Who is the Football King in India?

WHO IS THE KING?

2

Athletico de Kolkata is the No 1 Football Club in India

Simplify360 Social Index: 86.43

Facebook fans: 347K

Twitter Followers: 23.9K

Good Plus Followers : 84K

YouTube subscribers: 2.2K

SSI RANK 1

3

East Bengal is the Most Liked

Football Club from India

SSI RANK 5

Simplify360 Social Index: 69.09

Facebook fans: 1.31M

Twitter Followers: 4.7K

Google Plus Followers : 127

YouTube subscribers: 69

ISL CLUBS ARE

LEADING THEIR WAY.

EAST BENGAL GIVING

TOUGH COMPETITION

TO THE ISL CLUBS.

4

5

Team League Simplify360 Social Index Rank

Atletico de Kolkata ISL 86.43 1

Mumbai City ISL 86.10 2

Delhi Dynamos ISL 79.98 3

Kerala Blasters ISL 75.83 4

East Bengal I League 69.09 5

NorthEast United ISL 64.38 6

Pune City ISL 58.68 7

Chennaiyin ISL 57.30 8

Goa ISL 51.92 9

Mohun Began I League 51.11 10

Pune FC I League 46.71 11

Shillong Lajong I League 45.57 12

Bengaluru FC I League 38.21 13

Mumbai I League 19.96 14

Dempo I League 17.91 15

Royal Wahingdoh I League 9.05 16

Sporting Goa I League 8.22 17

Salgoacar I League 5.83 18

6

East Bengal Club

commands

27%

of the fans share. Total Fans (ISL + I league] :

4.82 M

East Bengal Fans: 1.31 M

7

ISL beats

I League marginally in fan count.

2.76 Million total fans

2.05 Million total fans

8

10%

4% 10%

4%

10%

10%

5%

5% 1%

0%

27%

6%

0%

3%

0%

0%

4%

0% 8%

Atletico de Kolkata Chennaiyin Delhi Dynamos Goa

Kerala Blasters Mumbai City NorthEast United Pune City

Bengaluru FC Dempo East Bengal Mohun Began

Mumbai Pune Royal Wahingdoh Salgoacar

Shillong Lajong Sporting Goa

FAN SHARE PERCENTAGE

TOTAL

SOCIAL MEDIA FANS

TOTAL

FACEBOOK FANS

I League 2,054,537 2,025,305

Indian Super League 2,767,751 2,033,397

10

15%

85%

I League Indian Super League

48%

52%

I League Indian Super League

ISL takes a big lead in Twitter, marginal lead in YouTube combined channel views.

Twitter Fans YouTube Channel Views

11

METHODOLOGY

CLUBS CONSIDERED

Taken all major clubs participating in I League and ISL.

Slid

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Team League City

AtleticodeKolkata IndianSuperLeague KolkataChennaiyin IndianSuperLeague ChennaiDelhiDynamos IndianSuperLeague DelhiGoa IndianSuperLeague GoaKeralaBlasters IndianSuperLeague KochiMumbaiCity IndianSuperLeague MumbaiNorthEastUnited IndianSuperLeague GuwahatiPuneCity IndianSuperLeague PuneBengaluruFC ILeague BangaloreDempo ILeague GoaEastBengal ILeague KolkataMohunBegan ILeague KolkataMumbai ILeague MumbaiPune ILeague PuneRoyalWahingdoh ILeague ShillongSalgoacar ILeague GoaShillongLajong ILeague ShillongSportingGoa ILeague Goa

PARAMETERS TAKEN AND METHODOLOGY

Twitter Followers

Facebook Likes

Google Plus Followers

Web Mentions (Google)

Instagram followers

YouTube Subscribers

YouTube channel views

Slid

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These parameters are taken and used for building the Simplify360 Social Index.

Simplify360 Social Index is the metric of measurement of prominence of the club in Social space. The score is relative score; score double means double good.

14

Some additional numbers in

Indian football

Indian Football Captain and Bengaluru FC player Sunil Chetri is the

most followed football player in India with 35k Facebook fans.

Top Cities with # of Football fans in Facebook (source: FB Ad Manager)

Delhi 16,00,000

Mumbai 11,20,000

Kolkata 8,60,000

Bangalore 8,00,000

Chennai 6,80,000

Hyderabad 6,00,000

Pune 5,80,000

Ahmedabad 2,80,000

Kochi 2,20,000

Goa 88,000

Shillong 62,000

Maharashtra leads in a big way, shows the state’s capacity to

have 2 ISL teams (Pune City FC and Mumbai City FC)

Top states with # of Football fans in Facebook (source: FB Ad Manager)

Maharastra 28,00,000

NCR 16,00,000

Kerala 14,80,000

West Bengal 13,80,000

Tamil Nadu 13,20,000

Karnataka 12,40,000

North East 7,00,000

Goa 88,000

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