Who We Are - Trivone Who We Are • A fast-growing ... SOLUTIONS for business issues • Key metrics for Content Quality is Utility & (Re)Usability ... Chief Executive of Chandamama,

Who We Are

• A fast-growing company working in the Digital Media &

Content Creation & Syndication Space

• Venture-funded by Accel Partners – one of the world’s

largest VCs

• Among few specialists in social media content

management

• The Trivone Leadership Team has more than 200 years of

combined experience in the Digital Media Space

Thought leadership in editorial

content.

Collaborative.

Inclusive.

Igniting conversation.

Interaction.

Participation.

Collaboration.

Social Media Connect.

Content Marketing

Offline engagements.

Events.

Apps.

CONTENT

CONVERSATION

COMMUNITY

Expertise in• Digital content - across content types and social platforms

• Knowhow on content management systems – IT, ITeS, M&E,

Ecom;

Horizontals: SMB, Enterprise, Consumer

• Creating, editing, proof reading and packaging content

• Research capabilities (secondary) across verticals like

Technology, Healthcare, Education etc. Have primary research

partner on SMBs (Techaisle)

Some of our Clients

DESIGN

CONTENT STRATEGY, EVENTS

AND MARKETING

VIDEO

SERVICES

CONTENT CREATION AND

CURATION

WEBSITE CREATION &

MAINTENANCE

SOCIAL MEDIA

MARKETING &

CAMPAIGNS

APPLICATION

DEVELOPMENT &

MAINTENANCE

Delivery Model

Cloud Content Management Platform

Infrastructure & Processes

Knowledge Repository Editorial Best Practices Style Sheets

Video/

Vlogs

QA/ QC/ Copy/ Style Sheets

Portals Mobile SMM Collaterals

Writers Contributors SMEs Designers

Newsletters/

Brochures

Blogs/

Articles

Case Study

/ WP

Infographic

/ Images Others

Business

Results

Process

Effectiveness

Operational

Excellence

• The sheer number of Web properties to manage is a huge challenge

• Exploding number of format channels

• Multiple platforms from desktop to tablets, mobile to social, vernacular content

Consumers are thirsty for content

• It is simply not enough to “be found” through Google

• Audience demand engagement at every touch point

A key objective of business over the next few years

• Use disruptive technology to get closer to customers

to improve relationships and enhance experiences

CAAS: Content as a Service

CAAS: A new strategy for scalable management & delivery of relevant

personalized experience Managing content is still a big challenge for

most enterprise organizations:

• Not just providing Content; but CONTENT

SOLUTIONS for business issues

• Key metrics for Content Quality is Utility &

(Re)Usability

• Not just WHAT you’re going to publish and

WHERE, but WHY

• Quality - NOT just inclusion

• Writers work with Subject Matter Experts

(SMEs)

• Converting data/analysis into Words, Ideas,

(moving) images, graphics and Campaigns.

Experts in drawing insights and executing

flawlessly

Feedback

Our Core Competence

Unit of work

Context

Need

Template

Match writer

Curate

• Blog

• Whitepaper

• PR

• Domain

• Geo

• End goal – trxn / lead / branding

• Internal / External

• Tone

• Style

• Attitude

Sophisticated framework to understand customer needs & match writers

• Well researched, accurate, unique, clear and crisp content

• Appropriate titles and subheads – one should know what the page

is trying to convey just by reading the title and subhead

• Content must speak in the language of your target audience – for

example choose UK/US/AUS/Irish English; also a level of tech

writing that speaks to a tech audience as compared to lighter

writing for a college undergrad audience

• Showcase how you can solve business problems rather than merely

describe technical solutions

• Have consistency across webpages with respect to style, tone and

formatting

• Key metrics for Content Quality must be USEFULNESS & USABILITY

Content Creation Approach

FIRST STEP

Focus on building

the community &

increasing

interactions. Post

blog content, send

newsletters,

creating new

content pegs +

boosting the

content regularly

Social Media Management Approach

SECOND STEP

Aligning

influencers (Paid).

Building positive

conversations.

Introducing

campaigns and

covering events.

Creating profiles

for representative

(LinkedIn)

THIRD STEP

Focus on

Testimonials, launch

campaigns and

focus on PR

Initiatives. Creating

Champions Profile

FOURTH STEP

Online chats, Tw-

Interview, Tweet ups,

Q&As

1

2

3

4

Reporting (Monthly)

Engagement rate

People talking

about ratio. Likes.

