• Music and Theme Cruises - Whet Travel is one of only a handful of companies that has a proven track record of initiating, negotiating, promoting, and producing full and half ship charters of some of the best cruise ships in the world • Worked with nearly all major cruise lines, including Norwegian, Carnival, Royal Caribbean, Celebrity, Princess Cruise Lines, and MSC • Whet Travel produces Aventura Dance Cruise - The World's Largest Salsa, Bachata, and Latin Dance Cruise; Shiprocked - The Ultimate Rock and Roll Vacation; Motorhead's Motorboat - The Loudest Ship in The World; The Zen Cruise - A Transformational Journey at Sea, Inception at Sea- Spring break will never be the same... • Cruise Event GPS specializes in corporate events and incentives on cruise ships. WHET TRAVEL OVERVIEW Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential travel company that was formed to create large scale one of a kind unforgettable experiences for music lovers and those who belong to a strong affinity. Each year thousands of people from around the world embark on a journey unlike anything on earth and return as raving members of the Whet Fam. Whet Travel is affiliated with some of the world's top companies, is always on the cutting edge of technology and upholds the highest service standards. WWW.WHETTRAVEL.COM
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whet travel overview - Bloom Connectionsbloomconnections.com/userfiles/646/files/Whet_Deck2015.pdfwhet travel overview Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential
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GROOVE CRUISE LA 2015 (#GCLAXi) Los Angeles to Ensenada, Mexico & Catalina Island onboardtheCarnivalInspirationOCT 23-26, 2015 World's Largest Floating Dance Music Festival www.TheGrooveCruise.com
GROOVE CRUISE MIAMI 2016 (#GCXiI) Miami to Ocho Rios onboardtheNorwegianPearl JAN 22-26, 2016 World's Largest Floating Dance Music Festival www.TheGrooveCruise.com
SHIPROCKED 2016 Miami to Nassau onboardtheNorwegianPearl JAN 18-22, 2016 The Ultimate Rock and Roll Vacation www.Shiprocked.com
AVENTURA DANCE CRUISE Miami to Nassau, Bahamas onboardtheCarnivalEcstasy NOV 6-9, 2015 World's Largest Salsa and Bachata Latin Dance Cruise www.AventuraDanceCruise.com
MOTORHEAD'S MOTORBOAT Miami to Nassau & Great Stirrup Cay Bahamas onboardtheNorwegianSky SEP 28- OCT 2, 2015 The Loudest Boat in the World! www.motorheadcruise.com
INCEPTION AT SEA Miami to Nassau Bahamas onboardtheNorwegianSky MAR 11-16, 2016 Spring Break will never be the same www.inceptioncruise.com
ZEN CRUISE Ft. Lauderdale to Cozumel, Mexico onboardtheRoyalCaribbeanIndependenceoftheSeas MAR 2-7, 2016 A Transformational Journey at Sea www.TheZenCruise.com
EvEnt summary:The Groove Cruise LA 2014 was the largest full ship electronic music charter experience in the history of the West Coast, thus making Groove Cruise the world's largest floating dance music festival per head per year. GCLA 2014 hosted private events at both Catalina Island and Ensenada Mexico. Groove Cruise LA resulted in a 80%+ retention rate of cruisers who booked again for the following year.
activation opportunity:AB creative activation onboard Groove Cruise Miami was nearly endless. From onboard branding through banners, elevator wraps and signage to stage & DJ booth takeovers, the Groove Cruise team custom-tailored the partnership package to maximize sales and exposure. Also incorporated were promotional item giveaways, specific onboard event takeovers, product sales through assembled storefronts, digital displays throughout the ship and more.
• sold over 50% of staterooms In fIrst day of sales
• Projected to saIl at max occuPancy
• 4 stages, sIlent dIsco, PrIvate haPPy hours, casIno, all-nIght after hours and more
• 76 hours of non-stoP musIc
• PrIvate Beach Party In catalIna Island
• headlInIng talent tBa
comIng UP NeXT: la 2015
activation opportunity:This October, along with an overwhelming collection of the best DJs the world has to offer, enthusiastic Groove Cruisers will be taking over their favorite, Carnival’s Inspiration and sailing towards Catalina Island and Ensenada, Mexico for the largest Groove Cruise to date! The Groove Cruise LA puts a West Coast spin on an East Coast party staple. Offering access to Southern California's exclusive clientele with onboard events as well as parties on both Catalina Island and Mexico, the opportunity for brand exposure at Groove Cruise LA is extensive to say the least. In addition to the outlined packages, activation can include branded staff attire throughout the duration of the weekend, hosting of specific events such as artist meet and greets, basketball/bowling tournaments, casino tournaments, staff question and answer panels, reoccurring ads to be displayed on all onboard televisions, and more.
