- 1. When to Know When It's Time to Go Digital Robert E. Johnson,
Ph.D. 2009 CUPRAP Fall West Workshop October 12, 2009 Pittsburgh,
PA
2. Dartmouth College, February 9, 2009
- Communications will increasingly move from print to electronic
media.
3. 1981 prediction for 2006
- Most of what we read will be transmitted into our homes and
offices electronically.
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- Barry Bingham Jr., Publisher, Louisville Courier-Journal, at
his alumni reunion in 1981
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- Reported by Emily Bingham, his daughter, in Newsweek column,
Digital Dad vs. the Dinosaurs,
athttp://www.newsweek.com/id/191406
4. And in 2009 in Michigan 5. 1. Technology is enabling new
communication styles and information sources
- Weak boundaries between formal and informal information
sources
- No control of the stories that people tell
6. The future of smart phones Your website on a small screen? 7.
Mobile version of your website 2010? Azusa Pacific
Universityhttp://www.apu.edu/m/
8. Your publications on e-readers
http://en.wikipedia.org/wiki/E-book_device#Specialized_devices 9.
Limitations to adoption http://www.coolreaders.com/readers.asp
- Price point is a barrier that will fall.
- Lack of color is a major limitation that will end.
- WiFi will allow links to websites from the readers.
- Music will enhance the experience.
10. 2. How strong is the wind blowing?
11. What are high school students saying? 2007 Noel Levitz
E-Expectations Class of 2007 Prefer web for information 57% Prefer
print for information 43% 12. Parents 80% say The E-Expectations of
the Parents of College-Bound Students Noel-Levitz I prefer to go to
the Web site for information, but if it is a schoolI really like ,
Im willing to call them or read brochures to get answers to my
questions. 13. Student recruitment, 2007 to 2009
- Electronic publication budget increase
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- Karine Joly,www.higheredexperts.com
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- 38% private sector 4-year
14. Electronic only in 2009 http://www.higheredexperts.com
- Academic program brochure 8%
- Admissions/search brochure 3%
15. Moving toward an electronic state
http://www.higheredexperts.com
- Academic program brochure 37%
- Admissions/search brochure 31%
16. 3.Social media compels reality marketing messages
- Less impact for publications from
17. Lake Wobegon communication
- All the women are strong, all the men are good-looking, and all
the children are above average.
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- With thanks to Mary Claire Bauer, Hudson Valley CC
18. Students tell faculty stories University of Pittsburgh 19.
The good and the ugly on YouTube University at Albany 20. Facebook
People will talk SUNY New Paltz 21. 4. Todays communication
environment
- More prefer prefer online communication
- But writing right for the web is a challenge
- 5 seconds to connect on each page
22. A strong brand statement http://www.uconn.edu/ 23. Easy to
scan for brand message http://www.smith.edu/about_howsmithfeels.php
24. Carewords to engage visitors
http://www.kenan-flagler.unc.edu/programs/emba/index.cfm 25.
Establish credibility with frank talk
http://www.muhlenberg.edu/admissions/aid.html 26. 5. Print to
online
27. Offer a viewbook in online format
http://www.risd.edu/undergraduate/Default.aspx 28. For alumni,
friends, parents
http://www.alumnae.mtholyoke.edu/blogs/blog/mount-holyoke-alumnae-quarterly
29. Try to avoid this
http://issuu.com/umson/docs/university_of_maryland_nursing 30. In
favor of this http://magazine.jhu.edu/ 31. Email student
recruitment 32. Email estate planning 33. To stay up-to-date 34.
Research on what people do http://www.pewinternet.org/ 35.
Shameless self-promotion http://www.bobjohnsonconsulting.com/ 36.
Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting,
LLC248.766.6425[email_address] http://twitter.com/HighEdMarketing
Customer Carewords Research for Engaging
Websites:http://www.bobjohnsonconsulting.com/customercarewords.html