Welcome to Memphis Friday, September 17, 2010
May 10, 2015
Welcome to Memphis
Friday, September 17, 2010
NOW
When is aWebsite Not
Enough?
Blogging 101
Friday, September 17, 2010
Why Isn’t a Website Enough?
Friday, September 17, 2010
Much of the world has upgraded to Web 2.0.
Why Isn’t a Website Enough?
Friday, September 17, 2010
Much of the world has upgraded to Web 2.0.
Why Isn’t a Website Enough?
What does that mean?
Friday, September 17, 2010
It’s not about you anymore.It’s about your readers. Your potential clients.
Web 2.0 means ...
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• 55% more Web traffic1
• 97% more inbound links2
• 434% more pages indexed2
Businesses With Blogs Get:
1 Mashable.com 2 Hubspot.com
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• 133,000,000 blogs
• 100,000 posts/hour
• 2800 links/minute
How Many Blogs?
Technorati.com
Friday, September 17, 2010
• 133,000,000 blogs
• 100,000 posts/hour
• 2800 links/minute
How Many Blogs?
Technorati.com
• 4 out of 10 people read blogs
• 8 out of 10 know what they are
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• Website: You control the message
Blog vs. Website
• Website: Static information
• Website: Offer content and wait
Friday, September 17, 2010
• Website: You control the message
Blog vs. Website
• Website: Static information
• Website: Offer content and wait
• Blog: You control the some of the message
• Blog: Dynamic information
• Blog: User-generated content
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Your Website
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Your Website
Your Blog
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The Blog: Leverage the Power of Web 2.0
Friday, September 17, 2010
The Blog: Leverage the Power of Web 2.0
• How to make sense of blogs & blogging
• What to do to get ready
• How to get started
• How to engage your readers
• How to measure your success
• Caveats and pitfallsFriday, September 17, 2010
Untangle: How to Make Sense of Blogs & Blogging
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• Anatomy of a blog
• Static vs. dynamic content
• RSS feeds
Blog Basics
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Anatomy of a Blog
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Post: Dynamic Content
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Page: Static Content
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Your computer
RSS
Google Reader
Friday, September 17, 2010
Your computer
RSS
Google Reader
Friday, September 17, 2010
Your computer
RSS
Google Reader
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Plug In: Get Ready
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Get Ready
Set Goals
Prepare
Evaluate Your Message
Assess Your Audience
Know Your ResourcesFriday, September 17, 2010
• Sell products or services?
• Drive website traffic
• Get feedback on products or services
• Speaking/book deal
• Provide resources
Set Goals
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Prepare
• Read other blogs
• Organize content
• Write static content
• Assemble team
• Platform and hosting
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Evaluate Your Message
• Controversial?
• Tone
• Look/layout
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Assess Your Audience
• Interests
• Educational level
• Solutions to problems
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Know Your Resources
• Geek level
• Available time
• Writing ability
• Passion for blogging and product
• Budget
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Get Ready
Set Goals
Prepare
Evaluate Your Message
Assess Your Audience
Know Your ResourcesFriday, September 17, 2010
Flip the Switch: Start Blogging
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Content Strategies• Keywords
• Layout
• Types of posts
• Editorial calendar
• Regular fresh content
• Tags
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Use Keywords to Brainstorm
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text here
Long-Tail Keywords
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Magazine-Style Layout
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Three-Column with Two Sidebars
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Types of Posts
• Aggregate from different sources
• Video
• Conference liveblogging
• Commentary on another post
• Opinion
• Lists
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Editorial Calendar
VideoList
Poll
Post
Commentary
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Regular Fresh Content
• Google juice
• Keeps readers coming back
• Incorporate keywords
• Incoming links
• Establishes thought leadership
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Use Tags
• Use relevant tags
• 5 - 10 is optimal
• Don’t duplicate title & subhead
• Think like reader
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Connect: Engage Your Readers
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Comments and Commenting
Yes!No!
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• Always reply to comments
• Moderate comments
• Establish and publish comment policy
• Don’t delete comments
• Prepare for negative feedback
Comment Guidelines
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Measure: Document Your Success
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Controversy?
Is This Thing On?
• Pageviews
• RSS subscriptions
• Alexa rank/Technorati authority
• Inbound links/social shares
• Comments
• Conversions
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Don’t Be This Guy: Caveats and Pitfalls
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Friends
Caveats
• Be realistic
• Don’t level jump
• Be present; don’t autopost
• Be authentic
• Monitor
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Photo Credit: Julian Mason http://www.flickr.com/photos/meandmyshadow/4552218630/
Don’t Get Discouraged
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• Dynamic, keyword-rich content
• Post regularly
• Engage with readers & other bloggers
• Be authentic
• Monitor
Sum it Up
Friday, September 17, 2010