© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL WHATSAPP MARKETING: BIG OPPORTUNITY FOR BUSINESSES Hashtag: #WhatsAppMarketing
Jul 02, 2015
© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
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WHATSAPP MARKETING: BIG OPPORTUNITY FOR BUSINESSES
Hashtag: #WhatsAppMarketing
© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
THE RISE OF WHATSAPP &
INSTANT MOBILE
MESSAGING
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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
WhatsApp Statistics
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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
Global Mobile Messaging Apps
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Growth of Instant Mobile Messaging
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Use of Twitter is Decreasing
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Growth of WhatsApp
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Why WhatsApp Became Successful?
• Easy and simple to use
• Replaces missed phone call
• Replaces SMS
• Soon will replace phone calls
• Works with all mobile platforms
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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
Benefits of Using WhatsApp for
Business
• Speed
• Opening ratio
• Frequency of use
• Quality of communication
• Preferred channel by consumers
• Allows you to send voice and video
messages
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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
Growth of WhatsApp
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WhatsApp in Society
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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
Growth of WhatsApp
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WhatsApp in Society
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WhatsApp and Wearable Computing
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WHATSAPP MARKETING
SUCCESS STORIES
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WhatsApp as a Marketing Platform
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Toyota’s Campaign
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Hellman’s Campaign
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CREATIVE WAYS OF USING
WHATSAPP FOR BUSINESS
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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
How Small Businesses Use WhatsApp
• Opening a line of communication using
• Create content customers can share
on WhatsApp
• Strategic Use of WhatsApp groups
• Using broadcast list
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Online Publications Use WhatsApp
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Get Wordpress PlugIn “Mobile
ShareBar”
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WHATSAPP’S COMPETITORS
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Global Mobile Messaging Apps
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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
WeChat & Telegram & Line
• WeChat is the biggest competitor
• Telegram offers interesting options for
B2B communication
• Line and Viber are also growing
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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
WeChat & Brands
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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
About the Presenter
Renowned speaker and trainer for corporates, business
schools and universities on how to maximize exposure on
YouTube, Facebook, and how to implement Social Media
marketing strategies.
Has helped hundreds of small and medium sized companies
and entrepreneurs in over 30 countries to promote their
businesses online through social media and video marketing.
Has helped more than 200 people in over 10 countries
become successful Video Marketing and Social Media
managers.
Author of the bestselling books “101 Video Marketing Tips
and Strategies for Small Businesses” and "Smart Social
Media – Your Guide To Becoming A Highly Paid Social”
Lasse RouhiainenAuthor, Speaker &
Trainer
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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
Connect with Lasse:
Twitter @Lasseweb20
LinkedIn.com/in/lasserouhiainen
Facebook.com/LasseRouhiainen
http://www.lasserouhiainen.com/
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Connect with Regalix:
Twitter @Regalix
LinkedIn.com/in/Regalix
Facebook.com/Regalix