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WHO IS YOUR TARGET: Who Will You Reach?
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Page 1: Who isyourtarget

WHO IS YOUR TARGET:

Who Will You Reach?

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Target-Definition

To have a target gives us the ability to aim our methods in such a way that we can be more effective with our results.

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Paul’s Experience

Acts 17:10-12

Acts 17:22-28

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How would you “aim” your ministries and approaches differently with the various target groups below?

-Young Families-Single Moms-Vietnamese-Former Adventists-Refugees-Needy (the poor)-African immigrants-Affluent“To target is not to be exclusive but to be intentional for

greater effectiveness”

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Your Target:

1. Where the Spirit impresses you!

Has God placed a burden on your heart of a location or people group that needs a church?

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Your Target:

2. Where you live!

SDA’s will many times drive 30 min.+ to church. Is this a realistic expectation for the unchurched?

Is there a “jet of light” in your community?

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Your Target:

3. An unreached population segment!

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40%+ Growth in next 5 years!

Segment of area in red

Projected 5 year Population

Percent

Growth

Average Household Income

Number of SDA churches

Percent Anglo

Percent Other Ethnicities

West 21,606 47.3 $84,655 0 76.3 23.7

Center 196,275 45.6 $103,891 0 78.7 21.3

East 148,417 40.6 $115,426 1 74.0 26.0

Demographics studied in 2005. Church Plant launched in 2007.

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Target Community Profile

Avg Age 39 Professionals

Avg Income 95 - 110 k

80% exposed to traditional Christianity Active attendees 60% 30% claim to be unchurched

Family Structure Traditional families with young kids

Lifestyle Recreational activities Family focused lifestyle

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To build a mission-centered community church, serving the area of the North Dallas, where seekers of truth will find opportunities to experience the love of Jesus and get to know and accept Him as their personal friend.

Our Vision:Leading people to experience Jesus!

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Our Vision (cont.):

RELEVANT, CREATIVE WORSHIP that is Bible based; well-planned and executed, addresses current issues and events; and directs individuals to experience Christ and his life changing power.

NEED BASED PROGRAMS, EVENTS & SERVICES offered to enrich personal, professional, spiritual and family values for all-age groups.

RECREATIONAL EVENTS to provide a social environment that fosters building close relationships among the group and become a venue to connect to the community.

LIFESTYLE OF FRIENDSHIP EVENGELISM: Living a life of service and sharing the Gospel on individual and corporate level.

NETWORK OF SMALL, SAFE, RELATIONAL COMMUNITIES (INTEREST/STUDY GROUPS) AND DISCIPLESHIP BUILDING EVENTS focused on helping people deepen their knowledge of God and the Bible, and grow meaningful relationships with Him and with each other.

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Group Time:

What are some advantages of knowing your target demographics in the process of creating your vision, church culture and ministries?

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Frisco Crosswalk FellowshipFrisco Crosswalk Fellowship-Launched with 27 people -Launched with 27 people (2007)(2007)-160-180 in attendance (2010)-160-180 in attendance (2010)-26 baptisms, 20 interest-26 baptisms, 20 interestattend regularly.attend regularly.-$222K tithe in 2010-$222K tithe in 2010

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Jesus’ Strategic Plan

Discussion…

What is your:

• Jerusalem?

• Judea?

• Samaria?

• Ends of the earth?

“But you shall receive power after the Holy Spirit has come upon you: and you shall be witnesses to me in Jerusalem, and in all Judea and Samaria, and to the end of the earth.” Acts 1:8

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Demographic Resources

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Obtain a demographic study of your target area!

www.link2lead.com “Ministry Match”

www.perceptgroup.com (Vista)

Highly recommend 27 page “Ministry Area Profile” report!

• Includes: Census data (population trends, ethnicities, family structures, income, etc.). RECEPTIVITY factors: faith involvement, primary concerns, key values, worship style preference, most effective contact methods, etc.

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Demographic Resources

• First View Report

• 10 Basic Facts

• Ministry Match Report– Sample

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Sample Demographics

• First View Report

• 10 Basic Facts

• Ministry Match Report– Sample

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Sample Report (Frisco TX)

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Group Time:

What unreached groups surround your church?

Which of those population groups do you have passion to work with?

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Questions

Boyan LevterovCoach/PastorCrosswalk Fellowship

Tel. [email protected]