WHO IS THE SPORTS RADIO 1130 WDFN LISTENER???

WHO IS THE SPORTS RADIO 1130 WDFN LISTENER???

WELL, LET’S STATE THE OBVIOUS….

THEY ARE SPORTS FANS!

85% of WDFN’s listeners are men between the ages of 25-54! That’s a lot of testosterone for

your message!

If you want to target men, there’s no better station in the market to

advertise on than WDFN!

THESE ARE GUYS WHO WOULD SPEND ALL DAY WITH THEIR BUDDIES AT THEIR FAVORITE SPORTS

BAR IF THEY COULD!

PEOPLE WHO DEMAND THE BREAKING SPORTS NEWS

WHEN IT HAPPENS, NOT LATER IN THE DAY

• AND THEY GET THAT NEWS IMMEDIATELY ON THE AIR AND ON WDFN.COM!

WDFN listeners love their hometown teams

As the flagship for the Detroit Pistons, WDFN is the

official home for Pistons fans!

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WDFN’S LISTENERS ARE CHARITABLE

HIGHLY EDUCATED

• 6 OUT OF 10 PEOPLE WHO LISTEN TO WDFN HAVE A COLLEGE DEGREE OR BETTER

AND THEY HAVE A LOT OF MONEY TO SPEND!!!

7 out of 10 WDFN listeners have a household income over

$75,000!

They love to eat!

They drink beer

ENJOY LIVE SPORTING EVENTS AND CONCERTS

AND THEY LOVE THE WOMEN IN THEIR LIVES!

Over 60% of WDFN’s listeners are under the age of 45

Many are starting careers, getting married, having kids,

buying their first house… that means they need and buy

everything!

If you sell it, they buy it!

• Small and large appliances• Automobiles, bikes, and ATVs• Groceries• Consumer Electronics• Clothing• Household goods and services including

anything and everything for the house.• Even stuff for the significant others in their

lives!

OK, what else?• They eat out

• They work out at a local gym or buy their own equipment

• They play sports…especially golf, and hunt, fish, camp and boat

• They see doctors and dentists and sometimes need the help of a great lawyer.

• They yearn for that big screen TV and the HD programming that goes with it!

• They’re lost without a great florist or jeweler for that special occasion.

• And they bank, refi, buy insurance, and manage their finances.

Listeners feel a personal connection with WDFN’s top talent, the strongest lineup

in Detroit sports radio!

Jamie Samuelsen- 6am-8am

Jim Rome- Noon-3pm

Sean Baligian- 8am-Noon

Stoney and Wojo- 3pm-6pm

WDFN is one of the only stations in Detroit where listeners are as

important to the on-air product as the hosts.

Listeners know this and feel a unique ownership of and

passion for the radio station.

SPORTS RADIO 1130 WDFN

WE’RE SIMPLY A BUNCH OF SPORTS FANS TALKING TO DETROIT SPORTS FANS ALL DAY LONG ON-LINE AT WDFN.COM AND ON THE RADIO!