Where does my website stand with Google?

Where Does My Website Stand?

Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]

Side Bar Ads Are No More


Key Changes

• Now only 7 ads on first page• 4 above the organic results (an increase of 1)• 3 Below the organic results• Similar Layout to Mobile SERPs


What Does This Mean For My Website?

1. ‘Potentially’ be prepared to pay more per click

2. SEO suffers again3. Get optimised4. Hang on a second


Google Compare is no more


Why?

• Unfair competition and potential lawsuits in the offing.

• It wasn’t producing the revenues they expected. (UK and US)

• Hey look at that 4th new AdWords position though


Google Accelerated Mobile Pages


What Are They?

• A superlight version of the mobile web• Remove most elements that cause slow load

speeds (JavaScript and 3rd party tracking code)• Typically load 4 times faster and carry a tenth

of the data.


Why Are They Important?

• Page speed is a key part of the Google’s ranking algorithm. (They will be stand alone factor soon)

• Visual signs in search (Green lightning bolt)• How much of your web traffic is currently

from mobile?


In the wild


Questions?


Shaun CauserUrban River Creative

Twitter: @ShaunCauserLinkedIn: https://uk.linkedin.com/in/shauncauser

Email: [email protected]: 0191 423 5688

https://twitter.com/ShaunCauser

https://twitter.com/ShaunCauser

https://uk.linkedin.com/in/shauncauser

mailto:[email protected]

Where does my website stand with Google?

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