Top Banner
Where do images fit in the era of ‘Big Data’? - Analysing social media images from a Big and small data perspective. Farida Vis, Information School University of Sheffield @flygirltwo
65

Where do images fit in the era of ‘Big Data’?

May 10, 2015

Download

Technology

Farida Vis

This presentation makes an argument for a more central focus on images within social media research. It offers approaches and concrete examples from both 'Big data' and 'small data' perspectives. Presented at the Digital Transformations in the Arts and Humanities: Big Data Workshop, London, June 25 2013.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Where do images fit in the era of ‘Big Data’?

Where do images fit in the era of ‘Big Data’? - Analysing social media images from a Big and small data perspective.

Farida Vis, Information School

University of Sheffield

@flygirltwo

Page 2: Where do images fit in the era of ‘Big Data’?

READING THE RIOTS

ON TWITTER

Rob Procter (University of Manchester)Farida Vis (University of Leicester)

Alexander Voss (University of St Andrews)[Funded by JISC] #readingtheriots

Page 3: Where do images fit in the era of ‘Big Data’?

What role did social media play?

2.6 million riot tweets (donated by Twitter) –

700,000 individual accounts

Initially:o Role of Rumourso Did incitement take place? [no –#riotcleanup]o What is the role of different actors on Twitter?

Page 4: Where do images fit in the era of ‘Big Data’?

Role of Rumours

Page 5: Where do images fit in the era of ‘Big Data’?

Guardian Interactive Team (Alastair Dant)

http://www.guardian.co.uk/uk/interactive/2011/dec/07/london-riots-twitter

Data Journalism Award (sponsored by Google)

Page 6: Where do images fit in the era of ‘Big Data’?
Page 7: Where do images fit in the era of ‘Big Data’?
Page 8: Where do images fit in the era of ‘Big Data’?
Page 9: Where do images fit in the era of ‘Big Data’?

Data visualizations:

what are they and what do they want?

Page 10: Where do images fit in the era of ‘Big Data’?
Page 11: Where do images fit in the era of ‘Big Data’?
Page 12: Where do images fit in the era of ‘Big Data’?
Page 13: Where do images fit in the era of ‘Big Data’?

400 million tweets/day (March 2013)

40 million Instagram images/day (January 2013)

-> 59% posted to Twitter

-> 98% posted to Facebook

130 million active Instagram users

16 billion images on the service

1 billion likes a day (June 2013)

Page 14: Where do images fit in the era of ‘Big Data’?

Where do images fit in the era of ‘Big Data’?

Page 15: Where do images fit in the era of ‘Big Data’?

Big Data – text + number driven

Images: undervalued, underexplored

Not by the users

Page 16: Where do images fit in the era of ‘Big Data’?

Big Data small data

Page 17: Where do images fit in the era of ‘Big Data’?

Big Data small data

Quantitative Qualitative

Page 18: Where do images fit in the era of ‘Big Data’?

Big Data small data

Quantitative Qualitative

Page 19: Where do images fit in the era of ‘Big Data’?

Big Data small data

Quantitative QualitativeWHY?

Page 20: Where do images fit in the era of ‘Big Data’?

Context

Context

Context

Page 21: Where do images fit in the era of ‘Big Data’?

UK riots – 2.6 million tweets Egypt protest – 1FB image

Page 22: Where do images fit in the era of ‘Big Data’?

READING THE RIOTS

ON TWITTER

Rob Procter (University of Manchester)Farida Vis (University of Leicester)

Alexander Voss (University of St Andrews)[Funded by JISC] #readingtheriots

No analysis of the images circulated on Twitter

Page 23: Where do images fit in the era of ‘Big Data’?

The burning bus

Page 24: Where do images fit in the era of ‘Big Data’?

Image sharing

2.6 million tweets: 10K unique shortened links - 19K shares

(1) image sharing platform

(2)video sharing platform

(3)social media platform

(4)mainstream media – riot coverage

(5)mainstream media – other

(6)Alternative media

(7)Blogs (included in Technorati top 100)

(8)Blogs – other

(9)Websites – news focused;

(10) Websites – other

(11) Spam

(12) Broken link

Page 25: Where do images fit in the era of ‘Big Data’?

(1) Police car (burning, attack, and aftermath)(2) Bus (burning, aftermath, and altered image)(3) Other Vehicle (burning, attack, and aftermath)(4) Building (burning, aftermath, before/after shots)(5) Looting (in the act, aftermath, trophy shots)(6) Screenshots (TV screens)(7) Street scenes (8) Police(9) Arrests (10) Image of text (screen grab other than TV screen, sign,

newspaper front page)(11) riot clean up(12) unclear (13) Other(14) excluded (not about riots, not single still image, broken link,

image removed etc.).

Page 26: Where do images fit in the era of ‘Big Data’?

Total image shares according to image categories

Page 27: Where do images fit in the era of ‘Big Data’?

