Where to use it? WordPress & WooCommerce

May 14th, 2015

Organizer: Eric Kim Hoic

Wordpress in Korea (public group)

WordPress in Korea For Entrepreneurs

♣ Track B ♣WordPress-Plugin in

PHP Develop software in PHP (function/class)

♣ Track A ♣How to build a great

online shopping mall (6)

Wordpress in Korea - For Entrepreneurs

Gustavo Changwoo & Eric

Self-Introduction (5-10 mins)

1) What’s your name and profession?

2) What’s your interest with WordPress?

3) For how long have you been using WordPress?

Wordpress in Korea (public group) Wordpress in Korea - For Entrepreneurs

<Content>

1) Ecommerce guide;

2) Short Break (Bread, Juice, Coffee, etc…);

3) Brief explanations about SymphonyWay4) Question, Chit-chat, Socialization (free);


1) Ecommerce guide

• History of WordPress• https://codex.wordpress.org/History

• https://wordpress.org/about/history/ (Book to be released)

• Real Boom of WordPress• eCommerce plugins;


https://codex.wordpress.org/History

https://codex.wordpress.org/History

https://wordpress.org/about/history/

https://wordpress.org/about/history/

• WordPress (W3Techs.com, April 16th, 2015)


AUP 23.7% | Market share of 60.4%

1) Ecommerce guide for Beginners

• WordPress;


Open source | Freeware | SEO-Social-Friendly

1) Ecommerce guide


• Good website references [For Business]• http://www.emarketer.com/

• http://torquemag.io/

• http://ecommerce-platforms.com/

• https://econsultancy.com

1) Ecommerce guide

http://www.emarketer.com/

http://www.emarketer.com/

http://torquemag.io/

http://torquemag.io/

http://ecommerce-platforms.com/

http://ecommerce-platforms.com/

https://econsultancy.com/




• Good website references [For WordPress - English]• https://learn.wordpress.com/

• https://ithemes.com/tutorial/category/wordpress-101/ (Good video

tutorials)

• https://www.siteground.com/tutorials/wordpress/video/ (second option)

• http://www.wpbeginner.com/ (Interesting for a more complete learning

version)

1) Ecommerce guide

https://ithemes.com/

https://ithemes.com/tutorial/category/wordpress-101/

https://ithemes.com/tutorial/category/wordpress-101/

https://www.siteground.com/tutorials/wordpress/video/

http://www.wpbeginner.com/


• Good website references [For WordPress - Korean]• https://opentutorials.org/module/6/5113 (Not strictly for WordPress)

• http://hwangc.com/ (Have interesting video tutorials)

• http://martian36.tistory.com/ (If you like design, and he also published a book)

1) Ecommerce guide

https://opentutorials.org/module/6/5113

https://opentutorials.org/module/6/5113

http://hwangc.com/

http://hwangc.com/

http://martian36.tistory.com/

http://martian36.tistory.com/


• Book Recommendation

Link: https://ithemes.com/publishing/ecommerce-

everybody/

1) Ecommerce guide


• In resume (contents of the book):• Introduction

• The “Everybodys”

• The Big Opportunity: Create & Sell

• How do I do it?

1) Ecommerce guide


• What people think?• I’m just a blogger, why would I need E-Commerce?

• I work at a nonprofit, we have nothing to sell;

• I’m a freelancer doing service-based work, I don’t need EC;

1) EC guide (Introduction)


• “Making money online is where everything is moving.”

• “Ecommerce can enable everyone to make money online.”

• Nowadays:



• “Making money online is where everything is moving.”

• “Ecommerce can enable everyone to make money online.”

• Nowadays:



• Local Businesses

• Non profits

• Personal & Professional Services

1) EC guide (Everybodys)



• Local Businesses• Everybody knows the big guys

• (E.g. Amazon, Ebay, Coupang, Tmon, WeMakePrice, and Etc.)

• Are these guys are killing bricks and mortar SMEs?

• How we need to see this?

• Start competing with the new digital reality;

• Connects with the immediate community, THEN thinks global;




• Retail• Large companies have logistics covered down to the tenth of a penny;

• But they still LACK the style, fashion, and attitude of a good local shop;

• Going online can mean a better experience for your local fans;

• They can shop 24/7.

• Show inventory online and allow purchase for pickup.




• Manufacturing • This may seem like a weird sector for ecommerce, but why not?

• Printing is notoriously complicated, yet print shops sell online all the time.

• If you’re going to succeed, it’s time to try new ideas, shift into new markets.

• Ecommerce could be just the opportunity you need.




• Restaurants• E.g. Pizza Hut, Mr.Pizza, Porter and York, Etc.

• MyFoodPress (myfoodpress.com)




• Restaurants• E.g. Pizza Hut, Mr.Pizza, Porter and York, Etc.

• MyFoodPress (myfoodpress.com)

• It might also be more about the brand than the food.

• (E.g. Hard Rock Café)

• You might not have global appeal, but enough to sell a few T-shirts.




