Pulse Breakfast Series 2010 What’s In Store for 2010 Prepared By Pulse Group PLC (Symbol: PGRP)
Dec 03, 2014
Pulse Breakfast Series 2010
What’s In Store for
2010Prepared
By Pulse Group PLC(Symbol: PGRP)
The Survey
Methodology
ObjectiveThe survey aims to study consumers behaviors and opinions towards the current economic outlook in Malaysia.
How did we achieve this?N=1,000 national representative random respondents were selected from Planet Pulse in this 10-minute survey.
When did we achieve this?Throughout December 2009
Facts and Stats
Asia Economic Weather Map
Base = n1000 National Rep Malaysia
5% GDP
Key Findings from the 2009 Asia-Pacific Wealth Report
Asia Pacific’s population of high net worth individuals (HNWIs) fell 14.2% to 2.4 million in 2008 amid a global economic downturn and market volatility. The combined wealth of the region’s HNWIs dropped 22.3% to US$7.4 trillion.
Asia-Pacific Wealth Report 2009
Asia-Pacific Wealth Report 2009The combined wealth of Asia
Pacific’s HNWIs is estimated to grow at an annual rate of 8.8% until 2018, faster than the global average of 7.1%, with China and India likely to lead HNWI growth in Asia Pacific, underpinned by robust domestic consumption and a growing number of affluent individuals.
Japan and China continue to host a large percentage of the Asia Pacific HNWI population and its wealth. Last year, the two markets were home to 71.9% of the region’s HNWIs and 65.8% of total wealth, up from 68.8% and 62.4% respectively in the previous year.
Asian Wealth Segments Behaviours
There are distinctive differences in the behaviours and investment styles of HNWI in Asia.
The Ultra-HNWI mainly invest for wealth preservation as opposed to the emerging-HNWI who invest for accumulation.
The emerging-HNWI are also knowledgeable in terms of investment while the Ultras are more sophisticated, which also explains why both segments manage their own investments actively
State of Economy 2010
Base = n1000 National Rep Malaysia
Do you believe that the global economy in 2010 will strengthen?
A majority of 80% believe that the global economy will strengthen in
2010
State of Economy 2010
Base = n1000 National Rep Malaysia
In your opinion, how long do you think it will take for the economy to get back to some form of stability?
Although mostly think that the global economy will strengthen, 69% thought that it
would take at least 12 months or more to reach some form of stability
Base = n1000 National Rep Malaysia
In your opinion, which of the following regions would bounce back fastest from the economic slump?
Please rank from 1-8.
Rank Region1 Asia-Pacific
2Southeast Asia
3 North Asia4 Europe
5North America
6 Middle East
7South America
8 Africa
Rank Country1 China2 Japan3 UK4 US5 Germany6 Russia7 UAE
In your opinion, which of the following countries would bounce back fastest from the economic slump?
Please rank from 1-7.
State of Economy 2010
The Asian region and countries are expected to recover more quickly than the other parts of the world
Job losses31%
Oil price volatility
29%Big bank bailouts
20% Poor consumer sentiment
14%War in Middle East6%
In your opinion, what may be the major obstacle towards the recovery of the global economy?
Global Economy Recovery Obstacles
Job losses and oil price volatility are highly ranked as the major obstacles towards economy
recovery
1 -- US economic recovery
2 -- Iraq/ Afghanistan withdrawal
3 -- US healthcare
4 -- Nuclear-free Treaty
5 -- United Nations Climate Change Conference (COP 15 Copenhagen)
What do you foresee as Obama's biggest challenge in 2010? Please rank from 1-5.
Obama’s Challenges
Although the US economy is ranked
as the biggest challenge for
Obama, it may now be national security in light of the recent
bomb attempts
42% 30% 25% 3%
Government / Industr
y Regulat
ion
Corporate
Responsibility
Consumer
Demand
Don’t Know
What will keep the ‘Green’ Policy a priority in the face of vital economic recovery in 2010?
Green Policy Factors
As the economic recovery is taking a more significant position, it is the
government and industry regulation that would keep the ‘Green’ Policy a priority
Base = n1000 National Rep Malaysia
What will be the defining factor in South Africa hosting a successful World Cup?
World Cup Success Factors
Safety and security is without doubt a main concern, especially after the recent gun-shooting incident befalling the Togo
national football team
Base = n1000 National Rep Malaysia
What do you think will drive the investment and adoption of alternative energy in 2010?
Alternative Energy Drivers
Base = n1000 National Rep Malaysia
Will you pay to access news on the Internet which is now free?
Paid-for Internet news?
