In visual arts and graphic design, white space is fundamental to allowing a creation to exist, by creating delineation and focus. Similarly, in our lives, creativity often sprouts from the "white space" of time: the moments in our increasingly busy schedules between activities and thoughts that allow the subconscious to better absorb and connect information. Clearly, in order to be more creative, we need to open up this "in-between" space in our lives, but once we've done so, how can we best capitalize upon the brain's natural creative capacities? In this talk, we'll explore several counter-intuitive and potentially subversive methods for leveraging this "white space" to foment innovative thinking creative productivity.
When you are playful, you are activating the right side of your
brain. The logical brain is a limited brain. The right side is
unlimited. You can (do and ) be anything you want. - Madan Kataria,
The Laughter Guru
Instead of this
Creativity makes day to day experiences more vivid, more
enjoyable, more rewarding. When we live creatively, boredom is
banished and every moment holds the promise of a fresh discovery. -
Mihali Csikszentmihalyi, Creativity
Leverage white space
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