When social media goes ‘into the unknown’: Dos and don’ts for savvy PR crisis response Presented by: Aileen Izquierdo Heather Bermudez Florida International University
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When social media goes ‘into the unknown’: Dos and don’ts for savvy PR crisis response
Presented by: Aileen Izquierdo
Heather Bermudez
Florida International University
@FIU_SCJ │ #FIUGSC
Ragan Social Media Conference 2020
1.TRUTH2.TRANSPARENCY3.TIMELINESS
1. Plan on a “sunny” day2. Discuss vulnerabilities with
constituents3. Redundancies
@FIU_SCJ │ #FIUGSC
Getting ahead of the narrative online and beyond
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Ragan Social Media Conference 2020
Thank you.Connect with us online:
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@FIU_SCJ │ #FIUGSC
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