WHERE DIGITAL B2B LEADERS CONNECT - IQPC Corporate · 2017-05-09 · September 18-20, 2016 • The Wigwam Resort Phoenix AZ • 2 WHAT IS B2B CONNECT? B2B Connect is a new exclusive,

September 18-20, 2016 • The Wigwam Resort, Phoenix, AZwww.b2bconnectusa.com

WHERE DIGITAL B2B LEADERS CONNECT

September 18-20, 2016 • The Wigwam Resort, Phoenix, AZ www.b2bconnectusa.com • 2

WHAT IS B2B CONNECT?B2B Connect is a new exclusive, invite-only event from Worldwide Business Research (WBR) featuring some of the hottest topics around digital transformation, online marketing and eCommerce in B2B. After months of thorough research with our B2B community we’ve put together a compelling, interactive program to provide you with a high-level platform to benchmark, network and discuss the latest trends with senior peers in an intimate setting:

• Learn from some of the most innovative manufacturers and distributors about spear-heading initiatives, best-in class strategies and cutting-edge technologies to optimize your online presence and drive eCommerce growth

• Find out how to get ROI for your technology investments and gain internal buy-in for your digital initatives

• Have prequalified one-to-one meetings with solution providers you want to learn from

• Participate in interactive workshops and intimate roundtables

• Attend networking meals, social events and receptions

• Attendance is by invitation-only and is strictly limited to 65 senior Digital, Marketing and eCommerce executives from top US manufacturers and distributors.

Let us give you the tools to succeed.We provide custom-made content and arranged networking that will set you up for success: Our mission is to make your job easier.

We look forward to welcoming you to Phoenix!

Regards,

Kai Hahn Head of Production B2B Connect [email protected]


YOU’RE IN GREAT COMPANYTo ensure you receive the highest degree of specialized content, we have made B2B Connect an invitation-only gathering for digital leaders in B2B. Why? We want you to network with fellow executives whose problems are similar to yours and who’s insights will help you to be successful.

You will be shaking hands and collaborating with CMOs/CIOs/CTOs/CDOs/SVPs / VPs / (Global) Heads/Directors of:

The event also of interest to Chief Revenue Officer, Chief Data Officers, CEOs, COOs

· Customer Experience

· Digital

· Digital Transformation

· E-Commerce/E-Business

· Emerging Channel

· IT

· Marketing

· Online Operations

· Sales/Business Development

· Technology

· User Experience

· Web Optimization

“It was a great event and well-orchestrated!” Charles Johnson, Director – Business Solutions I Process Optimization, Philips Healthcare

“Well managed conference that was probably the best I have ever attended. The timing was excellent and the communication was superb. This was a great combination of proficiency, customer awareness and business acumen. The people I had access to, the business leaders I was able to meet with and the blend of business and informal dialogue was a breath of fresh air setting this trip apart from the standard conference and conventions I have attended.” Gary Kazmer, General Manager Global e-Commerce, Crayola

WHAT PAST CONNECT ATTENDEES SAY


WHAT MAKES THE EXPERIENCE UNIQUE?B2B Connect provides the right information in the right learning environment.

Panel Debates: Carefully selected topics that inspire controversy and generate passionate opinions from the participating speakers.

Workshops: Roll-up your sleeves and choose the topics that best fit your responsibilities from over 15 hands-on workshop sessions spread throughout the three days.

Facilitated Networking: Leveraging the valuable group of executives all in one place, we incorporate structured time in to your agenda to ensure you meet with the attendees you most want to.

The Fun Stuff: There’s nothing like mixing business with pleasure, so we take full advantage of the beautiful setting to serve up spectacular social events for you and your fellow attendees to kick back and make the most of your time!

Keynote Presentations: Learn from senior-leadership representing the top retailers that deliver content relevant to your job function in a TED sytle format.

Roundtables: Informal discussions with your peers moderated by an industry innovator. You choose the roundtable based on your interests and have actual conversations that produce actionable takeaways.

Consultative Business Meetings: An integral part of your agenda is the one-to-one consultative business meetings with leading solution providers. You choose who you want to meet based on the solutions your business needs. This unique aspect of B2B Connect serves to simplify and save you time for sourcing new technology and agency services.

“I can easily say that it was one of the best conferences I have ever attended. The organization was flawless; the topics, the speakers and the attendees were a unique combination of talent, experience and creativity. I cannot wait to be part of the next event.”

