Where Physical Meets Digital

© 2020, Amazon Web Services, Inc. or its Affiliates.

Steve Gurney

Retail Industry Lead EMEA

Where Physical Meets Digital


Retail Webinar Series

MON

Oct 12AWS in Retail

TUE

Oct 13

Data Driven Retailing: Insight to Action – AI and ML’s

Role in the New World of Retail

WED

Oct 14Where Physical Meets Digital

THU

Oct 15Retail Supply Chain Optimization

FRI

Oct 16Next Gen Digital Platform


Today’s speakers…

Steve Gurney

Retail Industry Lead, EMEA

Amazon Web Services

Shlomi Dayan

VP Global Business Development Retail

Trax Retail

Please post your questions for Q&A into the webinar chat


Trax Retail


Steve Gurney

Retail Industry Lead, EMEA

Where Physical Meets Digital

Born from Retail, Built for Retailers


Changing consumer behaviour

78% 70%

Would switch

Retailer to use

contactless

63%

Used a new

shopping or

payment method

Recently changed

the way they pay

Source: Visa global consumer study, Aug 2020


Where physical meets digital

• Mobile apps in store

• Scanning

• Instant checkout

• Lockers

• Cashierless Checkout

• Real time inventory visibility


Single Nike app, multiple usesAt home, work or on the move


Single Nike app, multiple usesStores geo-fenced to change app features


Instant Check-out


Delivering lifestyle experiences


Order/Reserve online or in app, pick up in store


Nike partnership with Foot Locker…


Frictionless Shopping


Amazon Go | Store Experience Guidelines 4.13.204.13.20 || AmazAmazon.con.comom CCONFIDENTIALONFIDENTIAL||2020

Just Walk Out – Re-inventing physical retail


Just Walk Out Technology

2013Reimagine physical retail

Amazon Go Grocerylaunches

2020

Amazon Go opens to employees

2016

2018Amazon Go opens to public

2020Just Walk Outlaunches

Invention


TrackingOverhead cameras

to track where

entities are in a

physical space


ActivityAlgorithms to understand

shelf-activity (e.g. take,

return, etc…)

Amazon.com Confidential


Amazon.com Confidential


Just Walk Out - Available for Retailers


Amazon Dash Cart


How it works…

1CUSTOMER ID 2SHOPPING 3CHECKOUT


Shopper engagement

Recommendations based on

• Cart location in store

• Previous shopping history

• Popular / trending

• Alexa Shopping list

• Basket contents

• Promotions

+

vs


FAST AND EASY CHECKOUT

SHOPPING ENGAGEMENT

SHOPPER INSIGHTS FOR

MERCHANTS

Identify items as you go

On-cart weighing

Bag as You Shop

Just Walk Out

Personalized recommendations

Up-sell and cross-sell suggestions

Heat maps

Product/shelf interactions

Customer journeys

A/B testing

Amazon Dash Cart


Amazon One



Delivering compelling consumer experiences and

operational efficiencies in harmony


Combination of new customer self-service experiences

with store efficiency.


Cloud native services for in store solutions

Benefits

Agility

React faster, quicker decisions

Cost Optimisation

Right-size tech spend to revenue

Business Optimisation

Operational efficiency right

across the business

Quick wins on Free Cash Flow

We capture retail today,

so you can see the opportunities of tomorrow

© 2020 Trax Image Recognition. All Rights Reserved

Enabling next generation retail by digitizing the store

Shlomi Dayan

VP, Global Retail Business Development

2

90+

Clientele of the world’s

biggest CPG brands

and retailers

Trax

Artificial

IntelligenceProprietary computer

vision platform built

for CPG & Retail

Trax is at the forefront of retail cloud innovation and disruption

Business Intelligence Group 2019

Artificial Intelligence Excellence AwardFrost & Sullivan 2017

Product Innovation Award

Recognized in Gartner’s Business

Report February 2019, 2014-2017

20Global offices HQ Singapore,

CV Center of Excellence,

Tel Aviv

Operating in over 90

markets /countries

Leading SaaS Platform

Disrupting the FMCG Data

Acquisition Model

1 .5MStores

digitized

monthly

1BnProducts

recognized

monthly

350KGlobal SKU

repository

updated daily

We capture retail today, so you can see the opportunities of tomorrow.© 2019 Trax Image Recognition. All Rights Reserved

3

Real-time shelf visibility

Lack of on-shelf visibility and insights to drive purchase

and picking where it counts most – in the aisle.

What’s happening on the shelf?

From distribution

Products are closely

tracked from route-to-

market channels.

To checkout

POS information provides

valuable insights into

sales and volume data.

© 2019 Trax Image Recognition. All Rights Reserved

4

How can retailers benefit from digitizing the shelves?

Harness Trax’s computer vision platform to transform operations at store and HQ levels.

From daily execution to strategic business decisions.

