Where brands meet people*

Where brands meet people



Where brands meet people.

Clear Channel InternationalWhere brands meet people

Where brands meet people embraces our ability to connect brands with people as they live their daily lives around the world.

With our large, diverse portfolio, we can draw on our insights into location and audience to collaborate with advertisers on powerful out-of-home campaigns, creating new ways for brands to start conversations with people on the move.

By helping advertisers form long-lasting connections with people, we will deliver effective campaigns, help grow their businesses and promote the power of out-of-home.

This is what we are. This is how we’re different, what makes us unique.

Out-of-home is the original advertising medium, the place where words and images come together to inspire, enlighten, move and seduce. And it’s a medium that’s more alive than ever with creative possibilities.

It’s where brands meet people and tell their story.

2 / 3Our philosophyWhere brands meet people

Where brands...Our partnerships with brands are taking them into new territory.

We have an advertising portfolio that puts brands where they want to be. Half a million print and digital sites in more than 30 countries across Europe, Latin America and Asia-Pacific connect our advertisers with nearly half a billion people.

Our family tree includes many of the pioneers of outdoor advertising: More O’Ferrall and Adshel in the UK, and European names like Dauphin and Plakanda. Today we employ more than 5,000 people, generate more than $1.6bn in revenue and are part of Clear Channel Outdoor Holdings, Inc the world’s leading out-of-home advertising media group.

But our business isn’t just about scale. It’s about the quality of our thinking and the strength of our partnerships - putting our portfolio to work in smart and distinctive ways.

We boost brands by making timely connections between them and their audiences, with media and innovations that entertain, charm, challenge and influence.

…meet people.For the first time in history, more of us live in cities than in rural areas. And the number of active city-dwellers spending more time out-of-home, is set to rise in coming years.

These are confident, connected consumers, using ubiquitous digital technology and living life on the move. With the creative richness, relevance and immediacy that digital media brings, our medium now has the freedom and flexibility to capture attention, tell stories and find new ways for brands to engage people.

We’re helping to transform out-of-home advertising. To collaborate and create the shared experiences that people love when they are out and about. To empower advertisers, through public media networks, to turn timely, relevant, creative messages into meaningful connections.


We reach more than 450m people across Europe, Asia Pacific and Latin America every month.

4 / 5Our philosophyWhere brands meet people

Our vision.

We boost brands by inspiring and motivating people with powerful out-of-home campaigns.


6 / 7Our philosophyOur vision

Our values.Our values form the code we live by as an organisation. They make up a set of attributes that we can develop, share and celebrate, as a group of people spanning many cultures and languages.

Freedom

We believe that entrepreneurial behaviour leads to strong local brands. Within Clear Channel, that means expressing your local culture and ideas responsibly, without the restrictions and red tape of a heavily centralised business. Our group structure liberates local teams to shine at what they do best.

Flexibility

We’re not an off-the-shelf business. We don’t believe completely different advertisers and development partners want identical products, particularly as digital out-of-home gains importance. The market is demanding out-of-home solutions tailored to specific needs and audiences, with handpicked locations and insightful creativity. On that score, we’re ahead of the curve. Our challenge is to keep it that way.


Forward Thinking

Word spreads fast in our business. The appetite for news about what’s next, and it’s value to clients, is constant. We don’t just talk about what’s next; we want to be what’s next. By investing heavily in research, insight and audience measurement, developing our digital media estate, and giving fresh relevance to the out-of-home medium, our gaze is firmly fixed on the future.

Fulfilling Promises

No one delivers on its promises like Clear Channel. Our integrity is something that truly unites us as a group. Fulfilling Promises is a personal commitment for each and every one of us, to build our business by building relationships and partnerships, both internally and externally, and thinking carefully about the promises we make and our ability to deliver.

Our philosophyOur values

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Clear Channel worldwide.

If you would like more information about Clear Channel Outdoor America please visit clearchanneloutdoor.com

Key

Clear Channel International

Clear Channel Americas


CCI portfolio: 34 countries 500,000 displays B

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Asia / Pacific

Australia

New Zealand

China

Hong Kong

Singapore

Europe

Austria

Belgium

Czech Republic

Denmark

Estonia

Finland

France

Germany

Hungary

Ireland

Italy

Latvia

Lithuania

Netherlands

Norway

Poland

Portugal

Romania

Russia

Spain

Sweden

Switzerland

Turkey

United Kingdom

Latin America

Brazil

Chile

Mexico

Peru

Middle East

UAE (Dubai)

10 / 11Our philosophyCC Worldwide/International Portfolio

Our Portfolio.


