WhoAmI.com Marketing yourself and your skills online Jo Alcock (@joeyanne ) Evidence Base at Birmingham City University
WhoAmI.com - marketing yourself and your skills online
Oct 19, 2014
Presentation about personal branding, including tips for developing brand values and an elevator pitch. Also covers ways of utilising social media to express your personal brand.
Presentation abstract and details:
Many librarians use social media to market our libraries, but what about marketing ourselves as librarians? As we make the necessary shift from marketing our products to marketing our services, it becomes increasingly important to market ourselves and our skills, both to our current and potential library users and as a way of establishing ourselves within the profession. This session will introduce the value of having a personal brand, and discuss ways of utilising social media to express your brand.
The session will begin with an introduction to marketing and a discussion about why librarians need to market themselves (and who to). Each participant will then identify their strengths, and develop a personal 30 second elevator pitch before we move on to consider elements of each person’s individual brand. The session will conclude with tips and advice to bring it all together and to help convey your personal brand through social media.
Presentation abstract and details:
Many librarians use social media to market our libraries, but what about marketing ourselves as librarians? As we make the necessary shift from marketing our products to marketing our services, it becomes increasingly important to market ourselves and our skills, both to our current and potential library users and as a way of establishing ourselves within the profession. This session will introduce the value of having a personal brand, and discuss ways of utilising social media to express your brand.
The session will begin with an introduction to marketing and a discussion about why librarians need to market themselves (and who to). Each participant will then identify their strengths, and develop a personal 30 second elevator pitch before we move on to consider elements of each person’s individual brand. The session will conclude with tips and advice to bring it all together and to help convey your personal brand through social media.
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WhoAmI.comMarketing yourself and your skills online
Jo Alcock (@joeyanne)Evidence Base at Birmingham City University
Marketing
“The management process responsible for identifying, anticipating and satisfying customer requirements profitably”
Chartered Institute of Marketing, 2011
Oxford Social Media 2011 Jo Alcock
Services marketing
“how the firm can relate to its customers and other parties... the management of customer relationships, and of relationships with suppliers, distributors, and other network partners as well as financial institutions and other parties”
Grönroos, 2007
Oxford Social Media 2011 Jo Alcock
Do librarians need to market themselves?
Oxford Social Media 2011 Jo Alcock
What skills would you market?
Oxford Social Media 2011 Jo Alcock
Created at Wordle.net
Who would you market to?
• Users• Library management• Organisation
management• Peers – internal and
external• Potential
collaborators• Potential employers
Oxford Social Media 2011 Jo Alcock
Elevator pitch
• Choose your core skills
• Develop a 30 second elevator pitch for one of the groups we have mentioned
• Share your elevator pitch with person next to you
• Give feedback
Oxford Social Media 2011 Jo Alcock
Brand
“Brand is the intangible sum of attributes, the promise, the big idea and the expectations that reside in each customer’s mind about a product, service or company.”
Tina Thomas, Edmonton Public Library
Oxford Social Media 2011 Jo Alcock
Personal branding
Your brand is an extension of your personality.
What do you want people to think when they meet you (in person or online)?
Oxford Social Media 2011 Jo Alcock
Joeyanne Libraryanne
Oxford Social Media 2011 Jo Alcock
Examples of personal brands
Oxford Social Media 2011 Jo Alcock
Examples of personal brands
Oxford Social Media 2011 Jo Alcock
Examples of personal brands
“...my approach of blunt honesty and use of the phrases “basically, don’t be an asshole” and “know which things you suck at””
Oxford Social Media 2011 Jo Alcock
Your brand
• Choose 3 words or phrases to describe the brand you would like to convey (be true to yourself)
• Discuss with the person next to you how you might convey that brand - do they have any ideas?
Oxford Social Media 2011 Jo Alcock
Social media tips – language style
Oxford Social Media 2011 Jo Alcock
Social media tips – profersonal?
Oxford Social Media 2011 Jo Alcock
Social media tips – visual style
Oxford Social Media 2011 Jo Alcock
Social media tips – claim your name
Oxford Social Media 2011 Jo Alcock
Social media tips – BE CONSISTENT
Oxford Social Media 2011 Jo Alcock
Next steps
• Integrate your brand into your elevator pitch
• Practice elevator pitch in different scenarios (to users, peers, potential employers)
• Bring your brand values into your work and professional experience including social media
Oxford Social Media 2011 Jo Alcock
Useful resources
• The Practical Librarian - Manage your brand as a librarian
• Andromeda Yelton - Personal Branding for New Librarians
• Sam Wiggins (LibWig) - What's In A Name?
• Georgina Hardy - Judging a blog by its cover
• Danah Boyd - Controlling your public appearance
• Dave Fleet - How to ruin (or build) your personal brand
• Bethan Ruddock – Swearing on Twitter
• Jo Alcock – Consider your personal brand (CPD23 post)
Oxford Social Media 2011 Jo Alcock
Image and screenshot creditsSlide 1 - http://www.flickr.com/photos/sophiadphotography/6104169608
Slide 2 - http://www.flickr.com/photos/alexpgp/3609715516/
Slide 3 - http://www.flickr.com/photos/bowbrick/653604341
Slide 4 - http://www.flickr.com/photos/librarianavengers/260849159, http://www.flickr.com/photos/bdewey/2121562294, http://www.flickr.com/photos/usnationalarchives/3930932575, http://www.flickr.com/photos/shifted/5922593273
Slide 6 - http://www.flickr.com/photos/crystaljingsr/3914729343
Slide 7 - http://www.flickr.com/photos/gsbrown99/4699892124
Slide 8 - http://www.flickr.com/photos/simonbleasdale/2451637005
Slide 11 - http://www.sethgodin.com
Slide 12 - http://sachachua.com/blog/
Slide 13 - http://www.attemptingelegance.com/
Slide 14 - http://www.flickr.com/photos/id-iom/4614571079
Slide 17 – http://www.joeyanne.co.uk, http://twitter.com/joeyanne, http://about.me/joeyanne, http://joeyannecpd23.blogspot.com
Slide 18 - http://www.namecheckr.com/
Slide 19 - http://www.flickr.com/photos/smil/412996846
Slide 20 - http://www.flickr.com/photos/jetsetwilly/3937047768
Oxford Social Media 2011 Jo Alcock
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