Making banking joyful through insights & design: where data science meets design thinking Jurgen Meerschaege - DBS
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Making banking joyful through insights & design: where data science meets design thinking
Jurgen Meerschaege - DBS
Making banking
joyful?
Unbundling of a bank
Outside-In Thinking
Where the magic happens …
Data science
Borrowing from the tech/start-up scene
Lean startup experiments Data as a differentiator Ethnographic research
Design thinking
Discover Define Design Deliver
Data
analytics
Ethno- graphic
research ZCR
a/b testing
UX experiments
Where data science meets design thinking Data
wrapping
No HIPPOs!
David Yarrow – Hippos of Zambia
Making banking joyful through insights & design: where data science meets design thinking
Jurgen Meerschaege – DBS
@jurgenjm
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