What's the Magic in LinkedIn?

Efrat Fenigson Director of Marketing Comm.

@efenigson

It’s a Kind of Magic…

Hats

staff

subscribers

years of experience

clients countries

technology partners

• Recipe, DNA

• The magic

• Tips

• Tricks

• Examples

Sneak peek

10

In 2015 for VO: costs 78% less, twice more leads

Content marketing generates 3 times more leads than

traditional outbound marketing, but costs 62% less. (Demand Metric)

Inbound Marketing = Content + Context

What’s LinkedIn?

1. Social

2. Self branding tool

3. Career booster

4. Content machine

5. Distribution channel

6. Lead generator

http://www.demandwave.com/

http://www.demandwave.com/

http://www.demandwave.com/

http://www.demandwave.com/

Wibbitz: 67% of LinkedIn users considered themselves “news junkies”,

more than any other social media group.

http://www.demandwave.com/

Creating magic

10-25 new contacts a week. Create bonds, echo each other

Your profile

Your content

Your viewers

Learn, connect

Your connections

60%+ of leads I ask to connect, do so after downloading content.

If they’re interesting - follow up. Otherwise, “just” nurture.

Your posts

Your customers

• Post 1-3 times a day, every day

• Blogs, case studies, white papers, curated content, photos

• Echo with your personal profile and your team's profiles

Sponsored posts

1.9% CTR

Sponsored posts – A/B testing

Your blog

• Past 3 months: 50% of Blog social traffic - LI

• In 2015: 11% of all leads - LinkedIn

Your blog

3660 followers

3-10% views

Your outbound

Inmails for events /

meetings –

country dependent

Your inbound

Your groups

Your group

Groups - successes

Curated

82 clicks, 29 replies

Owned content

123 clicks

My reach

3 months, 478 messages

Their clicks

3 months, 478 messages

1546 clicks, 576 interactions

My conversion

3 months, 478 messages

1546 clicks, 576 interactions

3000 visits (inc. referals), 45 leads

1.5% conversion, (+10 direct leads – 1.9%)

www.tvaas.com

Wrapping up

• Have a killer profile

• Build your community, slowly, gradually, continuously

• Share valuable stuff

• Share others’ stuff

• Keep it simple, at eye level

• Don’t hesitate to approach

• Boost your content to the right targets

Make magic!

Efrat Fenigson @efenigson

Thx