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Where Should You Be Social?
May 16, 2015
The rapid rise of social media has left us with dozens of mainstream options for creating a social media profile, but it’s difficult to maintain a social life if all you do is manage social media all day.
You need to concentrate your efforts, either as an individual or a company, in the platforms that really matter. The way to do this is:
1. Have clearly defined objectives
2. Identify where the target audience is already active
3. Understand their motivations for using each platform.
You need to concentrate your efforts, either as an individual or a company, in the platforms that really matter. The way to do this is:
1. Have clearly defined objectives
2. Identify where the target audience is already active
3. Understand their motivations for using each platform.
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Transcript
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IT’S SOCIAL MEDIA
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- I’ve been searching for you all my life and
I’ve only just found you
“”
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I’m writing a letter of complaint to
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HOW DO I DECIDE WHERE TO GO?
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WHAT DO YOU WANT TO ACHIEVE ?
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WHERE IS YOUR AUDIENCE ?
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WHAT IS THEIR MOTIVATION ?
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