Out-of-home advertising is evolving. The real advantage of a large, diverse portfolio like ours is that it allows us to work with advertisers to develop highly focused out-of-home campaigns, drawing on our insights into location and audience response, and coming up with new ways of connecting with consumers on the move.

Our portfolio enables brands to connect with consumers in different environments across multiple formats worldwide. From bus shelters to billboards, airports to shopping malls, buses to trams, we can help you reach people when they’re out & about in the right place, at the right time.

12 / 13Our portfolioIntroduction

Billboards & SpectacularsShowcasing brands.


Our 130,000 advertising panels in 20 countries span every format from the standard to the spectacular, through premium and digital. And our advances in illumination, high-density printing, dry-posting and digital technology continue to add fresh inspiration for ad teams everywhere.

Our spectacular sites are built in the most prestigious locations with high dwell time, giving clients the opportunity to make powerful statements and make their brands famous.

Our dedicated DEFI division is the world’s leading company for spectacular outdoor advertising with operations in 42 cities worldwide delivering unique, prestigious and outstanding sites.

14 / 15Our portfolioBillboards & Spectaculars

In the city streets of 25 countries, we’re part of the furniture. When brands advertise on our bus and tram shelters and other street structures, they become part of the public social space, entering people’s thoughts and conversations when they are out and about, shopping, commuting, socialising.

Clear Channel operates more than 240,000 panels in partnership with local communities worldwide, on structures that contribute to the urban experience by combining clean, modern, durable design with the real, practical needs of each community. We always aim to stay one step ahead: new enhancements we are developing include technologies such as CCTV, solar-powered lighting, real-time information and safehaven paving.

Street furnitureEnhancing the urban landscape.


16 / 17Our portfolioStreet furniture

SmartBike is a sustainable public transport operating in eight countries with 17,000 bikes. More than 10 years ago, Clear Channel launched the first-ever public bike-sharing programme. Since then, we have developed bespoke solutions with cities such as Stockholm, Milan, Barcelona and Oslo. Every year subscribers and tourists take an average of 17.8 million bike trips that represents more than 55 million kilometres travelled on our bikes.

SmartBikePedal power.

Our SmartBike systems offer cities a new, sustainable, healthy form of public transport that fills the gaps that buses and trams can’t reach, 24 hours a day, seven days a week.


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Case Study #01

City showcase Paris.

Our portfolioSmartBike/Case study

Paris, France.


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Portfolio overview.

The 42m tourists who visit Paris every year can also discover 3,800 historical monuments while enjoying a Macaroon from Ladurée in the Jardin du Luxembourg or searching for vintage accessories at the Saint-Ouen flea market.

Every week, Clear Channel enables brands to meet 70% of the people in Paris on the move, with 30% of its inventory located in upscale districts. Clear Channel’s Parisian portfolio includes spectacular sites in prestigious upscale locations, premium billboards, France’s largest digital screen, exclusive coverage in major malls with our impactful new digital network, and new street furniture opportunities across the city.

With more than 2.2m inhabitants in the city and 11.6m in surrounding, the Paris area is as strategic to Clear Channel as it is to French and international advertisers.

The most visited city in the world is often quoted as the place to be. A centre of the arts, of fashion, luxury, gastronomy and business, Paris is a cosmopolitan city where people from across the world mingle with Parisians to meet and enjoy the French way of life.

Our portfolioCase study

Key sites.

BillboardsWith an exclusive contract with the city of Paris for both public construction site fences and private rentals, Clear Channel offers high profile locations within Paris and the best performing products in the area. Billboards are strategically located in the most iconic districts. Clear Channel also offers spectacular sites located in the wealthy and prestigious west side of Paris, enabling brands to make powerful statements and make their brands famous.

DigitalClear Channel just launched the first digital Malls 2m2 network, offering new opportunities of creative richness, relevance, immediacy and engagement. Clear Channel can also offer advertising on France’s largest digital screen reaching 400,000 daily commuters in the heart of Europe’s number one business area, La Défense . More than 1,500 companies, including 14 of the top 20 largest national companies are located here.

Street FurnitureClear Channel’s street furniture product (2m2) offers quality exposure for brands in the heart of Paris. This is a premium 100% backlit network located in the busiest and most high profile areas of the capital.