Shares. Comments

Community

development

Increase in number

of fans/followers

Reach

Increase in overall

Reach +

Impressions

Increase in conversations

on Twitter

RTs, @Mentions and

Conversations

Response Management

Turn Around Time

Clicks

Increase in traffic

generated (Blog/Website)

Sentiments

Increase in share of voice,

or shift in sentiment

Our Work

Unique Visitors: 3.18Mn to 4.81Mn

Pages per visit: 3.98Mn to 8.12Mn

Page Views: 1.2 Mn to 24.1Mn to 69.9Mn

Bounce Rate: 54.8% to 39.3%

FB Likes: 450 to 14,000

Twitter Followers: 70,000 to 2,00,000

Season 2 Results

• YouTube: 3.2Mn Users with 100K+

hours of display time

• Twitter: 22,623 new followers

• FB: 574971 new followers

• March 1, 2014: 109 Mn impressions,

406K+ clicks

During SMJ

• PTAB: 9 lakh in the first week of airing

• Episode 1: 1.3Mn views on YouTube

• #SatyamevJayate trended in the first

10 mins

• Every single show's topical hashtag

trended in various cities

• 102,825 total tweets

• 760764 new FB fans and 37,131

new Twitter followers

Season 3 Results:

• Trended worldwide @ no.1 on

Twitter - first time ever for any

Indian TV show

• 3rd episode trended above

Maharashtra elections

conversations on counting day

• 5.3Bn+ potential

impressions(FB+Twitter) since

campaign start

• 1.64Mn conversations

generated across Twitter and

Facebook, with 8.63Mn video

views for third season

• #MumkinHai campaign was the

first time on Indian TV where a

celeb responded real time to

audience feedback and queries

via social media

• Used the 'Tweet to Unlock'

feature to unveil the campaign's

first promo, resulting 620Mn

impressions

• Focus on curated+original

content helped increase

Google juice

• Google started indexing

DC

40Mn+ FB Community Built

2Mn+ Twitter community

YouTube:

Channels: 15+

Videos: 70K+

Views: 1Bn+

Subscribers: 4Mn+

Trends: 100+

Innovative use of Social Campaigns

WHITEPAPERS, ARTICLES & SURVEYS CASE STUDIES

WEBSITE CONTENT BLOGS

Our Work

Our Work

CORPORATE / CONSUMER VIDEOS VIDEO CASE STUDIES

COMMUNITY CONTENT: LinkedIn EVENTS

Our Work

ELECTRONIC DIRECT MAILERS INFOGRAPHICS

Our Work

SOCIAL MEDIA MANAGEMENT

Core Team

Trivone is promoted by one of India’s better known journalists, backed by a strong team of writers, designers

and technologists who understand content, media platforms and technologies.

L. Subramanyan (Founder & CEO)

Media professional with over three

decades of experience in diverse fields

ranging from IT journalism to sales and

marketing and managing content

companies. He was Group editor of

Dataquest, India's leading IT magazine,

Chief Executive of Chandamama, India's

most popular children's magazine, CEO

and Publishing Director of Jasubhai

Media, where he was running Digit, Skoar,

ZDNet etc.

Amit Rastogi (Executive Director)

With 20+ years of progressive leadership

roles in US and Asia Pacific including India

and China. Worked with GE, PwC, ANZ Bank

before co-founding and running a venture

capital firm leading originations, diligence,

valuations and post investment

management support at operating and

Board levels. Having rich diverse operating

experience across several industries and

countries, he has proven abilities in

business leadership, compliance and quality

Core Team

Mrunalini Katiyar

(Head – Copy)

As Quality Head for

Content at Trivone, she

brings her experience in

print and digital

journalism, and content

and people management

to different projects we

handle. She has graduated

with Sociology and Law,

has worked with a leading

media house, edited three

books, is a professional

baker and a certified

advanced scuba diver

Raj Narayan

(Chief Content Officer)

Over three decades of

experience in online and

print media. As Managing

Editor of MSN India, built the

portal from ground-up. Was

responsible for content

strategy, delivery and page

view metrics. Also supported

the development team of

Microsoft's in-house CMS.

Also headed market research

and reports business of UK-

based Global Data (erstwhile

DataMonitor)

Chittesh Maheshwari

(Technical Head)

After working for more

than 8 years in IT sphere,

he is working on building

solutions through

innovative solutions

around open source

integration, end-to-end

ERP solutions, ETL/BI

solutions and services and

much more. He has also

been involved as

management advisor to

various organisations and

academic set ups

THANK YOU

www.trivone.com