‘Although the Twitter user chose the viewing position and shared the image through Yfrog the original image data was created by one of Google’s ‘numerous data collection vehicles’ using their R5 ‘panoramic camera system’’ (Anguelov et al., 2010, pp. 32-33).

Re-use of images originally created by Google Streetview data collection vehicle

Page 28: Where do images fit in the era of ‘Big Data’?

Deleted contenthttp://twitpic.com/62m6nx

Page 29: Where do images fit in the era of ‘Big Data’?
Page 30: Where do images fit in the era of ‘Big Data’?

The burning bus – 57 unique URLs

Page 31: Where do images fit in the era of ‘Big Data’?

Image wall – ten categories

Page 32: Where do images fit in the era of ‘Big Data’?

(1) The moment the bus went up in flames

(2) Smoking bus (close up of the bus, air full of thick smoke)

(3) Bus on fire (close up of the bus, engulfed in flames)

(4) Sky News – TV visible in shot

(5) Sky News – screengrab (TV not visible, better quality)

(6) Burning bus, police and crowds (high quality news image)

(7) Bus consumed by fire (poor quality focused screengrab)

(8)‘Call of Duty’ (same as smoking bus, but altered with text)

(9)Aftermath (carcass of the burnt bus in close up)

(10) Other

Page 33: Where do images fit in the era of ‘Big Data’?

Viewing within the domestic space

Showing the first screen on the ‘second screen’

Page 34: Where do images fit in the era of ‘Big Data’?

Journalists joining in

Page 35: Where do images fit in the era of ‘Big Data’?

Images uploaded on Twitpic AND Flickr using different devices – different audiences/users

NB riots not Instagram-ed

Page 36: Where do images fit in the era of ‘Big Data’?

Was not there, claimed to be

Page 37: Where do images fit in the era of ‘Big Data’?

Altered images

Page 38: Where do images fit in the era of ‘Big Data’?

Tottenham as a war zone

Role of popular culture

Page 39: Where do images fit in the era of ‘Big Data’?

Journalist as witness

Page 40: Where do images fit in the era of ‘Big Data’?

This reminds us of the way in which John Berger notes

the significance of the act of photography in terms of

the statement: ‘I have decided that seeing this is worth

recording’ (Berger, 1972, p. 179, emphasis in original).

Page 41: Where do images fit in the era of ‘Big Data’?

Further work needed on how images were discussed

Page 42: Where do images fit in the era of ‘Big Data’?

How to present/display the data?

Page 43: Where do images fit in the era of ‘Big Data’?

Lev Manovich

Direct Visualization

Page 44: Where do images fit in the era of ‘Big Data’?

Lev Manovich

http://www.manovich.net/

Page 45: Where do images fit in the era of ‘Big Data’?

Aby Warburg mnemosyne

Page 46: Where do images fit in the era of ‘Big Data’?

UK riots – 2.6 million tweets Egypt protest – 1FB image

Page 47: Where do images fit in the era of ‘Big Data’?
Page 48: Where do images fit in the era of ‘Big Data’?

Algorithmic visibility:

seeing the image through Edgerank

Page 49: Where do images fit in the era of ‘Big Data’?

Finding and (re)tracing the image

Page 50: Where do images fit in the era of ‘Big Data’?
Page 51: Where do images fit in the era of ‘Big Data’?
Page 52: Where do images fit in the era of ‘Big Data’?
Page 53: Where do images fit in the era of ‘Big Data’?
Page 54: Where do images fit in the era of ‘Big Data’?
Page 55: Where do images fit in the era of ‘Big Data’?
Page 56: Where do images fit in the era of ‘Big Data’?

Photographer of the images reproduced in Boing Boing

Page 57: Where do images fit in the era of ‘Big Data’?

Photographer of the original image

Page 58: Where do images fit in the era of ‘Big Data’?
Page 60: Where do images fit in the era of ‘Big Data’?

Verifying social media images

Page 61: Where do images fit in the era of ‘Big Data’?

Where do images fit in the era of ‘Big Data’?

Page 62: Where do images fit in the era of ‘Big Data’?

Big Data small data

Quantitative Qualitative

Page 63: Where do images fit in the era of ‘Big Data’?

Big Data small data

Quantitative Qualitative

Page 64: Where do images fit in the era of ‘Big Data’?

Big Data small data

Quantitative QualitativeWHY?

Page 65: Where do images fit in the era of ‘Big Data’?

• Vis, F., Faulkner, S., Parry, K., Manyukhina, Y., & Evans, L. (in press), ‘Twitpic-ing the riots: analysing images shared on Twitter during the 2011 UK riots’, in Weller, K., Bruns, A., Burgess, J., Mahrt, M., and Puschmann, C. (Eds.) Twitter and Society, New York: Peter Lang.

• Vis, F. (in preparation), ‘From Egypt to Wallstreet: tracing a Facebook protest image across social media and the Internet’