Where does Vietnamese get cooking info?

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Where does Vietnamese get cooking info? - monngonmoingay.com is the most popular community

Survey information

• Where does Vietnamese get cooking info?• 300 married female above 20 years old• Conducted on January, 2015

Executive Summary

• 68% of 20’s and 84% of 30’s cook every day

• 30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency

• 30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency

• Most rely on Vietnamese food for cooking

• Korean and Thai are the top 2 common international foods to cook

• Parents are the most important information source for cooking

• 53% users use smart phone to get cooking info

How often do you cook at home?

68% of 20’s and 84% of 30’s cook every day

20-29

30-39

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

68%

84%

13%

8%

9%

7%

8%

1%

Every day Several times a day A couple of times a dayOnce per week Twice per week Less than that

How often do you try a new recipe?

0-10%

11-20%

21-40%

41-60%

61-80%

81%-100%

0% 10% 20% 30% 40% 50% 60%

49%

27%

14%

6%

3%

1%

39%

25%

32%

4%

1%

30-3920-29

30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency

How often do you cook non-Vietnamese food?

Most rely on Vietnamese food for cooking

20-29

30-39

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

80%

72%

14%

21%

4%

5%

0-10% 11-20% 21-40% 41-60% 61-80% 81%-100%

What non-Vietnamese food do you cook?

Korean and Thai are the top 2 common international foods to cook

Chinese food

Korean food

Thai food

Japanese food

Singaporean food

Western food

Indonesian food

Others

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

20%

31%

20%

14%

3%

20%

1%

38%

25%

39%

35%

31%

12%

25%

1%

27%

30-3920-29

What is your information source of cooking?

Parents

Cooking School

Friends

TV

Magazine

Facebook

Web community

Corp website

0% 20% 40% 60% 80% 100% 120%

42%

20%

19%

17%

14%

10%

10%

9%

43%

31%

45%

37%

32%

25%

27%

25%

13%

26%

33%

41%

48%

56%

51%

45%

Most important Important Somehow important

Parents are the most important information source for cooking

What is important when you try a new recipe?

Looks delicious

Easy to cook

Does not cost a lot

Does not take time

Utilise the materials in fridge

Low calory

Low salt contents

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

48%

38%

33%

26%

20%

20%

13%

43%

42%

42%

44%

33%

34%

34%

Very important Important

“looks delicious (91%)” and “Easy to cook (80%)” are the most important factors

What device do you use to get cooking information from internet (those who answers using internet only)

53% users use smart phone to get cooking info

PC

Smart phone

Tablet

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

46%

29%

9%

30%

24%

12%

18%

25%

16%

Always Often Sometimes

How do you look for the cooking information by search?

by recipe name

by cooking type (e.g stir, BBQ)

by ingredients name (e.g carrot / beef)

Others

by country name (e.g japanese food / korean food)

0% 10% 20% 30% 40% 50% 60%

55%

24%

15%

4%

2%

55% searches by recipe name

Popular website for cooking information

Site name No of votes Monthly access

1 monngonmoingay.com 64 110K

2 webtretho.com 19 35M

3 eva.vn 17 8.2M

4 bepgiadinh.com 11 210K

5 amthuc365.vn 14 140K

6 kenh14.vn 9 37.2M

7 beptruong.edu.vn 7 70K

7 Facebook 7 NA

7 phunu.net 7 3K

10 afamily.vn 5 8.3M

* Picks up the effective comments from respondents* Monthly access source: similarweb.com

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