• NonProfits• Just because you’re a nonprofit doesn’t mean you don’t make money;

• Donations • E-Commerce allows nonprofits to accept donations online;

• Instant, Available 24/7, No staffing, Recurring donations, Membership, More options;

• Crowdfunding companies (E.g. Gofundme, Indiegogo, Kickstarter, etc…)

• Offering subscriptions or memberships can encourage recurring giving;

• Another approach is to encourage donations with a gift catalog model (E.g. oxfam.org)


• Why should I sell something?

• The glory of digital goods

• What can I sell?

• Examples of somethings to sell;

1) EC guide (The Big Opportunity)



• Creator of extra income (E.g. Financial freedom);




• Move beyond your limitations;• Selling stuff online can be like having a second job without having to put in the hours.

• Think like an enterprise;

• Income that works for you;

• Risk & Reward;

• Stability;



• The Glory of Digital Goods (Bricks to Clicks)


1. No Warehouses2. No Shipping3. No Cost to Duplicate4. More profit


• What can I Sell? (5 things you can sell)1. Bloggers can sell an e-book collection of their best posts;

2. If you do any kind of speaking you could sell mp3s of speeches, presentations, sermons, etc;

3. If you’ve ever been successful you can find ways to package and sell that expertise. It might be

a coaching or mentoring program;

4. You can sell access—to an exclusive webinar, a chat, an opportunity to ask questions,

Etc.

5. Sell anything with your logo. People like to be fans;



• Case of the company 37signals• Started as a design agency;

• Created their own software called Basecamp to support website development;

• Case of WordPress• Started as blogging platform;

• Allowed plugin development by third-parties;



• Find the something to sell

1. Case of the company 37signals



• How do I create it?

• How do I sell it?

• How do I build a site?

• How do I roll it out?

1) EC guide (How do I do it?)



• Creator of extra income (E.g. Financial freedom);



• Types of E-Commerce• Offline Sales;

• Indirect Sales; (E.g. Amazon.com)

• Online Sales Direct; (E.g. E-Books, Downloadable product)

• Donation Sites; (E.g. Gofundme, Indiegogo, Kickstarter)

1) Ecommerce guide


• Who you are selling to• B2B (Trickiest, logistically speaking);

• B2C (E.g. Walmart, Amazon)

• C2C (E.g. Solo entrepreneurs, Ebay, Craiglist)

• Donation Sites; (E.g. Gofundme, Indiegogo, Kickstarter)

1) Ecommerce guide


• WordPress + Ecommerce plugins• WooCommerce (+2 million downloads)

1) Ecommerce guide


• WordPress + Ecommerce plugins• WooCommerce

• PayPal standard gateway• Payment options such as cash on delivery (COD), check and bank transfer• Google Analytics• Ability to customize to fit your store needs• Basic shipping options• Ability to add premium extensions for options such as FedEx, UPS, USPS, and others.• Inventory management• Reporting• Numerous other Features• Compatibility with any WordPress theme

1) Ecommerce guide


• WordPress + Ecommerce plugins (others)• WP eCommerce

• Cart66 Lite

• Shopp (Free and include a suite of API tools)

• Easy Digital Downloads (Selling downloadable products)

1) Ecommerce guide

1c) WooCommerce (review)



• General (Currency, Base Location, etc;)

• Product (Weight, Dimension Unit, Product Review, etc;)

• Tax (Embed, Including, Excluding, etc;)

• Checkout (Payment Gateway)

• Shipping (Method, Location assessment, etc;)

• Accounts (Customer account settings;)


Source: https://support.woothemes.com/hc/en-us/articles/203252645-WooCommerce-101-Video-Tutorials-Build-your-store-from-start-to-sale-



• Simple product

• Adding product with variation

• Adding virtual + download product


Choosing variation


Wordpress in Korea - For EntrepreneursWordpress in Korea (public group)

• Basic definitions:

1c) WooCommerce

WordPress plugin;

Basic functionalities available for free;

Themeforest.net (more than 2000 themes);

Basic PG service for free;

• Basic functionalities: Manage: products, orders, coupons, statistics;

Product: optional, group, virtual, download;


1d) Example of websites (Korean)


Designed by: 플레닛에이트 planet8.co

Summary: Content in Korean & English; woopay plugin developed by planet8; Mobile payment system integrated;

Theme & Plugin: WordPress 4.1.1 & Dante Theme; WC 2.3.1 & woopay LGUPlus; WC points & rewards; WC smart coupons;


1d) Example of websites (Korean)


Designed by: 어노인팅뮤직 planon.kr

Summary: Sell Album, Songs, Music sheets; Social Web (Facebook); Mobile SEO, W3C compliant;

Theme & Plugin: WordPress 3.9.1 & Dante Theme 2.5; WC 2.1.9 & woopay LGUPlus; WC points & rewards; WC smart coupons; Email users; Kboard


1d) Example of websites (Int’l)

Source: http://www.woothemes.com/2014/10/12-great-examples-woocommerce-stores/ (Nov 2014)



Source: http://www.woothemes.com/2014/10/12-great-examples-woocommerce-stores/ (Nov 2014)




Source: LG Electronics Social




Thank you!

WordPress in Korea For Entrepreneurs

April 30th, 2015

Organizer: Eric Kim Hoic


Where to use it? WordPress & WooCommerce

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