Who Knew? 15 Things You Didn’t Know About HighRoad Solution’s Campaign eMail Tool Jenny Lassi Professional Services HighRoad Solution.

Who Knew?15 Things You Didn’t Know About HighRoad Solution’s Campaign eMail Tool

Jenny LassiProfessional ServicesHighRoad Solution

#2

A lot of eMails are deployed daily through HighRoad by member driven organizations like yourself. What does that mean for you?

• Access to benchmarking studies to see how you compare to other organizations.

• Best practices guidance a phone call away to increase campaign performance.

• Performance monitoring

#3

Whether you’re on a dedicated IP or our shared IP, we have insight into Sender Score trends on a daily basis.

• We will bring noteworthy issues to your attention

• We know which eMails are getting complaints

• We know if you may be getting bulk boxed• We know when to bring it to your attention• We know if the list integrity needs helpA Sender Score is assigned to each IP you mail from and is a numerical representation of yourreputation as a sender. The score is determined by factoring your performance across key reputation measures important to both ISPs and recipients of email. Sender Scores are on a scale of 0 to 100, with 0 being the worst, and 100 being the best score.

#4

eMail Automation versus Manually Deployed Options

– Welcome Messages– Recurring Messages– Strategy BluePrints– Transactional Messaging (Requires API)

#5

Targeted Content Served Dynamically versus Deploying Multiple Versions

– Dynamic Content (Segment Level)– Relational Database Tables (Subscriber Level)

#6

Inbox Troubles? Using eMail Authentication?

– DKIM is now available to any customer on the HighRoad Shared IP

– Sender ID has always been available to any customer

#6

#6

#7

Under no circumstances should you eMail anyone who has not either Opened or Clicked Through to ANY eMail in greater than 6 months!

– Do you have a segment you exclude from each eMail deployment?

#8

From Mid October – Mid January: Tighten that exclusion segment to whom have not either Opened or Clicked Through to ANY eMail in greater than 3 months!

– Do you have a segment you exclude from each eMail deployment?

#9

If your website has a shopping cart feature, you can use Conversion Tracker to report back any sales that resulted from a particular eMail deployed.

#9

When Conversion Tracker is enabled you can see easily if any transactions resulted from a sent message to quantify ROI.

#10

You can load Responsive Templates into your template library and allow your eMail producers to send mobile friendly eMail newsletters without them needing to touch any HTML code.

#11

Any admin can view activity for ALL user accounts to know who did what and when.

#12

The elusive Open metric: The system tracks Implied Opens.

– If someone views an email with images blocked by default but clicks through to a message, they are considered an open.

#13

Skip the math. Deliver eMails per recipient’s time zone. The Time Zone sensitive eMail option has always been an available feature.

#14

Refer a Friend versus Forward to a Friend

– Both features are already available– Refer a Friend is a function of the internal Sign-Up form (not your custom eMail preference center) allowing your recipients to invite others to sign-up to receive their own.

– Forward to a Friend is added to your eMail using the %%forwardthis%% tag allowing recipients to send a friend their own copy

of the eMail.

#15Double Opt-In (DOI): Without proof someone signed up and clicked a DOI confirmation link and they’re a Canadian subscriber, get serious about DOI now!

– Configure your DOI inside your account easily

– It is possible to have a custom DOI message

Summary

Any Questions Now?

Any Questions Later:[email protected]

1-703-297-8886