Giacomo Lami, Director of Mobile Product Management, Rakuten


MEET OUR DISTINGUISHED SPEAKER FACULTY Neeraj Tolmare

Vice President - Head of Digital Transformation & IT Applications HP

Stephanie Pike Vice President, Digital Customer Experience Ricoh

Tim FitzGerald VP, Digital Transformation, Solutions and Strategy Avnet

Faisal Awan Vice President Ecommerce Business Services Staples

Oscar Kaszubski GM Ecommerce Mondelez

Marta Dalton GM/Director of Ecommerce Coca Cola

Matthew Ranta Director of Digital Services Arrow Electronics

James Casper Director, Global eSolutions Sales & Operations Thermo Fisher Scientific

Kathleen Lovett Senior Director - IT Integrations Thermo Fisher Scientific

Georgia Brickman Director, eBusiness Steris Corporation

Mike Mayer E-Commerce Director Crescent

Justin Northcutt Director of Marketing; North America Commercial, Corporate and Public Dell

Ana Villegas Marketing Director North America Commercial Business Dell

Viveka Von Rosen Linkedin and Social Media Expert

Charles Johnson Director - Optimization and Business Intelligence Philips Healthcare

Teresa Joy Director, NAC Customer Insights & Decision Sciences Dell


AGENDA-AT-A-GLANCE:DAY ONE • Sunday, September 18, 2016

DAY TWO • Monday, September 19, 2016

DAY THREE • Tuesday, September 20, 2016

7:55 – 8:55 BREAKFAST

8:55 – 9:10 CHAIR’S DAY TWO WELCOME

9:10 – 9:30 PRESENTATION: Today’s B2B Customer And How to Delight Them: The Customer Journey 360

9:30 - 9:50 INNOVATOR CASE STUDY: Optimize Your Online And Mobile Experience to Meet Today’s Market Expectations and Create The Best Possible UX

9:50 – 10:15 NETWORKING BREAK

10:15- 10:45 DELEGATE TO DELEGATE NETWORKING: Birds Of A Feather

10:50 –11:20 BUSINESS MEETINGS THINK TANK: Monetize Your Company’s Social Media Effort’s

11:25 – 11:55 BUSINESS MEETINGS INNOVATION WORKSHOP

12:00 – 1:30 NETWORKING LUNCH

1:30 – 2:30 MOBILE ROUNDTABLES: Four static roundtables with 10 delegates each

7:35 – 8:35 BREAKFAST

8:35- 8:50 CHAIR’s DAY THREE WELCOME

8:50 – 9:20 INNOVATOR CASE STUDY: Making The Shift To A Digital Distributor

9:20 – 9:50 INNOVATOR CASE STUDY: Capitalizing On Global Ecommerce Trends – Breaking Into Emerging Markets

9:50 – 10:20 PANEL DISCUSSION: Do You Have The Right Priorities? What To Include In Your 5 Year Ecommerce Road Map



3:10 – 3:40 BUSINESS MEETINGS THINK TANK: SEO — Where You Are and Where You Could Be


4:05 – 4:25 OUT OF THE BOX KEYNOTE: Creating A Killer Personal Brand With LinkedIn

4:25 – 4:45 KEYNOTE SESSION by Event Partner: Assessing The Role Of Marketplaces For B2B Ecommerce in the Future

4:45 – 5:15 PANEL DISCUSSION: Lessons Learned From Personalization Initiatives


5:55 – 6:25 BUSINESS MEETINGS THINK TANK: Proven Strategies To Boost Demand Generation

6:30 – 7:30 COCKTAIL HOUR

7:30 DINNER FOR ALL GUESTS

10:45 – 11:15 BUSINESS MEETINGS THINK TANK: The Perfect Number-Developing A Winning Pricing Strategy

11:20 – 11:50 BUSINESS MEETINGS THINK TANK: Mastering Integration Challenges In A Multi-Channel Environment

11:55 – 12:25 BUSINESS MEETINGS THINK TANK

12:30 – 1:00 BUSINESS MEETINGS THINK TANK

1:00 CLOSING LUNCH

11:45 – 12:45 CONFERENCE REGISTRATION

12:45 – 12:55 SOLUTION PROVIDER ORIENTATION

12:55 – 1:00 DELEGATE ORIENTATION

1:00 – 1:15 CHAIR’S WELCOME AND OPENING REMARKS

1:15 - 1:45 ICE BREAKER: Speed Business Card-Swap And Delegate Introductions

1:45 -2:05 OPENING KEYNOTE: Digital Transformation – Understand The Evolving Role Of Technology

2:05 – 2:25 PRESENTATION: Digital Transformation: Ho

2:25 – 2:45 INNOVATOR CASE STUDY: Creating A Center Of Excellence For Digital

2:45 – 3:15 PANEL DISCUSSION: Making The Business Case For Digital – Effective Tools and Strategies To Get Buy-In And Align Goals


