain sidesaladsoffered atgrill and deliin lieu offries/ chips
• Tabbouleh
• Turkish Lentil andBulgur Soup
• Brazilian Kamut Salad
• Acorn Squash stuffedwith Millet, Lentils &Tofu
• Bulgur Meatballs inSpicy Tomato Sauce
• Ethiopian Black BarleySoup
New tortilla/ wrapoffering:
100%
Whole
Grain
and
Organic
Organic Hot Cereal Bar
2007-2008Stealth Health
Initiatives
Retort wholegrain blends
used in steamtechnology
HomeReplacement
Meals
2008 initiativewhole grains asthe default choicein corporatecatering menus
Promoting Whole Grains with Loyalty
New Media Training and Education
• Webcast on Nutrition& Wellness
• DVD includessegment on cookingwith whole grains
• Cgnad.com\nutrition
• Technology Solutions
Bringing Whole Grains HOME
National Nutrition Month 2008
“Whole Grains 3.0”