WHO AM I? · SOCIAL MEDIA MANAGEMENT SYSTEM OR TOOLS (SMMS/SMMT) What is a Social Media Management System or Tool (SMMS/SMMT) can help you manage your many social channels by monitoring,

WHO AM I? • Chair of the Texas

Association of School

Librarians

• Librarian for 23 years

• TCEA Top Librarian 2011 and

2013

• WISD Technology Trainer

specializing in Web

Development, Mobile

Renee Dyer

THE

CELL PHONE

GAME

You keep your cell right next

to you-possibly even on

your face at night

YOU KEEP YOUR CELL UNDER

YOUR PILLOW- SO ITS WITHIN

EASY ACCESS

YOU KEEP YOUR CELL ON

YOUR NIGHTSTAND- YOUR

NOT A SAVAGE

YOU KEEP YOUR CELL WHERE YOUR

LANDLINE IS/USED TO BE- BECAUSE

THAT’S WHERE THE PHONE GOES

WHO ARE OUR PATRONS?

• GI Generation 1901-1926

• Silent Generation 1927-1945

• Baby Boomers 1946-1964

• Generation X 1965-1980

• Generation Y/Millenniums 1981-2000

• Generation Z/ Boomlets Born after 2000

SOCIAL MEDIA USE BY AGE GROUP

OVER TIME

SOCIAL MEDIA USE OVER TIME

SOCIAL MEDIA USER

DEMOGRAPHICS

WHO ARE OUR PATRONS?

WHO ARE OUR PATRONS?

2015 Data • On average kids are getting their 1st cellphones at age 6

• 53% of kids have a cell phone by age 7

• 75% of kids 13-17 have a smartphone

• 91% of school age kids go online daily

GEN Z

• They are our under 20 group- almost ALL school age

students

• They have never lived a day without their mobile phones

• Most could “Swipe before they could walk”

• They have laptops in elementary school

• They use Google Drive for homework assignments

• They make online friends around the world on video

games and social networks

• They prefer IMAGES to Text

SCHOOL AGE PATRONS

SO ALL YOU HAVE TO DO IS POST

INTERESTING CONTENT TO ALL OF

THESE PLATFORMS SEVERAL TIMES A

DAY

HOW TO POST TO

MULTIPLE SOCIAL

MEDIA APPS W/O

LOSING

YOUR

MIND

TRY

Within the Platform

SOCIAL MEDIA MANAGEMENT

SYSTEM OR TOOLS (SMMS/SMMT) What is a Social Media Management System or Tool

(SMMS/SMMT) can help you manage your many

social channels by monitoring, posting and

delegating tasks within a team.

Popular SMMS

1. Hootsuite

2. Buffer

3. Tweetdeck

4. Sprout Social

5. Adobe Social

6. Sprinklr

7. Shoutlet

8. Spredfast

Manage multiple Twitter, Facebook (profiles and

pages), LinkedIn, WordPress, Foursquare and Google+ and now

INSTAGRAM networks all from one place

Schedule updates (including on a calendar and even upload from a

spreadsheet (csv file)

Collaborate as a team (delegate replies, tweets, mark as done, track

messages etc)

Mobile apps (iOS & Android)

Customized analytics (including scheduled reports)

RSS integration (post updates from an RSS feed)

Helpful and comprehensive support pages and friendly customer

support team

HOOTSUITE

Manage multiple Twitter, Facebook (profiles and

pages), LinkedIn, WordPress, Foursquare and Google+ and now

INSTAGRAM networks all from one place

Schedule updates (including on a calendar and even upload from a

spreadsheet (csv file)

Collaborate as a team (delegate replies, tweets, mark as done, track

messages etc)

Mobile apps (iOS & Android)

Customized analytics (including scheduled reports)

RSS integration (post updates from an RSS feed)

Helpful and comprehensive support pages and friendly customer

support team

HOOTSUITE

Manage the following types of accounts:

Facebook: Profile, Page, and Group (for groups you do have to be the admin)

LinkedIn: Profile and Company Page

Twitter: Profile

Google+: Business Pages

Pinterest accounts (On Awesome and Business)

Schedule updates (including on a calendar and even upload from a spreadsheet (csv file)

Mobile apps (iOS & Android)

Customized analytics (including scheduled reports)

BUFFER

IF THIS THEN THIS

IF THIS THEN THIS

WE ARE

LIBRARIANS

WE LOVE

DATA

SUMALL

CROWDFIRE

SOURCES/ RESOURCES

http://www.nielsen.com/us/en/insights/news/2014/mobile-

millennials-over-85-percent-of-generation-y-owns-

smartphones.html

http://www.entrepreneur.com/article/234531

http://sproutsocial.com/insights/gen-z-vs-gen-y/

http://www.pewinternet.org/2015/04/09/teens-social-media-

technology-2015/

http://www.sitepoint.com/buffer-hootsuite/

https://blog.dashburst.com/best-social-media-management-

tools/

http://www.imore.com/how-automatically-post-instagram-

photos-directly-facebook-page

GET THIS PRESENTATION

https://goo.gl/NS8FzS