Michael Gray 520-548-1970 http://OnlineBizSmarts.com Social Demographics Desirable Content Social Search
May 11, 2015
Michael Gray520-548-1970
http://OnlineBizSmarts.com
Social DemographicsDesirable Content
Social Search
Identify Your Target Audience(LeanCanvas.com)Discover where they spend their time onlineCreate an Avatar for your target audience with name
and everything you can find to identify themBegin crafting your content to feed their likes and
dislikes.Communicate how your product or company fixes or
helps in their greatest problemDon’t forget to consistently communicate your “Why”
http://youtu.be/u4ZoJKF_VuA People don’t buy what you do they buy why you do it.
Cuts across most demographics linesResonates universallyBrings us all back to a common place or timeHelps us feel, think & reflectReminds us we are all humanWe never get tired of this contentWe always have time for itWe remember itWe want to SHARE it with others
Put these desirable content ideas your calendar and test each type of content.
Follow up after with your Facebook Insights
Michael Gray520-548-1970
http://OnlineBizSmarts.comhttps://www.facebook.com/OnlineBizSmarts