Who Dominated Financial Services Advertising in Q2 2016?

Who Dominated Financial Services Digital

Advertising in Q2 2016?

$154 million:

Q2 financial services desktop advertising dollars spent by the top ten spenders alone.

23 billion:

Q2 financial services desktop advertising impression for the top ten spenders alone.

Who are these top spenders?

How did they yield the most impressions?

What are their advertising strategies?

We can answer all of these questions using Pathmatics’ real-time data.

Right now.

Top Desktop Impressions of Q2

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How They Garnered Impressions

48% of impressions came from direct buys.

15% of impressions came from Google AdX + AdSense.

12% of impressions came from Advertising.com.

Top Desktop Spenders of Q2

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How They Bought in Q2 74% of spend went to direct buys.

7% of spend went to Google AdX + AdSense.

6% of spend went to Advertising.com.

How Creative Did They Get

in Q2?

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Explore the Data Top Creatives from Q2

Explore the Data Top Creatives from Q2

Explore the Data Top Creatives from Q2

Want an in-depth analysis of the top financial service

spenders?

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