10 Tips for Success: When Meeting Planner Isn’t Your Job Title Scott Lash Certified Experience Economy Expert Partner and Marketing Dir. Strategic Horizons LLP Terri Roberts Training for empowerMINT.com DMAI Charlie Spiegel Director of Sales Monterey County CVB
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When meeting planning isn't your job title 10 tips for success 8.23.12 webinar
Few tasks are as daunting to the marketing VP, executive assistant, or director of sales as being assigned responsibility for your organization’s next meeting, no matter how big or small. Unlike most large associations or corporations that employ professional meeting planners -- often with an entire staff in tow -- smaller associations and many corporations tap their department heads and supporting professionals to produce the next board meeting, product launch, or annual conference. For the novice or infrequent meeting planner, the key to a successful meeting lies in first doing your internal homework, then partnering with a CVB sales professional -- the local destination expert -- to work toward accomplishing your organization’s meeting goals and objectives. We will provide you with solid tips to create an applause-worthy event. During this webinar you will learn:
• How to get gather all the internal information you will need before you begin to reach out externally to plan your meeting • A host of on-line industry approved resources to aid your planning • How to enlist the Convention and Visitors Bureau as your advocate in any destination for any size meeting
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10 Tips for Success:When Meeting Planner Isn’t Your Job Title
Scott LashCertified Experience
Economy ExpertPartner and Marketing Dir.
Strategic Horizons LLP
Terri RobertsTraining for empowerMINT.com
DMAI
Charlie SpiegelDirector of Sales
Monterey County CVB
Planning this Meeting…Who’s Job Is It Anyway???
Gathering the internal information you’ll need before reaching out
Industry approved resources to aid your planning
Enlisting the CVB as your advocate in any destination
Getting Your Act Together
Understanding Internal Expectations
The 5 W’s
•Why-the reason for the meeting
The 5 W’s
•Why-the reason for the meeting
•What-type of event
The 5 W’s
•Why-the reason for the meeting
•What-type of event
•Where-destination, hotels or venues
The 5 W’s
•Why-the reason for the meeting
•What-type of event
•Where-destination, hotels or venues
•When-dates
The 5 W’s
•Why-the reason for the meeting
•What-type of event
•Where-destination, hotels or venues
•When-dates
•Who-attendees
A Little Coaching Never Hurts
Online Resources to Support Your Planning Efforts
Where the Pros Go
• Convention Industry Council (CIC) http://www.conventionindustry.org/index.aspx
• Meeting Professionals International (MPI) http://www.mpiweb.org/Home
• American Society of Association Executives (ASAE) http://www.asaecenter.org/
• Professional Convention Management Association (PCMA) http://www2.pcma.org/