What's Working in Social Media: 2015 and Beyond

Social Media

What’s Working ?

AS TOLD BY:

Adam FoxDirector of Strategic Engagement

Austin MontoyaSocial Media and Online Coordinator

Who you are matters!Policy Advocacy (i.e. wonky) Consumer Voice

Membership based

Responsive & fast paced

It defines social media strategy.

Your structure matters!

Most Orgs = Mission capacity + communications capacity

CCHI = Policy capacity + Communications capacity

Structure your funding for Social Media!!

Big trends a la CCHI

Media & Social Media

+ 1hr =

EmotionVisuals

MicrositesCohealth.co/dontdenyus

CoveredU.org

http://www.cohealthinitiative.org/full-exposure

Lessons:

Audience and goals define strategy and structure. Be Nimble: We adjust constantly Leverage connection btw media and social media Ask forgiveness, not permission (mostly)Good content wins Allow creative time and space Actually talking to people works miracles (and is kind of the point, right?) Brave Leadership is a MUST Take risks, experiment and evolve!!

How CCHI uses social media daily

MembersMediaAdvocatesLive-tweetingTweet ChatsElected OfficialsNews SourceDirecting conversationAdvertising Campaign Driven

Live Tweeting & Twitter Chats

Facebook: Pay to Play

The problem: Users and organizations creating great content (blogs, reports, videos) but no one is seeing it. According to Facebook, pages reach only about 16% of fans organically.

The solution: Invest in your social media. A boosted post will hit a lot more of your followers along with their friends.With a budget, you can test what works and what doesn’t work on Facebook.

How CCHI Pays to Play

Open Enrollment messaging – Report: lessons for OE3

How CCHI Pays to Play

Events, Microsites, Story Asks, Likes

How CCHI Pays to Play

Small Campaigns – no matter how obscure!

Takeaways: Pay to Play

It’s worth investing money in socialExperiment with Facebook adsContinue creating amazing, authentic contentExperiment with other social-media platforms

Be intentional Be directOriginal, creative contentTake photos!Engage your audienceDon’t ask too muchExperimentAdvertiseMake yourself accessible

What’s Working for CCHI