Car ParksThrough exclusive contracts with major car park companies, Clear Channel offers advertising opportunities in the most exclusive areas of Paris. This network enables brands to connect with high-profile decision-makers.

MallsClear Channel also features outstanding communication opportunities in 45 top shopping malls in the Parisian area. Our portfolio features static 2m2 and 8m2 formats in car parks as well as a new indoor digital portfolio. At major entrances we also offer high impact suspended 8m2 sites.


We give advertisers the chance to reach a steady flow of decision-makers and premium audiences through their most common gathering place: the airport.

Airports. ≥

Our portfolioCase study/Airports

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Through our locations at 13 airports in nine countries, our customers are able to target more than 140 million passengers a year – part of a network of 280 airports operated globally by Clear Channel.

AirportsPrime time.

We deliver advertising at multiple touch-points throughout the airport environment, enabling brands to influence key decision-makers in the minutes and hours before their flight is called.


24 / 25Our portfolioAirports


TransitMoving experiences.

In 14 countries, wherever there are wheels turning, we keep minds turning. Our transit portfolio covers a wide range of different formats on bus, tram, rail and underground systems. We allow advertisers to reach commuters, urban professionals and shoppers while they wait and while they travel, in settings that deliver high-profile exposure, quick recall and heightened brand awareness.

26 / 27Our portfolioTransit

Nowhere are consumers more receptive to brands and advertising than at the point of sale. With a range of products and a growing digital portfolio that includes full-motion animation, we are reaching millions of people just when they are making their minds up.

As well as shopping malls we also offer advertising in supermarkets across our network in a total of 16 countries in Europe, Asia-Pacific and Latin America.

MallsMaking up minds.


28 / 29Our portfolioMalls/Supermarkets

Our brands.


Whether through international digital networks (Clear Channel Play) or tailor-made campaigns (Clear Channel Create) we can amplify creative ideas in the public space and help bring brands to life.

Clear Channel Create and Clear Channel Play are brands that champion creativity and digital innovation out-of-home.

They are an invitation for advertisers and agencies to Create and Play with us. To work together to develop new and innovative ways to connect and engage with people out-of-home.

30 / 31Our brandsIntroduction

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Clear Channel Create embodies our commitment to championing great creativity. From paper to pixels, we deliver the unexpected and help brands meet people in new and innovative ways.

We engage in conversations with advertisers and agencies to help broaden and apply their creative concepts out-of-home. By working with our partners we are pushing the boundaries of our medium and inspiring people around the world.

Clear Channel Create.


32 / 33Our brandsClear Channel Create


We have dedicated Create teams across our global network. Their experience in integrating technology and special effects – from giant 2D cutouts and the latest 3D displays to mobile apps and touchscreens – can give campaigns a fresh dimension and amplify the message within the media mix.

34 / 35Our brandsClear Channel Create

Clear Channel Play represents our dedicated digital media portfolio.

We are investing and integrating new technology into our medium across a range of products and formats that we know best.

Our digital ambition is about offering advertisers a new, premium media portfolio providing enhanced marketing communication to people when they are active and out-of-home. The launch of Clear Channel Play opens up new possibilities for advertisers to engage with people due to our ability to provide increased Creative Richness, Relevance, Immediacy and Engagement.

Clear Channel Play.


36 / 37Our brandsClear Channel Play

Clear Channel Play now consists of more than 2,200 screens in 12 countries across Europe and Asia. These are in multiple formats in multiple environments including airport, rail, metro, malls and flagship sites such as in London’s Piccadilly Circus. In the US, Clear Channel Outdoor America now operates more than 850 digital displays in 37 US markets.


38 / 39Our brandsClear Channel Play/Case Study

Case Study #02

Clear ChannelPlay/MadonnaGive Me All Your Luvin’Worldwide.

Clear ChannelPlay/Madonna.


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Clear ChannelPlay/MadonnaGive Me All Your Luvin’Global Premiere.

At 2:00pm GMT on 3 February 2012, following an international teaser campaign counting down to the single’s launch, 1,600 Clear Channel displays across nine countries lit up to play out Madonna’s latest video. The audio also debuted on Clear Channel radio stations in the US and Australia, and partner radio stations around the world. The campaign reached an incredible 150,000,000 people through outdoor, radio, mobile and online, and the single went on to become number one in 50 countries*.