MIAMI, FL norwegian pearlJAN22-26,2016
highlights:
• Pre-Party In south Beach
• PrIvate all InclusIve Beach Party excursIon In ocho rIos, jamaIca
• 6 sPecIalty restaurants, 10 Bars/BowlIng alley
• headlInIng talent tBa
• InteractIve meet & greets + actIvItIes
• 6 stages, sIlent dIsco and 5 theme Party exPerIences
comIng UP NeXT: miami 2016
activation opportunity:As with every Groove Cruise, these 4 day floating extravangaza's offer brands a rare opportunity to engage and interact with their target demographics in a unique and intimate setting. From product placement, re-occuring TV ads and onboard branding to sponsored stages and custom menus. Groove Cruise is a highly customizable platform, where if you can think it, we can make it happen!
the groove cruise has consistently drawn a mix of urban jet-setters over the past 11+ years, including high net-worth individuals, tastemakers, networkers, and industry leaders. a typical groove cruiser exhibits the following qualities:
Average:
Income $65K-$95k Age 23-40
TheGrooveCruisehasexperiencedover2,100% growth since 2004,jumpingfrom125guestsatthefirst-annualGrooveCruiseMiamitoover3,000guestsin2014.Alsoin2014,TheGrooveCruiseLosAngelesreturned,boastinganother2,000guestsfromacrossthecountry.TheGrooveCruiseconsistentlysellsoutmonthsinadvance,andoftenpriortoanylineuprelease,makingitoneofthosemostsought-afterpartytravelexperiencesintheworld.BecauseTheGrooveCruiseisahighlyuniqueandcustomizedexperience,allmethodsofactivationwillbeexploredinordertobestfityourbrand.
The Groove Cruiseisknownforfeaturingthetopdancemusicartistsfromallovertheglobe.TheGrooveCruiseisalsooneofthetheonlyeventsinthedancemusicindustryprovidingone-on-one,artist-faninteraction.Thiscreatesanexperiencethatisspecialfortheguests,butalsoprovidesourpartnerswiththeuniqueopportunitytoexposetheirbrand(s)tosomeofthemostinfluentialDJsintheworld.
activation opportunity:Creative activation on Aventura Dance Cruise is nearly endless. From onboard branding through banners and signage, our team can tailor each partnership package in order to get maximum exposure for each brand. In addition to the outlined sponsorship packages, we can offer "a la carte" options, such as pool decals, co-branded merchandise, promotional item giveaways, specific onboard event takeovers, product sales through assembled storefronts, and more.
EvEnt summary:The Loudest Boat In The World, conquered the high seas. An international, multigenerational audience from over 30 countries came together to celebrate the legacy of the cruise's iconic namesake and escape into five days of true rock'n'roll living with no-holds barred! Highlighted by a pair of ear-splitting performances from Motörhead themselves, Motörhead's Motörboat featured more than 30 performances by 15 artists, including Anthrax Testament, Down, Zakk Wylde and High on Fire across four stages throughout the ship, as well as meet and greets with all of the artists, a book signing with Megadeth's David Ellefson, a spoken word performance by Anthrax's Scott Ian, an artist Q&A hosted by Jim Breuer, and some special rockin' from the Metal Allegiance featuring a slew of musicians from the bands performing.
activation opportunity:Think paradise for those with a harder, faster pulse. Picture Marshall stack thumping shows from an unparalleled artist lineup, close enough to the stage that your rib cage shakes, synchronized headbanging with a few thousand of your coolest friends who you’ve never needed to meet before now, all while the ship bursts at the seams with enough booze, gambling and luxurious spa services to make an ’84 tour rider seem humble! In addition to dozens of live shows around the clock, Motörhead’s Motörboat will keep it crazy with theme nights where flying your freak flag is not looked down upon but paraded and appreciated. Weird and wonderful poolside and beach events and activities will keep the motor going, and artist Q&A sessions plus meet & greets will get you up close and personal with your favorite artists on board. All this is punctuated with 24-hour access to the food, bars and fellow Motorboaters who are up all night with music demons to fight.
• 40 Performances, 20+artIsts headlIners Included: lImP BIzkIt, sevendust, metal allegIance
• 4 stages and two days on a PrIvate Beach Party
• casIno gamBlIng, gamBlIng, Belly-floPPIng, shIrtlessness, guItar soloIng and even yoga.
• offIcIal aftermovIe here
• gIft Bags fIlled wIth Party swag and sPonsor merchandIse
EvEnt summary:The 6th annual family gathering rode the waves aboard the excellent Norwegian Pearl, fueled by Monster Energy, for 4 epic, sun-drenched days and nights, ripping it from Miami, FL to a private island rock haven, and beaching it for two days in Great Stirrup Cay, Bahamas! The ship and island was stocked with plenty of rock music, mayhem, gnarlatious activities and theme nights, and some killer artist hosted events! And 4-days wasn't enough vacation time, so we kicked of the cruise with a super boss Sailgate Party, on Super Bowl Sunday, February 1st, onboard the ship. We sailgated throughout the day, then shoved off later that evening with plenty of music, free food, booze, gambling, more food, even more booze, the big game, and a halftime show by Chevelle like you’ve never seen!
