What's your plan? Implementing a legacy donor program (#HAISlegacy)

What’s your plan? Implementing a legacy donor program

Lisa M. Chmiola, CFRE HAIS – June 11, 2015 @houdatlisa #HAISlegacy

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Donor Base

Board Support

Strategic Plan

Gift Acceptance Policy

Staffing

Communication Plan

History

Patience

CheerCheer SilenceSilenceLoseLoseWinWin BooBoo

Prospecting• Existing legacy donors

– Why did they give?– Who else do they know?

• Loyal donors/Volunteer leadership– Why do they give? – Have they thought about continuing this beyond their

lifetime?

• Younger donors– Retirement/insurance beneficiaries– “They haven’t asked (me).”

• YOU!

Documentation

• When possible, document donor gifts– Confirms their wishes– Gives permission to be listed

• What to include– Contact information– Gift type & current value– Gift designation – Option for anonymity

Documentation

• Additional file materials can include– Copies of will/trust, beneficiary designations,

insurance policies– Endowment agreements– Correspondence with donor(s)

• Storage– Fireproof– Electronic (back up!)– Access

Objections

“But I plan to leave funds to my family.”

“I don’t have a large amount of assets.”

“I don’t want the publicity.”

Communications Plan

• How?

• Inquiry response plan?

• Process for realized gifts?

Stewardship

• Visits• Communication

– Mailings– Emails– Social Media

• Events• Volunteer Engagement

How else are you stewarding donors?

Discussion

• What is the biggest challenge you face when it comes to planned giving?

• What is the first step you are going to take in your organization to move your program forward?

Additional Resources

• Professional Associations/Conferences– Association of Fundraising Professionals– Planned Giving Council of Houston– Partnership for Philanthropic Planning

• PG Marketing Vendors (webinars & workshops)

• Dr. Russell James’ research– Book: Visual Planned Giving

• Networking with colleagues

Questions?

[email protected]

(713) 219-5466

@houdatlisa (www.twitter.com/houdatlisa)