In a worldwide campaign first, Clear Channel worldwide, alongside Clear Channel Media and Entertainment in the US, helped Madonna launch her single ‘Give Me All Your Luvin’ by premiering the music video simultaneously across our global digital out-of-home network – Clear Channel Play.

Our brandsCase Study

Process.

Remarkably, the entire campaign was brought to life in just 10 days. CCI liaised with local offices around the world to design bespoke creative in time for launch as well as a three day follow-up campaign.

As well as reaching 150 million people around the world, the campaign also generated extensive press coverage and social media buzz, and broke iTunes one day pre-order sales record.

The single’s premiere followed an exciting global teaser campaign that featured a countdown clock to build anticipation before the event and to let fans know exactly when and where they could see the track’s debut.

The campaign combined the entire Clear Channel multi-media platform offering; from online and mobile, to radio and our dynamic digital outdoor advertising network, creating a unique entertainment experience and a truly global event.

The Numbers.

150,000,000The number of people the campaign reached around the world through outdoor, radio, mobile and online

11,000,000YouTube downloads of Madonna’s video – most searched subject on YouTube and Google

1,600The number of digital displays the single was premiered on around the world

500+Mentions of #PlayMadonna on Twitter directly attributed to the outdoor campaign

50Madonna achieved the biggest one day pre-order in iTunes history and became number one in 50 countries*

* Source: NME.com


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Clear Channel Play/Mobile.

Our brandsCase Study/Clear Channel Play

Through mobile technologies such as Near Field Communication (NFC), Quick Reader (QR) codes and WiFi we provide a mobile platform that allows advertisers to display customised messages on mobile devices and activate a campaign digitally by turning each poster site into a launch pad to other online channels.

We have already launched Europe’s first NFC enabled digital street furniture network in London delivering 10.8m impacts per week, while our business in Singapore was the first in-market with an island-wide network of mobile-enabled bus shelters.

As consumers become more connected and technologies converge, we are working with advertisers and agencies to understand people’s behaviour on the move.

Out-of-home provides an ideal platform for advertisers to enhance their campaigns through mobile marketing and by applying the right technology in the right environments we will make the most of the transformational opportunity mobile provides for our medium.

Our services.


Our insight and planning teams look into how people’s behaviour is changing when they’re out-of-home, plan the most targeted and effective campaigns and monitor their interactions with brands.

We work in partnership with clients, agencies, landlords and municipalities across the world. As part of our core value of fulfilling promises, our development and operations teams design and maintain the infrastructure that helps people while they’re out and about in urban environments.

44 / 4544 / 45Our servicesIntroduction

We get brands seen by the right people in the right place at the right time. Our investment and understanding in People&Places is a process that helps to shape more effective, efficient and tailored campaigns by focusing on location, timing and audience mindset.

A process that allows us to target different consumer groups with more accuracy than ever before. There’s no guesswork involved anymore in reaching the people most interested in your product, whether it’s a sociodemographic group, ethnic audience or ‘tribe’.

We can also help advertisers target consumers by selecting sites close to the outlets of relevant brands. From bookstores to banks, theatres to fitness centres, we have every category covered.

people&places.


Accountability is important to us. We work with advertisers and agencies to deliver new approaches to understanding the unique role and contribution of out-of-home in an increasingly complex multi-media world.

At the heart of our global commitment to research and insight is our investment in audience measurement which helps us generate new insights and a better understanding of how people behave when they are out and about. From campaign tracking, which we operate in more than 20 markets, to bespoke multi-market insight studies, we also evaluate the effectiveness of campaigns and deliver insights that inform effective planning and deliver return on investment for our advertisers.

research&insight.

46 / 47Our servicesPeople&places/Research&insight

Development.

We build relationships with landlords and municipalities to develop, market and sell advertising programmes that help brands meet people across the world.

We work closely with town and city planners, architects and wayfinding experts to ensure that our portfolio blends seamlessly with the urban environment and enhances the consumer experience.

Partnerships & Collaboration.


Over the past 5 years Clear Channel International has invested approximately $1.5bn in street furniture.

48 / 49Our servicesDevelopment

Operations.

Our Operations divisions are constantly on the lookout for technologies and systems that will deliver excellence in the field. Our latest moves to cut our response and delivery times, for example, includethe introduction of new vehicle fleets, hotline numbers and automatic poster preparation machines.