The plan for charging online news announced by Rupert Murdoch, chief executive of News Corp, will not go
down well with the majority as there is sufficient free quality content
Clearly Worse Slightly Worse
UnchangedSlightly BetterClearly Better
5%13% 16%
61%
6%
What is the general economic outlook situation in the next twelve months for Malaysia?
Economic Outlook - Malaysia
A whopping 61% Malaysians believe that the general economic situation is slightly better in the next 12 months, in anticipation of the 10th
Malaysia Plan
Base = n1000 National Rep Malaysia
If the Malaysian government’s plan to implement the GST in mid-2011 materialise, how much would it affect your purchase intention?
GST Effect on Purchase Intention
The GST implementation would quite much affect the purchase decision of 69% of respondents
Base = n1000 National Rep Malaysia
A recent proposal was made by the Malaysian Government to impose tax on credit and charge cards starting January 2010. A service tax of RM50 will be charged for each main credit and charge card, and RM25 on supplementary cards. How would this decision affect your credit card usage, if implemented?
Credit Card Service Tax Effect
Service tax on credit and charge cards would result in the majority
cutting down on the number of cards owned
Base = n1000 National Rep Malaysia
What do you think of the current crime rate in Malaysia?
Malaysia Crime Rate
Unsurprisingly, a majority of 77% respondents thought
that the current crime rates in Malaysia has increased
Base = n1000 National Rep Malaysia
How well off do you expect your family’s finances will be this year compared to last year?
Family Finances Outlook
A third expect their family finances to be slightly better or pretty much the same this year
compared to the last
Base = n1000 National Rep Malaysia
What products do you plan to purchase / obtain in 2010?
Products Purchase Intention
Leisure travel / holiday packages
Home electronics / appliances
Desktops / Notebooks
Mobile phone handsets Insurance
Luxury watches
Credit Card
Luxury handbags
Designer Fragrances
Home furnishing / décor
Automobile
Base = n1000 National Rep Malaysia
Do you plan to spend more or less on…?
Product Purchase Frequency
Around 90% would spend less on alcoholic beverages and
credit card which could both be due to the GST and service
taxes plans.
Base = n1000 National Rep Malaysia
Based on the current economic situation, how loyal are you to your favourite brands in the following categories? On a scale of 1-5, 1 being ‘Not loyal at all’ and 5 being ‘Very loyal’.
Brand Loyalty
Overall loyalty has decreased compared to 6 months ago
Base = n1000 National Rep Malaysia
Based on the current economic situation, how loyal are you to your favourite brands in the following categories? On a scale of 1-5, 1 being ‘Not loyal at all’ and 5 being ‘Very loyal’.
Brand Loyalty
Alcohol beverages continues to have least loyalty which also includes
baby/kids products. Financial products such as personal loan and credit cards are shaky as well due to overwhelming
offers
Base = n1000 National Rep Malaysia
Out of 100%, what is the proportion of your monthly personal income that you allocate on the following?
OthersOthers
Personal Income Allocation
Savings
Car Loan
Home Loan
Shares
InvestmentsInsurance
Base = n1000 National Rep Malaysia
Do you plan to buy a smartphone in the next 12 months? If yes, which of the following would you prefer?
Smartphone Purchase Intention
Of the 43% who plan to buy a smartphone in the coming 12 months,
half of them prefer the iPhone than Blackberry and others
Base = n1000 National Rep Malaysia
How often do you use the Internet?
Internet Usage Frequency & Time SpentHow much time do you spend on the Internet in a
week?
Internet usage for most respondents are on a daily basis with a majority spending more than 50 hours per
week
36%SMS
26%
Voice
11%
Internet browser
9%
Camera
7%
Music player
5%
Games
3%
3G
3%
MMS
SMS has the highest share of usage, which is 10% more
than voice calls
Mobile Phone Application Share
Base = n1000 National Rep Malaysia
Which of the following social media applications are you using or are a member of?
Social Media Participation
A majority of respondents are a
member of Facebook, while 18% use the
Youtube. Friendster is at 17% while Twitter is still slowly catching up
27%
18%
17%
8%
6%
6%
5%
5%
2%
1%
Base = n1000 National Rep Malaysia
Finally, what is your resolution for the coming New Year 2010?
New Year Resolution
Save more money (20%)
Increase my fitness levels (15%)
Change my
attitude for the better (14%)
Have better care for the environment
(12%)
Spend more time on my
hobbies (10%)
Start my own
business (8%)
Find a job that I like (7%)
Reduce / kick smoking habit (3%)
Spend more time with family & friends (12%)
New Year resolutions for most people is to
save more money but only a small number
of them would kick the smoking habit despite the price increase in
cigarettes
Previous Breakfast Forums
October
November
December
What’s Next…
Thank You!