who is… langston richardson?
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who is…langston
richardson ?
agenda overviewwho is langston?— the 411
insights— enabling staff— strategies in leadership— creativity of customer loyalty
the evidence— logitech— cisco quad— other goodies
one last thing…
langstonrichardson
is shorteris larger
in stature.in ideas.in creativity.in insights.in communication.
langstonrichardson
loves people.interaction.brand experience.design thinking.applying creativity.business results.
langstonrichardson
has worked with Frank Miller.delivered four children.delivered many projects.
in other words…
a creative director
evidence
results begin with…
evidence
ultimate ears
evidence: ultimate ears
The redesigned ultimate ears web sitebrings the brand’s energy and passion ofmusic to the digital experience. Newly created products for personal wi-fi audio as well as tapping into the feeling of musicanyone can enjoy.
evidence: ultimate ears
the challenege
How can ultimate ears leverage its leader status as a high-end brand to uplift the entire personal audio category?
our strategy
By refreshing branding, building and deploying an ongoingmarketing tactics that touches all aspects of the ultimate ears’ target consumer’s media consumption habits, we created an entirenew line of products that connected to people in a positive way.
evidence: ultimate ears
the results
consumers from testing concepts through real world interaction responded favorably to the newer, bolder brand expression
social media outreached helped target consumer build strongaffinity to the brand; strong metrics show a sustained engagementof over 150% of pre-campaign levels.
the site design’s combination of blog, product discovery and ecommerce helped drive purchase.
evidence: ultimate ears
cisco quad
evidence
evidence: cisco quad
Cisco Quad serves as a single, all-purpose communication tool for large organizations. Data, voice, video and social networking live together in the same application in order to simplify corporate communication, increase productivity and broaden collaboration.
assignment:Design an immersive experience to showcasefull rich experience beyond what’s currentlyavailable on the platform.
evidence: cisco quad
the challenege
How can Cisco foster collaboration and connect people across the enterprise with familiar social networking tools?
our strategy
By building and deploying a UX product design and underlying technology create a communication ecosystem and user experience that foster productive interaction anywhere and anytime.
evidence: cisco quad
the results
delivered product design, development and UX services necessary to provide Cisco Quad users with a total user experience that spans both business and social networking paradigms tying online meetings, voice mails and social networking together in a single, meaningful product.
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more evidence
GENERAL MODEL
SettingsOverview
Libraries
View Setting
APP X
ChangeSetting
Change App X Setting
DIALOG APP X SETTINGS
View App X Setting
Change App X Setting
HOME SETTINGS
APP
QUICK SETTINGS
APP QUICK SETTINGS
ONE WAY
BI-DIRECTIONAL SCREEN / CONTEXT TASK / ACTION
FUNCTIONAL SPECIAL CASE
Settings
Display
Noti cations
Sounds
Silent Mode O
Airplane Mode O
Wi-Fi Oncoffee house wifi >
My Account
Bluetooth O
Battery Saver O
Data Saver OJake KnarRe: rickrilled, yoNever gonna give you up loramipsumlnea la gromen se montr.
Linse BornuUmparte la serto trento ul senroBlarse ser forme monte untrante se prolo gtronte nota umparte la horte sen.
Mike MoreRe: rickrilled, yoNever gonna give you up loramipsumma la gromen se montget more.
Holmes SimphUmparte la serto trento ul senroBlarse ser forme monte untrante se lgelomtronte nota umparte la horte sen pronse.
3. Settings ApplicationSettings App launches
Quick Settings are immediately accessible along with the rest of settings.
QUICK SETTINGS & SETTINGS APP ENTRY/EXIT
SettingsOverview
The Settings App (and Quick Settings) is accessed via the status bar and exited via the Up, Back, or Home Button.
Jake KnarRe: rickrilled, yoNever gonna give you up loramipsumlnea la gromen se montr.
Linse BornuUmparte la serto trento ul senroBlarse ser forme monte untrante se prolo gtronte nota umparte la horte sen.
Mike MoreRe: rickrilled, yoNever gonna give you up loramipsumma la gromen se montget more.
Holmes SimphUmparte la serto trento ul senroBlarse ser forme monte untrante se lgelomtronte nota umparte la horte sen pronse.
1. Home
2. Status ExposedTap anywhere on the status bar to launch the Settings App.
Tap Status Area
10:25 AM APEXTAP
Libraries Cloud AppsApps + Content shortcuts
Recents
Amazon Home
Amazon Confidential
one last thing…
thank you
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