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WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

Dec 26, 2015

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Cordelia Webb
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Page 2: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

WHO WE ARE

Page 3: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

Nº 1 in Spain

2003 Pioneers in our sector

2010 International Expansion

Results orientated marketing agency leader in Spain: clients, employees & turnover

Page 4: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

Search Marketing Agency of the Year

Interactiva Awards 2006-2011

Best agency for capturing online traffic SEO – SEM

Awards

Social Media Agency finalist

Page 5: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

Partners

We work closely Trusted Technology Partners & Professional Associations

Page 6: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

Our Philosophy

Customer serviceTools and technologyResults orientated

Page 7: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

T2O Group. Companies Portfolio

T2O media

JOT Internet MediaNew

business

Iahorro

Mirayvuela

C-Date

Impacting

Viamedius

ArbitrageTargetopia

Page 8: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

WHAT WE DO

Page 9: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

OUR AIM

Page 10: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

SEM: Sponsored Links

Bidirectional communication: Exhaustive Conversion Tracking.

Bid management per Campaign, Group and Keyword according conversions.

Cleaning and activation of new Keywords and Creativities.

Budget optimization and CPC’s per time frames and days (week-ends vs labour days...).

Exhaustive tracking of competitors movements.

Creativities management according CTR’s and Conversions.

Campaign Tracking Campaign Management Campaign Maintenance Results Analysis

Proposal for optimizations Setting up Consolidation Feedback and learnings

Weekly & daily reports

Statistics Analysis

Management and Optimization

Monitoring Continuous improvement

Page 11: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

Visibility &Competitive Analysis

Keep an eye on your competitors to find the best

strategy for you

Optimizing Landing Pages

Improve the user experience, improve your ROI

SEM: Sponsored LinksTools & Technology that help us to optimize campaign performance

Highly skilled and experienced professionals

Page 12: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

OUR AIM

Page 13: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

1

• Improve visibility and Internet presence so potential customers can easily find your business.

2• Increase qualified traffic and visits to your website over the time.

3

• Return of Investment (ROI) through your website’s sales and commercial activity.

4

• Increase conversion rate between visits and customers.

SEO: Search Engine Optimization Objectives

Page 14: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

 All you need to obtain visibility and popularity

Consultation Implementation

Analysis and Measurement

Measurement and Re-optimization

Strategic Consultancy

Linkbuilding

Netlinking Social Media Optimization

SEO: Customized Strategy

Page 15: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

SEO basic training In situ presentation Consultancy Report:

Technical Semantic Visibility Popularity Competition Action Plan

Protocols/Implementation Guides

Optimized templates, standard changes and pages

Final KW Assessment Webmaster tools

management Search Engine and

Directory submission management

Google Analytics basic Set up

Monthly Reporting: KW Rankings Visibility Popularity Users Traffic Content Indexation

Monthly Reports:

Technique Visibility Semantic Popularity

12 months

1 Year Project Management Support = You will never be alone!

BaseCampDocumentRepository

Management

1 month 3- 5 months 6 - 8 months

SEO: Road Map

Page 16: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

1• Social Media Optimization

(SMO)• Increase brand/web site virality.• Generate traffic towards the web site.• Generate external links to the web site.

2• Netlinking

• Improve web site popularity through an external links strategy.

• Help on positioning for KW related with the business sector (through the anchor text).

• Generate a higher volume of visits towards the web site.

SEO: Link Acquisition and Visibility

Page 17: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

Socia

l N

etw

ork

s

Socia

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ark

ing

Blo

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Vid

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Foru

ms

Dis

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rou

ps

Imag

es

Pre

ss

Rele

ases

Art

icle

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Com

mu

nit

ies

Med

ia

New

s

RSS

Feed

s

SEO: Social Platforms

Page 18: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

Specialized

Directory Submissio

n

Company DirectorySubmissio

ns

Negotiation with

Webmasters

The service is supported by:

Monthly Activity Reporting

Follow-up meetings

Help Desk

Email communication

BaseCamp Document Management

Webmaster Tools Accounts

1. SEO: Manual Strategic Submissions

Page 19: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

OUR AIM

Page 20: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

PERFORMANCEDesign and production of campaign results (from micro sites)

A range of remuneration options

You receive a fixed price on closed sales

Cost per Lead Cost per Sale

Cost per Click Permission Marketing

Page 21: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

OUR AIM

Page 22: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

SMM: Social Networks

We advise you how to improve your relationship with clients and your brand presence across the Social Media spectrums; likewise we can help you to get new leads, clients and sales.

We audit, evaluate and optimize results.

We help you to design your Social Media strategy

Page 23: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

How we understand our clients needs

STRATEGIES-

PERSPECTIVEPUSH PULL

Short-term

Lead management, Email Marketing, Lead scoring =

Performance, Facebook Ads SMM

Sponsored links = SEM

Medium-termAffiliation, Niche Portals,

Content Network, Retargeting = Performance

Search Engines Index, Linkbuilding, Social Media,

Blogs = SEO

Long-term Database = PerformanceOnline Reputation

Management = SEO/SMO

Page 24: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

WHO WE WORK FOR

Page 25: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

Travel Financial Education Retail Others

More than 200 clients

Page 26: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

Cases stories we have worked on Telefónica Retailer has increased by 3 their conversion rate and by 400% the contracts rate in just 12 months.

Tele2 España: their contract number has rose 4 times more than in the past years and is continuously increasing thanks to the T2O media campaign management.

Ing Direct: we increased by 18% the number of online applications for Ingdirect.es, thanks to our SEM strategy.

CEAC has decreased by 25% the acquisition costs while maintaining the volume of applications with our proposed campaign structure.

Lufthansa.es has doubled the sale of online flights and decreased by 50% its CPA rates thanks to our online Affiliate strategy.

Sanitas increased by 144% their health insurance leads and health services leads supported by its new website.

IKEA doubled their newsletter’s sign-ups in just 5 months.

Page 27: WHO WE ARE This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International.

This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.

¿What do they say?Working with T2O means that they help you from start to finish in all areas of online marketing as they have extensive knowledge & experience in different sectors and an overall global vision for advertising.

Diego López-SalazarDirector Manager

We’re very pleased with the work of T2O managing our SEM campaigns in 5 countries. They always demonstrate their professionalism and expertise in the industry & we appreciate their constant suggestions for improvements and for increasing our conversion rates.

Susana GarciaMarketing Manager