Our high-density dry-posting initiative doesn’t just make us quicker, it reduces our environmental impact too. This revolutionary process allows posters to be high-density printed and postedgluelessly within 24 hours, and then be reposted in other locations.

Making it happen.


50 / 51Our servicesOperations

All our businesses are oriented towards continually reducing their carbon footprint and making a positive contribution to the community, from charity partnerships to sponsored runs, from company gardens to solar shelters.

Taking responsibility.

Corporate Responsibility.

Being green.Our ad displays use energy efficient lighting, our fleets include LPG, hybrid and electric vehicles and we donate media space to charities around the globe to help support the raising of funds and awareness. In the UK, The Sunday Times has named Clear Channel among the Top 50 Green Companies for four years running.


52 / 53Our servicesCorporate Responsibility

Clear Channel InternationalT +44 (0) 20 7478 2200 E [email protected]

CCI Executive Committee: William EccleshareCEO, Clear Channel Outdoor Holdings, [email protected]

Jonathan BevanManaging Director and Chief Operating Officer, Clear Channel [email protected]

Philippe BaudillonCEO, Clear Channel [email protected]

Matthew DeardenRegional President, Clear Channel UK & Ireland CEO, Clear Channel [email protected]

Dirk EllerChief Financial Officer, Clear Channel [email protected]

Rickard HedlundRegional President, Europe, Clear Channel [email protected]

Faran JohnsonGroup HR Director, Clear Channel [email protected]

Aris De JuanCEO, Clear Channel Latin [email protected]

Pru ParkinsonSales & Marketing Director, Clear Channel [email protected]

Mark ThewlisRegional President, Asia Pacific, Clear Channel [email protected]

Directory.

Asia/Pacific

AustraliaT 612 8425 7200 E [email protected]

ChinaT 852 2960 1229 E [email protected]

Hong KongT 852 2235 3900 E [email protected] buspak.com.hk

SingaporeT 65 6415 4800E [email protected] clearchannel.com.sg

New ZealandT 64 9 377 5595 E [email protected]

Europe

AustriaT 49 40 36 97 360E [email protected] defi-group.com

BelgiumT 32 2 641 73 00 E [email protected] clearchannel.be

Czech RepublicT 420 296 348 307 E [email protected] defi-group.com

DenmarkT 45 36 44 02 44E [email protected] clearchannel.dk


DubaiT 971 4 319 92 18 E [email protected]

EstoniaT 372 669 18 70E [email protected] clearchannel.ee

FinlandT 358 207 312 000E [email protected] clearchannel.fi

FranceT 33 1 41 86 86 86 E [email protected]

GermanyT 49 40 36 97 360 E [email protected] defi-group.com

HungaryT 36 1 489 52 40 E [email protected] defi-group.com

IrelandT 353 1 478 4500E [email protected] clearchannel.ie

ItalyT 39 02 802 791 E [email protected]

LatviaT 371 6722 1777E [email protected] clearchannel.lv

LithuaniaT 370 523 120 60 E [email protected] clearchannel.lt

NetherlandsT 071 515 7343E [email protected] clearchannel.nl

NorwayT 47 22 02 34 00E [email protected] clearchannel.no

PolandT 48 22 825 36 06 E [email protected] clearchannel.com.pl

PortugalT 351 21 351 40 10 E [email protected] defi-group.com

RomaniaT 40 21 318 42 12E [email protected] clearchanneloutdoor.ro

Russia – MoscowT 7 495 980 51 10E [email protected] clearchannel.ru

Russia – St PetersburgT 7 812 571 66 91E [email protected] clearchannel.ru

SpainT 917 883 700E [email protected] clearchannel.es

SwedenT 08 522 400 00E [email protected] clearchannel.se

SwitzerlandT 41 58 455 55 00 E [email protected] clearchannel.ch

TurkeyT 90 212 305 10 00E [email protected] clearchannel.com.tr

UKT 44 20 7478 2200 E [email protected] clearchannel.co.uk

Latin America

BrazilT 55 11 21 33 58 00 E [email protected] clearchannel.com.br

ChileT 56 2 430 58 00E [email protected]

MexicoT 52 81 03 92E [email protected]

PeruT 001 3133366E [email protected]

Other sitesclearchanneloutdoor.comclearchannel.comdefi-group.com

54 / 55DirectoryClear Channel International

Clear Channel InternationalT +44 (0) 20 7478 2200 E [email protected]

Where brands meet people*

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