What’s Next… In Media @AndrewGirdwood
What's next in media 2012
May 08, 2015
This is my "What's Next... in Media" presentation for Ad:Tech London 2012.
It tells the story of fragmenting content and digital services against the backdrop of the audience and the need for relationship building.
It tells the story of fragmenting content and digital services against the backdrop of the audience and the need for relationship building.
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Transcript
What’s Next… In Media
@AndrewGirdwood
Will the giants have to merge?
ContentUP
CPMDOWN
Audience Targeting
SEO
PPC
Display
Social
AffiliateCRM
FRAGMENTATION
CONSTANT
Scale?
(1) Pay Them
CPMDOWN
CPASTATIC
MoneyChangesTheRules
Facebook Games
(2) Earn Them
Loyalty
BuildingCommunities
What’s Next…
Relationships
ContentUP
RelationshipsUP
ContentUP
ContentUP
ContentUP
ContentUP
Creditshttp://www.flickr.com/photos/havovubu/3728604649/http://www.flickr.com/photos/28385889@N07/3058090229/http://www.flickr.com/photos/acediscovery/4695799532/http://www.flickr.com/photos/redroom/2355264203/http://www.flickr.com/photos/naturegeak/6644690863/http://www.flickr.com/photos/ajft/5682093971/http://www.flickr.com/photos/jackdorsey/248521856/http://www.flickr.com/photos/thethingsitdoes/7946769110/http://www.flickr.com/photos/almondbutterscotch/7946710584/http://sakimichan.deviantart.com/art/Battle-of-Giants-284051957
@AndrewGirdwoodwww.lbi.com
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