Where Digital Marketing is Headed, and How Your Brand Can Get There Before the Competition - Ronell Smith, Moz

WHERE DIGITAL MARKETING IS HEADED: HOW TO ARRIVE

BEFORE THE COMPETITION

Ronell Smith

[email protected] | @ronellsmith

Looks Can Be Deceiving

I’m not prepared for

this!

Sentiment Of Marketers

Let’s Start with the Obvious Ingredients of Better Marketing

The world is freaking complicated, so let me start with everything I don’t know … 900 years from now, I will fix what’s broken today. …Get good at what you do.”

Get GOOD at what you DO.

Our Past Contains Clues About The Future

2015

Tweets Go Organic!

Google

Non-Mobile-Friendly Websites

Content Shock

Rich Answer

User Experience Became A Priority

Almost Everone

MObilegeddon

APRIL - 2016

5 Big Trends that will Impact Digital Marketing in 2016

RankBrain: Google’s New Machine Learning Algorithm

#1

Unique Queries

RankBrain On Display?

MObilegeddon

Links Content

RankBrain

Web Searcher

Strategy: Have one goal for each page on your site. Continue optimizing for that goal.

Mobile & Voice Search Dominance

#2

The Future Has Arrived

55% of teens and 41% of adults use voice search every day. –Google

Google Study

Local Intent Reigns Supreme

I want it fast; I want hassle-free.

Review Grade + Proximity= Winning

Request-review form is a game-changer

MObilegeddon

Become a 10X Brand #3

Brands deliver the best experience, consistently.

“Your brand must be 10X better known, 10X more trusted, 10X more referenced,” says Eric Enge, CEO, Stone Temple Consulting

Key Components of 10X Brands

Positive Ubiquity

I’m here for you.

Don’t make this creepy.

Share ONLY the best content

Go Above & Beyond

YouMoz

Encourage SME’s On Staff

Your Audience = Protection

Audience FTW

YouMoz

Top Of Mind > Tops In SERPs

Be The Best Answer On The Web #4

It might be better to be No. 0 than to be No.1—Dr. Pete, Moz

One brand owns TWO top organic spots

Stone Temple Consulting

Plumbing Client’s

Perception Of Our results

Get GOOD at what you DO.

Get good at

what YOU do.

Ronell Smith

[email protected]| @ronellsmith

THANK YOU