Tap into SKU level data continuously and at scale

Automate Gap

Scanning

Increase

Availability

Optimize

Inventory Levels

Improve Online

Order Fulfillment

Elevate

Shopping

Experience

The Immediate approach - Store Routines The Second step The Third step

Planogram & Price

Compliance

Demand

Forecasting


5

Through a robust network of IoT shelf edge cameras

and robots tailored for the retail environment


6

Collect – by applying a hybrid HW model

wireless shelf edge cameras

autonomous robots

ceiling mounted

dome cameras

We are using a network of cameras that covers the entire store. Our solution is HW agnostic, allowing deployment of any type of camera to adapt to store conditions, reach maximum coverage, efficiency, and accuracy


7

Get Eyes into the Store


8



9


Providing you with

unparalleled visibility to

the field to check on any

product in any store, at

any time.

https://services.traxretail.com/trax-one/nestleuk/explore/scene/1038695


10

7 products

OOS

26 products

OOS

Missing products on the coffee category at 06:25AM


11

Missing products on the coffee category at 11:25AM

3 products

OOS

Replenish

Replenish


12We capture retail today, so you can see the opportunities of tomorrow.© 2019 Trax Image Recognition. All Rights Reserved

12

household cleaners category – Price Alerts

Store events actions

We capture retail today, so you can see the opportunity of tomorrow.© 2019 Trax Image Recognition. All Rights Reserved

14

OOS Categories (Dark Stands for OOS)

We capture retail today, so you can see the opportunity of tomorrow.© 2019 Trax Image Recognition. All Rights Reserved

15

OOS Categories (Dark Stands for OOS)


16

Trax’s Top tier retailer customer, achievements from in-store digitization

Location-based + Targeted Promotions

Improve Online Order Fulfillment

More engaging shopping experience

Virtual shopping assistant

Real-time in-store campaign

Increase Availability

In-store execution

Improve promotional compliance, optimize new launches

Crowdsourced Merchandising

Planogram Compliance

Category Planning

Crowdsourced Audit

On demand work force of experienced retail workers available immediately

Checkout free

Automate Gap scanning

Ensure Prices / Promo Identification

Trax Platform is driving 360° digitalization in retail tradeInspire your customers and create more attractive shopping experience

18We capture retail today, so you can see the opportunities of tomorrow

Enabling next generation retail by digitizing the store


19

Intellectual Property Information © 2019 Trax Image Recognition. All Rights Reserved.

This document and the information contained herein is confidential; This document is provided for information purposes only

for the exclusive use of the recipients to whom it is addressed and the contents hereof are subject to change without notice.

Whilst the information contained herein has been prepared in good faith, it is not warranted to be error-free, nor subject to any

other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of

merchantability or fitness for a particular purpose. Trax specifically disclaim any liability with respect to this document and no

contractual obligations are formed either directly or indirectly by this document.

Any reproduction, retransmission, republication, translation, or other use of, all or part of this document is expressly prohibited,

unless prior written permission has been granted by Trax. Trax, the Trax logo and other all other Trax trademarks, logos and

service marks used in this document are the trademarks or service marks of Trax and its affiliates. All other marks contained

herein are the property of their respective owners. Trax has intellectual

property rights relating to technology that is described in this document.


19

Thank You

Shlomi Dayan

VP, Global Retail Business Development

[email protected]

mailto:[email protected]


20

Cloud

Shelf

Cameras

WiFi Access

PointsStore Gateway

Server

Daily Availability

Reports

Store Application

Alerts

Computer Vision

Platform

• Objects and empty

spaces detection

• Fine grained recognition

• Price recognition

• Image stitching

KPI Calculation

Engine

• Confidence model

• Anomalies detection

SKU’s, Assortments,

Stock countsMaster Data

Inventory

Face Detection

Privacy Filters

DigitizationTrax Cloud

CollectionStore

ReportingData Delivery

Product Data

Stream via API

How it works | Data Flow Architecture

Sunday-Fridayfrom 9:00-18:00 (hourly capture)

Customer


Ready to get started?

Talk to your account manager about how AWS can help you innovate on

behalf of your customers

Don’t have an account manager? Get in touch via Contact Us

Get started with AWS Free Tier

https://aws.amazon.com/contact-us/?nc2=h_header

https://aws.amazon.com/free/?all-free-tier.sort-by=item.additionalFields.SortRank&all-free-tier.sort-order=asc


Q&A


Q&A Panel

Please post your questions in the chat

Steve Gurney

Retail Industry Lead

for EMEA

AWS

(Moderator)

Shlomi Dayan

VP Global Business

Development Retail

Trax Retail


Retail Webinar Series

MON

Oct 12AWS in Retail

TUE

Oct 13

Data Driven Retailing: Insight to Action – AI and ML’s

Role in the New World of Retail

WED

Oct 14Where Physical Meets Digital

THU

Oct 15Retail Supply Chain Optimization

FRI

Oct 16Next Gen Digital Platforms


Thank you!

Where Physical Meets Digital

Documents