Dec 23, 2014
“We wheelie love bikes”“We wheelie love bikes”
OUR MISSION
• Wheelie WonkaZ is a bicycle manufacturer committed to making FUN affordable for everyone.
• We are committed to not only the sport of cycling, but the JOY that a long bike ride can bring.
• We spark healthy living and family bonds in our community by having the most affordable prices, and ensuring top-notch customer satisfaction.
• We make certain that everyone who buys one of our cycles also receives a basic safety guide. Above all else we here at Wheelie WonkaZ believe in good, clean, active fun.
Wheelie WonkaZ’s Wheelie WonkaZ’s GOALSGOALS
• Provide the average consumer with an affordable quality bicycle
• Control the majority of the mountain bike market
• Launch a youth bike to broaden our market share
• Maximize income by holding a low retail price and high capacity units
• Lower unit prices by a small percentage every year to hold low income households in our target market
• Become a house hold name by heavily investing in advertising
Strengths and WeaknessesLooking toward the future
• Extremely strong advertising campaign
• Leader in market share• Low priced bikes prove
to be extremely competitive and manage to sell to most of the consumer segment
• No abundant source of capital
• Market share has reached a plateau
• Must spare resources to grow funds
• Serious cyclists willing to spend more per unit are not in target market
• Current models are not fully established
• Experienced some employee turnover
Strengths Weaknesses
Profit Margin
-0.1
-0.05
0
0.05
0.1
0.15
0.2
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Year
Percentage
• Wheelie WonkaZ experienced a net profit for 7 of our 8 years in business being fortunate enough to maximize our profit at 14% in the year 2011
• We saw steep peaks in 2012 and 2014 due to increased development and capacity expenditure with the introduction of new models
Capacity
Unit Sales on All of our Bikes
Unit Sales Amongst Kids Bikes
Sales Revenue
Shareholder Value
Debt to Asset Ratio
Specifics for Adv1
•Adv1 sales increased every year peaking in 2011 before the company decided to phase out the aging bicycle, effectively selling off remaining inventory and discontinuing the product in 2014
Adv 1 Unit Sales
0
5000
10000
15000
20000
25000
30000
35000
2006 2008 2010 2012 2014 2016Year
Units Sold
Advertising on Adv 1
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2006 2008 2010 2012 2014 2016Year
Funds Spent ($)
Advertising
Commercials
Sides of Buses
Merchandizing
Phillies Games
Bus Advertisement
Wheelie WonkaZ Apparel Line
• Available in all major sports stores
In Retrospect
• Instead of cutting costs in advertising, we should have stuck with our original plan in keeping funding high
• Issued a few bonds to offset the need for cutting expenses to maximize profit
• Found a more efficient way to manage our high demand for bikes other than purchasing high priced capacity
In Retrospect…
• Waited another year to raise capital before introducing another bike
• Noticed our brand awareness and sales slowing drastically due to cuts in advertising
Future Plans
• Wait to let assets grow for a longer period of time before making a change in the product line
• Work to make our output and capacity less costly and more efficient
• Increase advertising expenditure• Issue bonds• Decrease PR and work to make all expenses
more efficient
Thank you for remaining loyal shareholders of Wheelie
WonkaZ Bikes!