Where do images fit in the era of ‘Big Data’? - Analysing social media images from a Big and small data perspective. Farida Vis, Information School University of Sheffield @flygirltwo
May 10, 2015
Where do images fit in the era of ‘Big Data’? - Analysing social media images from a Big and small data perspective.
Farida Vis, Information School
University of Sheffield
@flygirltwo
READING THE RIOTS
ON TWITTER
Rob Procter (University of Manchester)Farida Vis (University of Leicester)
Alexander Voss (University of St Andrews)[Funded by JISC] #readingtheriots
What role did social media play?
2.6 million riot tweets (donated by Twitter) –
700,000 individual accounts
Initially:o Role of Rumourso Did incitement take place? [no –#riotcleanup]o What is the role of different actors on Twitter?
Role of Rumours
Guardian Interactive Team (Alastair Dant)
http://www.guardian.co.uk/uk/interactive/2011/dec/07/london-riots-twitter
Data Journalism Award (sponsored by Google)
Data visualizations:
what are they and what do they want?
400 million tweets/day (March 2013)
40 million Instagram images/day (January 2013)
-> 59% posted to Twitter
-> 98% posted to Facebook
130 million active Instagram users
16 billion images on the service
1 billion likes a day (June 2013)
Where do images fit in the era of ‘Big Data’?
Big Data – text + number driven
Images: undervalued, underexplored
Not by the users
Big Data small data
Big Data small data
Quantitative Qualitative
Big Data small data
Quantitative Qualitative
Big Data small data
Quantitative QualitativeWHY?
Context
Context
Context
UK riots – 2.6 million tweets Egypt protest – 1FB image
READING THE RIOTS
ON TWITTER
Rob Procter (University of Manchester)Farida Vis (University of Leicester)
Alexander Voss (University of St Andrews)[Funded by JISC] #readingtheriots
No analysis of the images circulated on Twitter
The burning bus
Image sharing
2.6 million tweets: 10K unique shortened links - 19K shares
(1) image sharing platform
(2)video sharing platform
(3)social media platform
(4)mainstream media – riot coverage
(5)mainstream media – other
(6)Alternative media
(7)Blogs (included in Technorati top 100)
(8)Blogs – other
(9)Websites – news focused;
(10) Websites – other
(11) Spam
(12) Broken link
(1) Police car (burning, attack, and aftermath)(2) Bus (burning, aftermath, and altered image)(3) Other Vehicle (burning, attack, and aftermath)(4) Building (burning, aftermath, before/after shots)(5) Looting (in the act, aftermath, trophy shots)(6) Screenshots (TV screens)(7) Street scenes (8) Police(9) Arrests (10) Image of text (screen grab other than TV screen, sign,
newspaper front page)(11) riot clean up(12) unclear (13) Other(14) excluded (not about riots, not single still image, broken link,
image removed etc.).
Total image shares according to image categories
‘Although the Twitter user chose the viewing position and shared the image through Yfrog the original image data was created by one of Google’s ‘numerous data collection vehicles’ using their R5 ‘panoramic camera system’’ (Anguelov et al., 2010, pp. 32-33).
Re-use of images originally created by Google Streetview data collection vehicle
Deleted contenthttp://twitpic.com/62m6nx
The burning bus – 57 unique URLs
Image wall – ten categories
(1) The moment the bus went up in flames
(2) Smoking bus (close up of the bus, air full of thick smoke)
(3) Bus on fire (close up of the bus, engulfed in flames)
(4) Sky News – TV visible in shot
(5) Sky News – screengrab (TV not visible, better quality)
(6) Burning bus, police and crowds (high quality news image)
(7) Bus consumed by fire (poor quality focused screengrab)
(8)‘Call of Duty’ (same as smoking bus, but altered with text)
(9)Aftermath (carcass of the burnt bus in close up)
(10) Other
Viewing within the domestic space
Showing the first screen on the ‘second screen’
Journalists joining in
Images uploaded on Twitpic AND Flickr using different devices – different audiences/users
NB riots not Instagram-ed
Was not there, claimed to be
Altered images
Tottenham as a war zone
Role of popular culture
Journalist as witness
This reminds us of the way in which John Berger notes
the significance of the act of photography in terms of
the statement: ‘I have decided that seeing this is worth
recording’ (Berger, 1972, p. 179, emphasis in original).
Further work needed on how images were discussed
How to present/display the data?
Lev Manovich
Direct Visualization
Aby Warburg mnemosyne
UK riots – 2.6 million tweets Egypt protest – 1FB image
Algorithmic visibility:
seeing the image through Edgerank
Finding and (re)tracing the image
Photographer of the images reproduced in Boing Boing
Photographer of the original image
Included in the Storyful guidelinesfor social media image verification
Who is the photographer?
Image altered?
Sequence of images around the specific image
See: http://blog.storyful.com/2012/04/24/inside-storyful-storyfuls-verification-process/#.Ucyb5-CPDap
And more
Verifying social media images
Where do images fit in the era of ‘Big Data’?
Big Data small data
Quantitative Qualitative
Big Data small data
Quantitative Qualitative
Big Data small data
Quantitative QualitativeWHY?
• Vis, F., Faulkner, S., Parry, K., Manyukhina, Y., & Evans, L. (in press), ‘Twitpic-ing the riots: analysing images shared on Twitter during the 2011 UK riots’, in Weller, K., Bruns, A., Burgess, J., Mahrt, M., and Puschmann, C. (Eds.) Twitter and Society, New York: Peter Lang.
• Vis, F. (in preparation), ‘From Egypt to Wallstreet: tracing a Facebook protest image across social media and the Internet’