3:55 – 4:25 BUSINESS MEETINGS THINK TANK: Enable The Sales Force Through Digital


4:50 – 5:50 ROUNDTABLES: Four static roundtables with 10 delegates each


6:30 - 7:00 BUSINESS MEETINGS INNOVATION WORKSHOP

7:00 -8:00 COCKTAIL HOUR



DAY ONE: THE SCOPE AND IMPACT OF DIGITAL TRANSFORMATIONSunday, September 18, 2016

11:45 CONFERENCE REGISTRATION OPENS

12:45 SPONSOR ORIENTATION

12:55 WELCOME REMARKS AND DELEGATE ORIENTATION • A brief welcome from the event organizer with

an overview of the day’s sessions and activities.

1:00 CHAIR’S WELCOME AND OPENING REMARKS

1:15 ICE BREAKER: Speed Business Card-Swap and Delegate Introductions• Delegates have an opportunity to introduce

themselves to one another in a “speed-dating” format. They are each given three questions to answer during the introduction and then move on to the next delegate.

1:45 OPENING KEYNOTE: Digital Transformation – Understand The Evolving Role Of Technology

A lot happens in an Internet minute. Digital is driving new business designs that blur the lines between the digital and physical world and changes the role of technology. Neeraj Tolmare shares the story of how digital trends influence HP’s strategy with an in depth look at its sales and commerce transformation. And will share lessons learned from one of the world’s largest global ecommerce transformations leading to double digit conversion growth and incremental revenue.• Assess digital trends such as IOT, Big Data and

Mobility• Outline HP’s digital roadmap and the role of

Ecommerce• Highlight challenges during the transformation

process• Lessons learned

Neeraj Tolmare Vice President - Head of Digital Transformation & IT Applications HP

2:05 PRESENTATION: Digital Transformation: How To Adapt To The New “As A Service” World

This presentation discusses social selling, digital operations, digital solutions design and other elements of digital transformation that channel partners, including VARs, ISVs, SIs, and MSPs, need to understand in order to create an ecosystem that is competent to compete and win in the new world.• The prevalence of the Internet of Things and

the evolution of cloud offerings has changed the way technology is consumed.

• To stay relevant, technology providers across the ecosystem must understand the digital impact of “as a service” solutions in the IT channel and how those can affect their business and customers.

Tim FitzGerald VP of Digital Transformation Avnet

2:25 INNOVATOR CASE STUDY: CREATING A CENTER OF EXCELLENCE FOR DIGITAL

The Arrow Digital Group is growing fast and changing the way B2B ecommerce is done within the Electronics Components industry. In the period encompassing April 2015 until now, the establishment of a Center of Excellence for Digital Marketing has been an ongoing effort within Arrow Digital. Matt Ranta, Director of Digital Services for Arrow, will share the realities of creating a Center of Excellence including challenges, achievements, and more. You’ll be hearing a perspective from the ‘front lines’ of a group trying to create an entity that provides leadership, best practices, research, analytics, executional support and more for a team of digital marketers across several web properties and business units

Matthew Ranta Director of Digital Services Arrow Electronics


DAY ONE: CONTINUED

2:45 PANEL DISCUSSION: Making The Business Case For Digital – Effective Tools and Strategies To Get Buy-In And Align Goals

As the digital leader in your company you are faced with the challenges of a change agent. How do you get and maintain buy-in throughout the entire organization? How do you prove ROI? This panel discusses the pressing questions that marketing and sales leadership needs to address, answer and communicate to get buy-in from the entire organization.• Understand the evolution from digital as

added sales and marketing channel to a shift in company culture

• Clearly define what role digital will play in your business model and communicate it

• Set KPIs and objectives and assess organizational readiness

• What talent is needed to support the transformation?

• Decide what to prioritize in your road map• Effective strategies to sell it up through the

organization• Understand what tools and strategies are

available to prove ROI• Get continually buy-in from peers and C-suite

and hold them accountable for their part in the digital journey through increased transparency

• Drive successful collaboration with your sales force, marketing and product teams - align goals and break silos

Georgia Brickman Director, eBusiness Steris Corporation

Ana Villegas Marketing Director North America Commercial Business Dell


3:20 BUSINESS MEETINGS

Concurrent with Business Meeting 30MIN THINK TANK: Enable The Sales Force Through Digital

How to equip your salesforce with digital tools and monetize your data sources• Integrated CRM• Integrated Marketing Automation



Concurrent with Business Meeting

30MIN INNOVATION WORKSHOP: Channel Conflicts - Words Of The Past!

