White Collar Boxing Hong Kong - Sponsorship Proposal

WHITE COLLAR BOXING HONG KONG Sponsorship Proposal

Cindy Yen - 2014 Boxer [email protected]

About Cindy Yen The Youngest White Collar Boxer to Date Cindy Yen is the youngest boxer ever on the White Collar Boxing squad (age 24). Hailing from Taipei, she started her career in Hong Kong in finance, designing analytics and market intelligence at Bloomberg. She now leads the research and insights team at fluid, Hong Kong’s leading independent brand strategy firm, as a Research Consultant. Cindy is also active in the Hong Kong startups and innovation scene. She is the founder of Glance Labs, winner of Startup Weekend Hong Kong 2013 and a Cyberport Incubation company. Her entrepreneurial pursuit was featured on General Assembly in July 2014.

The Big Night (6th September 2014) Professional Fight Night with Award-winning Show Production The event starts with a drinks reception for 500+ guests surrounded by life-size posters of the boxer before they are ushered into the spectacularly dressed ballroom. There will be 14 bouts for the night. Boxers enter along an elevated runway to the boxing ring. In 3 two-minute rounds, boxers demonstrate the fruit of 12-weeks of handwork to the ultimate moment of destiny.

About White Collar Boxing The Most High-Profile Amateur Sporting Event of the Year It started in Wall Street in the 90s, and has now gone big in major financial centres like London, Singapore, and Hong Kong. 2 squads of 14-20 boxers are selected per year to go through an intensive 12-week training before the big charity fight with an black tie event.

Media Traction of White Collar Boxers !Rich Video Content A professional camera crew will follow the squad in late July and August to document the journey. The group and individual interviews will be shown at the fight night as well as on White Collar Boxing’s youtube channel. • Videos generating 15,000+ views

on YouTube. • At least 20 videos made per squad. • Boxer interviews to be played

before each bout with an audience of 500+.

!Digital and Print Ads Individual and group photos of the boxers will be taken by professional photographers and adverts will be placed in print and online channels as well as circulated in the White Collar Boxing network of 12,000+ professionals.

Rich video content including individual interviews and team training scenes

Print and digital adverts

Other Media Exposure Opportunities !Social Media I will document the final month of training with frequent Instagram updates - creating opportunities for sponsored products marketing. There will also be frequent updates on White Collar Boxing’s Facebook page. • I am a experienced Instagram user

with a strong follower base. • Custom hashtags and product tags

will be applied. !FirstGiving Charity Page All boxers set up a FirstGiving profile to raise funds for Children’s Surgical Center (CSC) in Cambodia. White Collar Boxing have raised more than US$1.5 million over the past 4 years for CSC. • Sponsors will be listed on the

FirstGiving page. • The page will be heavily promoted

by boxers to raise funds,

Examples of sponsored product marketing on Instagram and the application of brand tags.

Left: Cindy’s Instagram account with 286 followers. Right: White Collar Boxing Facebook Page.

Call for Sponsorship !Use of Proceeds 1. To cover the minimum participation fee of HK$64,000. 2. Training fee of HK$12,000. 3. Leftover funds (if any) will go into supporting the Children’s Surgical Center (CSC) in Cambodia, via my

FirstGiving fund raising page.

PLATINUM SPONSOR HK$32,000+ & PRODUCTS

PRODUCTS FEATURED IN ALL VIDEO CONTENT

ALL PRINT AND DIGITAL ADVERTS ALL SOCIAL MEDIA CONTENT BRAND LISTED IN ALL COPY

WORN BY BOXER ON FIGHT NIGHT

GOLD SPONSOR HK$25,000 & PRODUCTS

PRODUCTS FEATURED IN ALL PRINT AND DIGITAL ADVERTS SOME SOCIAL MEDIA CONTENT

BRAND LISTED IN ALL COPY

SILVER SPONSOR HK$18,000 & PRODUCTS

PRODUCTS FEATURED IN SOME PRINT AND DIGITAL ADVERTS

BRAND LISTED IN SOME COPY

Notes • Products could include: sports wear, trainers, boxing shoes, fitness gear, etc. • Sponsorship packages could be designed to meet the sponsor’s needs, subject to discussion.

Thanks! Let’s talk - !

Cindy Yen [email protected]

+852-9865-7852