• artIst q&a meet and greet sessIons, game shows, Insane PartIes and theme nIghts
activation opportunity:Four days and nights of music and mayhem, and yes, even some relaxation, await cruisers on the annual SHIPROCKED! The ultimate rock music cruise vacation will feature major headliners as they rock the ship from bow to stern, while they cruise the crystal blue waters of the Caribbean. Throughout the musical adventure at sea will be a boat load of additional unique activities, such as artist meet and greets, Q&A sessions, contests, game shows, insane parties, theme nights, and so many more opportunities!
* wHeT TRAvel OffeRS AN excluSive OPPORTuNiTy fOR yOu TO BecOme THe PReSeNTiNg TiTle SPONSOR. cOmPANy lOgO AND BuSiNeSS NAme will Be iNTegRATeD wiTH THe eveNT lOgO/cReATive AS PART Of THe BRANDiNg fOR THiS eveNT.
1 NAmiNg RigHTS Cost: $100,000 TiTle SponSorShip | one AvAilAble
PRE-EVENT•Titlenamingrightstoevent
•Categoryexclusivity
•Primarymediamention
•Primarylogoinclusionandplacementonall
onboardmarketingmaterials
•FirstrightofrefusaltosponsorallCruise
Controlpre-cruiseevents(includingretailand
sweepstakespartnershipes)
•Mentionandlogoinclusioninalldedicatedpre-
eventcoverage
ONSITE• (1)BrandedVIPpartyincluding400VIPguests,
banners/signageplacement,anddistributionof
promotionalmerchandise
• (2)Onboard/destinationevents,including
namingrightstopartiesonallflyersand
schedules,apool,theatre,and/orbeachparty,
signage/bannerplacement,distributionof
promotionalmaterials
•Categoryexclusivity
•Admiral'sClubVIPPackage(poolsidecabana)
•Brandambassadors
•Giveawaysforcontests
•Stateroomactivation
•Giftbaginclusion
• Inclusioninsponsorchannelforviewinginall
staterooms
•VIPbracelets
•Stenciloflogoforbodypainters
•Dedicatedphotographer
•Visualbrandingopportunities
• Inclusionincruisenewsletter
POST-EVENT•FirstrightofrefusaltosponsorfutureWhet
Travelcharternamingrights
•Eventrecapvideo
•Mentionandlogoinclusioninalldedicated
post-eventcoverage
PartnershIP oPPorTUNiTies
2 PRE-EVENT•Mediamentiononalldedicatedmarketing
materials
•Logoinclusiononalldedicatedmarketing
materials
•Mentionandlogoinclusioninalldedicatedpre-
eventcoverage
• Inclusioninalldedicatedretailandsweepstakes
partnerships
ONSITE• (1)BrandedVIPparty,including400guests,
banners/signageplacement,anddistributionof
promotionalmerchandise
• (1)Onboard/destinationevent,includinglogo
placementonalldedicatedflyersandschedules,
apool,theatre,and/orbeachparty,signage/
bannerplacement,distributionofpromotional
materials
• (5)Complimentarystaterooms(maximum4
peoplepercabin)
•Categoryexclusivity
•Giftbaginclusion
•Stateroomactivation
•Promotionalmerchandise
•Visualbrandingopportunities
• In-cabinvideopromotion,limitedtoa3-minute
loopplayedonover1,200televisionscreens
continuouslythroughoutthedurationofthe
event
POST-EVENT•Post-eventrecapvideo
3 PRE-EVENT•Mediamentiononalldedicatedmarketing
materials
•Logoinclusiononalldedicatedmarketing
materials
ONSITE•Brandambassadors
•Giveawaysforcontests
•Nameonallonboardschedules
•Brandedpool,theatreorbeachparty,including
distributionofpromotionalmerchandise
•Signage/bannerplacement
•Promotionalmerchandise
•Visualbrandingopportunities
• In-cabinvideopromotion,limitedtoa3-minute
loopplayedonover1,200televisionscreens
continuouslythroughoutthedurationofthe
event
POST-EVENT•Post-eventrecapvideo
gOlD PARTNeR Cost: $15,000
PartnershIPoPPorTUNiTies
PlATiNum PARTNeR Cost: $50,000
• (1)promotionalitemineachgiftbags(2,300
total)
•Logoplacementongiftbags
4 gifT BAg iNcluSiON Cost: $2,000
1 •DisplayAdSignage(LocatedinHighVolume
TrafficAreas)
•PreCruiseOfficialRecognition/Announcement
toallattendeesviaemail&SocialMediaPosts
•PromotionalFlyerDistributionninEveryCabin
•50/50NetProfitShare
•1/16PageAdIncludedinCruiseShip'sOnboard
Newsletter
•AbilitytoSellMerchandiseattheOffical
MerchandiseStore
2•AbilitytoSellMerchandiseatOfficial
MerchandiseStore
•50/50NetProfitShare
meRcHANDiSe SPONSOR Cost: $2,000
vendoroPPorTUNiTies
TiTle SPONSOR Cost: $5,000
acTiviaTioN
contact wheT Travel
ready to get involved in the world's largest floating dance music
or visit site for more info: TheGrooveCruise.com
2457 collIns avenue mIamI Beach, fl 33140 877-get-whet (438-9438) www.whettravel.com