Who do you think you are? UCISA keynote #udigcap

Who do you really think you are?

UCISA - Spotlight on Digital Capabilities

Sue Beckingham | @suebecks

Sheffield Hallam University

Who do you really think you are?

Abstract:

As we continue to embrace Web 2.0 we need to be mindful of the impressions our digital footprints leave. Taking a proactive approach to self-managing our virtual identity is increasingly important, as is taking opportunities to develop professional networks both online and off. This talk will consider how we can take ownership and the resulting positive impact as professionals. 

https://www.ucisa.ac.uk/groups/dsdg/Events/2015/digcaps.aspx

Whilst interesting, your family tree is not the focus...

www.bbc.co.uk

Who are you as a professional?

What does this mean to others?

Communicating who we are, what we do, why we do it,

where we do it, when we do it, and

how we do it is not easy!

Let's take a few steps back...

and talk about

...and I don't mean this kind

WHAT IS THE NAME FOR THESE 6 WHITE .........?

WHAT IS THE NAME FOR THESE 6 WHITE .........?

A: BREAD COBS

B: BREAD BUNS

C: BREAD BAPS D: BREAD CAKES

It often depends on where you come from!

WHAT IS THE NAME FOR THIS?

WHAT IS THE NAME FOR THIS?

A: CHIP MUFFIN B: CHIP SARNIE

C: CHIP ROLL D: CHIP BUTTIE

Again it depends on where you come from!

...and there's more!

Now consider job titlesHere today are:

Consider if someone was looking for the skills your professional role has

What would they look for?

search terms: IT + university or TEL + university

search terms: IT + higher education or TEL + higher education

advanced people search

Who does Google think YOU are?

1 billionnames are searched in Google every day.

That means, like it or not, you've been Googled at some point - by an employer, client or even first date.

94%of people only look at the first page of Google results. If you want to make a first impression, you need to make sure your page looks good.

http://searchengineland.com/infographic-how-to-rank-for-your-name-in-google-129850

What search terms will be used to find YOU?

http://www.thefilterbubble.com/

http://searchengineland.com/infographic-how-to-rank-for-your-name-in-google-129850

Showing on the first page of a Google search:

LinkedInFacebook

TwitterGoogle+

SlideShareBlogs

SOCIAL MEDIA RANKS HIGHLY

How do others perceive who YOU are?

In pairs: Explain what your role is and why it matters

"If you can't explain it simply, you don't understand it well enough"Albert Einstein

Now listen to your partner explaining back to you what your key skills are

ADD these skills and

keywords to your

professional online profiles

Add a photo to your professional profile

Beware your

digital doppelganger

How can YOU make an impact?

What is impact?

nounthe striking of one thing against another; forceful contact; collision: the impact of the colliding cars broke the windshield. an impinging: the impact of light on the eye.influence; effect: the impact of Einstein on modern physics.an impacting; forcible impinging: the tremendous impact of the shot.the force exerted by a new idea, concept, technology, or ideology: the impact of the industrial revolution.

verb to drive or press closely or firmly into something; pack in.to fill up; congest; throng: a vast crowd impacted St. Peter's Square.to collide with; strike forcefully: a rocket designed to impact the planet Mars.to have an impact or effect on; influence; alter: the decision may impact your whole career. 

to have an impact or 

effect on; influence;

alter

1

2

3

develop andchallenge

ideas

inspire andengage others

align withtheir own values and aspirations

EVERYONE can

knowledge

networks

online presence

PERSONAL IMPACT what you say

emotional connection

energy

empathy

experience

Start small....

10 TIPS TO DEVELOP YOUR ONLINE PRESENCE

1 Create a LinkedIn profile

2 Consider your skills and add keywords

3 Add a photo to your profile

4Edit your public URL, add to email signature

5 Join groups

6 Add projects to your profile

7 Link SlideShare to your profile

8 Add any publications to your profile

9 Blog good practice and tips

10 CONNECT WITH PEOPLE!

Why ?

https://press.linkedin.com/about-linkedin

build connections

group discussions

collaboration opportunities

share your expertise

Developing an online presence might include blogging, tweeting or curating

Join a tweetchat e.g. #LTHEchat

http://lthechat.com/ @LTHEchat

Build connectedness between profiles

LinkedIn

Blog

SlideshareTwitter

Google+PHOTO BIO

“Become a central connector”

people to whom others turn for information and advice, in other words, the influencers

in organisations.

http://dilbert.com/strip/2011-10-30

Find your niche topic to curate and share

http://www.slideshare.net/suebeckingham

Add:• presentations• documents• infographics

Free analytics

http://socialmediaforlearning.com/

Write your own blog

https://shu.academia.edu/SueBeckingham

Add• your blog• conference presentations• projects• how to guides• publications

http://shura.shu.ac.uk/

http://shura.shu.ac.uk/

http://www.opendoar.org/

Spaces to share your work

http://doaj.org/

Measures of impact?

comments

likes

sharesbookmarks

downloadsRTs

mentions

Does Klout matter?

According to author Gina Carr "Klout matters today for those who are influencers or those who want to be influential. This is particularly true for people like authors, professional speakers, actors, marketing professionals and other thought leaders."http://mashable.com/2013/10/22/improve-your-klout-score/

Building your personal and professional network TAKES TIME

Be careful what you share

Confession: this was shared on Facebook and I don't have the source

go.shu.ac.uk/socialmedia

Make new connections at this conference!

Sue Beckingham | @suebecksEducational Developer with a research interest in the use of social media in education. 

Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham

Who do you really think you are?As we continue to embrace Web 2.0 in our social lives, how is this impacting on our digital footprint? Taking a proactive approach to self-managing your virtual identity is increasingly important. By leveraging your professional online presence it is possible to develop a professional network that extends beyond immediate connections and has the potential to open new doors to opportunities for scholarly activities. This talk will consider the impact of digital scholarship; the tools we may wish to consider using; and will raise awareness that we have much of value to share as professionals.