Improving the communication between Sales, IT, Marketing and Ecommerce. Breaking silos and aligning goals, integrating marketing automation in your organization and defining how leads are being treated

4:25 NETWORKING BREAK4:50 DATA & ANALYTICS ROUNDTABLES:

Suggested topics include:• Moving To The Cloud – Pros And Cons?• Leverage Iot & Mobile To Collect Data• Effective Ways To Measure Content Delivery

And Marketing Performance• Best Practices For Data And Product

Information Management • Discuss Data Management, Optimization And

Campaign Orchestration Technologies That Help Personalize And Optimize Every Customer Interaction

• Leverage Analytics To Prove Roi• Use Marketing Intelligence To Stay Ahead Of

Your Competition And Understand Customer Needs

Teresa Joy Director, NAC Customer Insights & Decision Sciences Dell



30MIN INNOVATION WORKSHOP: Taming Your Product Information Chaos



30MIN INNOVATION WORKSHOP: Best Practices For Replatforming

7:00 COCKTAIL HOUR



DAY TWO: IMPROVING CUSTOMER EXPERIENCE BY TAILORING YOUR DIGITAL STRATEGY TO THEIR NEEDSMonday, September 19, 2016

7:55 BREAKFAST

8:55 CHAIR’S DAY TWO WELCOME

9:10 PRESENTATION: Today’s B2B Customer And How to Delight Them: The Customer Journey 360

Customers want what they want, when they want it, and through the channel they want it and if you can’t offer that they will go to the competition who will. More and more B2C experiences are shaping the expectations for B2B. Learn from a thought-leader what trends are important, how they have mapped the customer journey and what effect it had on their digital strategy.• Highlight current B2B customer trends• Understand what features and functions you need

in your digital presence• Effective lifecycle customer journey mapping• Social Media – where ,when and what


9:30 INNOVATOR CASE STUDY: Optimize Your Online And Mobile Experience to Meet Today’s Market Expectations And Create The Best Possible UX

Building a website with the user in mind is crucial to deliver an outstanding customer experience. What features are important and how can you boost speed and improve convenience to drive conversion? Hear from an industry leader how they made their online and mobile experience appealing and stand-out • Understand what features and plug-ins are

important to your customer• Integrate measurement tools to get valuable

insights on website effectiveness• Optimize your searchability through integrated

keywords and SEO• Optimize page speed and website up-time• Include video and necessary back-end plugins• Use responsive design

Faisal Awan Vice President Ecommerce Business Services Staples

9:50 NETWORKING BREAK

10:15 DELEGATE TO DELEGATE & SPONSOR TO SPONSOR NETWORKING

Birds Of A Feather Session



30MIN THINK TANK: Monetize Your Company’s Social Media Effort’s




30MIN INNOVATION WORKSHOP: Develop Lasting Relationships Through Meaningful Content

The Secret Sauce of Content Marketing

12:00 NETWORKING LUNCH

1:30 MOBILE ROUNDTABLES - Topics may include:

More and more consumers shop on their smart phone and trends indicate that these numbers are increasing. Figuring out how to make the mobile experience more convenient, faster and prepare for the amount of volume that’s about to overcome all mobile platforms in the near future has to be top of mind.• Where Does Mobile Fit Into The B2b Experience• Mobile In Emerging Markets• The Pros And Cons Of Responsive Vs Adaptive

Mobile Design• Creating An App That Matters And Drives Loyalty• Wearables And The Future Of The Wireless

Device• Leverage Text Messages For A Customer

Feedback Loop And Improve Relationships• How To Overcome Common Issues With Ab

Testing


DAY TWO: CONTINUED



30MIN INNOVATION WORKSHOP: Batch And Blast – No More! Improve Email Marketing Through Automation

In an age where over 62% of email is spam (source: BrightMail), speaking to each customer in a relevant and personalized manner at the right time has never been more important. Finding the correct tools to do so is essential.



30MIN THINK TANK: SEO — Where You Are And Where You Could Be

How Usability, Experience, & Content Affect Rankings



4:05 OUT OF THE BOX KEYNOTE: Creating A Killer Personal Brand With

LinkedIn In this session Viveka von Rosen will share 3

LinkedIn Branding Strategies that will transform your profile and drive your credibility through the roof:

What is COI and why is it costing you business? You find out.. as well as the following three strategies:• Getting your team on board and your business

branded with one easy visual• Driving traffic and converting customers with

customized links• Endorsements, recommendations and

testimonials, oh my! Why media is the path to credibility

Viveka Von Rosen Linkedin and Social Media Expert

4:25 KEYNOTE SESSION BROUGHT TO YOU BY EVENT PARTNER: Assessing

The Role Of Marketplaces For B2B Ecommerce In The Future • Analyse the impact of marketplaces like

