whitright_gretsch

BRANDING GUIDELINE

PG. 1

MISSION STATEMENTSince 1883, the Gretsch Company has been producing some of the world’s greatest drums and guitars. With its emphasis on hand-craftsmanship and commitment to quality, Gretsch has won endorsements from some of the music industry’s most respected artists. The Gretsch Brand reflects this high regard for quality and displays a clean, hand-drawn craftsmanship.

Gretsch introduced the multi-ply drum shell in 1927, which was quite an innovation at the time. This technique has become the standard not only for Gretsch drums but also for drum making around the world. Gretsch drums continue to be hand-made in South Carolina utilizing time-honored proce-dures, tooling, molds, and processes to exacting quality specifications.

Over the years, many dedicated employees and the some of the world’s foremost musicians have helped Gretsch to pioneer new designs and manu-facturing techniques.

When Beatles appeared on The Ed Sullivan Show in 1964, the demand for Gretsch guitars soared. Today, Gretsch continues to produce several guitar lines featuring beautifully crafted hollow-body electrics, solid-body electrics, acoustics, acoustic/electrics, and Broadkaster basses. Gretsch manufactures artist signature models as well as reissues of some of its clas-sics from the ‘50s and ‘60s. Left-handed versions of many popular guitars as well as double-neck models are also available.

While the Gretsch Company continues to celebrate over 120 years of That Great Gretsch Sound, the Company also owns and manufactures some of the other most popular and historic music industry products and brands including; Bigsby® Vibratos, Leedy® Drums and Sho-Bud® Pedal Steel Guitars.

LOGOTYPEThe Gretsch logo has been designed with a handwritten style that is memo-rable, tasteful, and unique.

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Original Sandscrape Version

Customized Gretsch Logo

LOGOTYPEThe Gretsch logo was based off of the hand drawn font Sandscrape and was modified to further accent the hand-drawn classic forms.

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TYPOGRAPHYThe Primary Typeface used for Gretsch in print is Bell Gothic Standard.

BELL GOTHIC STANDARDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789,.;:’!@#$%^&*()

The Secondary Typeface used for Gretsch in title textprint is a modified Century Gothic.

CENTURY GOTHICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789,.;:’!@#$%^&*()

The Web Typeface used for Gretsch is Helvetica. If Helvetica is not avail-able Arial may be used.

HELVETICAABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789,.;:’!@#$%^&*()

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TYPOGRAPHYAcceptable uses of the Gretsch logo place the logo with adequate space over colors that do not obstruct it. If the logo needs to be reversed out white may be used.

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TYPOGRAPHYUnacceptable uses of the Gretsch logo place the logo in such a way as to distort, obscure, or degrade it.

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GRETSCH RED

GRETSCH ORANGE

GRETSCH WOOD

R 196

G 0

B 0

R 169

G 74

B 19

R 197

G 138

B 45

C 4%

M 100%

Y 100%

K 1%

C 17%

M 83%

Y 100%

K 7%

C 14%

M 50%

Y 100%

K 1%

HEX # c40000

HEX # a94a13

HEX # c58a2d

COLORSThe warm, comfortable color pallet of Gretsch is made up of burnt autumn colors.

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PO BOX 2468 - SAVANNAH, GA 31402 | [email protected] | (800) 553-3329

PO BOX 2468 - SAVANNAH, GA 31402

Mr. Steven WhitrightSteveco1234 Steveco Circle. Mount Yadda, CA 94040

Dear Steven Whitright,

This is to inform you that I have been presented with an opportunity that will enable me to work n the area of my stated preference, (indicate discipline such as sales/engineering/etc.). Therefore I am tendering my resigna-tion with (company name) and wish to advise you that (date) will be my last day of employment.

I would like to thank you for the experience of having worked for (company name), a truly outstanding organization.I have accepted a position as (your new title) at a growing (type of company) company in (state). I am looking forward to my new position and the challenges that await me. My decision, although a hard one, is �rm.

My last day of work will be (date), which should allow me plenty of time to �nish ongoing projects and to turn over my position to my replacement. Please feel free to contact me at any time should you have any questions regarding my past work. I hope that the transition will go smoothly for everyone. My experiences at (company name) have been very rewarding. I appreciate having had the opportunity to work for such a �ne company. I wish you and the organization continued success.

Which should allow me plenty of time to �nish ongoing projects and to turn over my position to my replace-ment. Please feel free to contact me at any time should you have any questions regarding my past work. I hope that the transition will go smoothly for everyone. My experiences at (company name) have been very rewarding. I appreciate having had the opportunity to work for such a �ne company. I wish you and the organization continued success. last day of work will be (date), which should allow me plenty of time to �nish ongoing projects and to turn over my position to my replacement. Please feel free to contact me at any time should you have any questions regarding my past work. I hope that the transition will go smoothly for everyone. My experiences at (company name) have been very rewarding. I appreciate having had the opportunity to work for such a �ne company. I wish you and the organization continued success.

Sincerely,

Steven Whitright

APPLICATIONGretsch Stationery

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HANDCRAFTED IN THE USA

PO BOX 2468 - SAVANNAH, GA 31402 | [email protected] | (800) 553-3329

MICHAEL A. VOSSSALES AND NEW ACCOUNTSPHONE: (800) 554-3329 ex: 332FAX: (800) 554-3321EMAIL: [email protected]

APPLICATIONGretsch Stationery

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PO BOX 2468 - SAVANNAH, GA 31402

PRESORTEDSTANDARD

U.S. POSTAGEPAID

GRETSCH

APPLICATIONGretsch Stationery

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APPLICATIONGretsch Printwork

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APPLICATIONGretsch Printwork

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APPLICATIONGretsch Printwork

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APPLICATIONGretsch Webwork

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