Alibaba, Ebay and Amazon on Your Ecommerce • Amazon Enables Punchout- Friend or Foe?• Should you use marketplaces to expand your

eBusiness• Why market exchanges are the past

4:45 PANEL DISCUSSION: Lessons Learned From Personalization Initiatives

• What to personalize- making the most of your customer data

• Cross device personalization – understanding your customer and responding to their needs

• Dynamic content personalization• Personalize your mobile app to add value• Make buying easy through product

recommendations based on past purchase history





30MIN INNOVATION WORKSHOP: Create Impactful Videos To Engage Your Customer Through Visualized Product Information



30MIN THINK TANK: Proven Strategies To Boost Demand Generation

Matthew Rana Director of Digital Services Arrow Electronics

6:30 COCKTAIL HOUR



DAY THREE: THE EVOLUTION OF ECOMMERCE IN AN OMNI-CHANNEL ENVIRONMENTTuesday, September 20, 2016

7:35 BREAKFAST

8:35 CHAIRMAN DAY THREE WELCOME

8:50 INNOVATOR CASE STUDY: Making The Shift To A Digital Distributor• Highlight the importance of transparency when

on-boarding your employees to support your eCommerce initiative fully

• Develop a realistic road map• Overcome implementation challenges• Automate the process of gathering data across

multiple resources• Ensure that the product data on the website is

complete and accurate• Add new products to the online catalog

efficiently and cost effectively• Gain visibility to the competitive pricing

landscape to enable the execution of a pricing strategy


9:20 INNOVATOR CASE STUDY: Capitalizing On Global ECommerce Trends – Breaking Into Emerging Markets • Leverage global market access using digital

technology • Outline key considerations to create a

profitable global eCommerce strategy• Assess emerging regions where digitally is king,

and understand why• Identify channels proven most successful with

particular types of products and regions Oscar Kaszubski

GM Ecommerce Mondelez

9:50 PANEL DISCUSSION: Do You Have The Right Priorities? What To Include In

Your 5 Year eCommerce Road Map• eCommerce where does it fit in the

organizational infrastructure and where does it need to be? How does it interact with other verticals?

• How to build a value proposition for an omni-channel environment

• Technologies and trends to keep on your radar• Integration – what it means for your digital

strategy• Staffing models: what to do in-house, what to

outsource James Casper

Director, Global eSolutions Sales & Operations Thermo Fisher Scientific


Oscar Kaszubski GM Ecommerce Mondelez




30MIN INNOVATION WORKSHOP: The Perfect Number- Developing A Winning Pricing Strategy



DAY THREE: CONTINUED



30MIN INNOVATION WORKSHOP: Mastering Integration Challenges In A Multi-Channel Environment

Kathleen Lovett Senior Director - IT Integrations Thermo Fisher Scientific



30MIN ROUNDTABLE: Creating A New Line Of Revenue Through Mobile Apps

Understanding New Opportunities in the Mobile Channel for B2B Companies



30MIN INNOVATION WORKSHOP: Maximizing The Relationships Between Manufacturer And Distributor

1:00 Closing Lunch

“The event was outstanding. I thoroughly enjoyed it and am looking forward to the next one in 2016.” Sanjay Ahuja, Director, Global Services Portfolio & Training, HP

WHAT PAST CONNECT ATTENDEES SAY

“I had a great time learning, connecting and sharing with others!”Wayne Duan, Director, Merchandising & Merchandising Operations, Walgreens Digital Commerce


INTERESTED IN ATTENDING?

INTERESTED IN SPONSORING?

If you’re a Digital, eCommerce or Online Marketing leader in your business and could profit from exclusive knowledge sharing with your peers and insight into the most innovative technologies on the market, then B2B Connect is designed specifically for you. To request an invite please contact:

Leah Price Head of Delegate Acquisition Phone: 646.200.7512 Email: [email protected]

Meet senior executives, benchmark and build relationships to advance deals with your target market. You’ll meet with companies that are qualified - and presently looking to - invest in your area of expertise. For more information on a customized package which can include: 1-to-1 meetings, networking and speaking engagements please contact:

Felippe Velloso Managing Director Phone: 646-200-7840 Email: [email protected]

WHERE DIGITAL B2B LEADERS CONNECT - IQPC Corporate · 2017-05-09 · September 18-20, 2016 • The Wigwam Resort Phoenix AZ • 2 WHAT IS B2B CONNECT? B2B Connect is a new exclusive,

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