Whats app

MADE BYPRAFUL KUMARIxth C

What is WhatsApp?

 • WhatsApp Messenger is a proprietary, cross-platform instant

messaging application for smart phones. • In addition to text messaging, users can send each other images, video and

audio media messages.

• The client software is available for iOS, BlackBerry OS, Android, Symbian, Series 40, and Windows Phone.

• Competing with a number of Asia-based messaging services WhatsApp handles two billion messages per day as of April 2012, growing from one billion in October 2011.

• According to the Financial Times, WhatsApp "has done to SMS on mobile phones what Skype did to international calling on landlines."

WHAT’S THIS APP!!• No International Charges• Founded in 2009 and is based in Santa Clara, California • Cross-platform mobile messaging app• Available for iPhone,BlackBerry,Windows,Android,Nokia• No Hidden Cost• Multimedia• Group Chat in Feb’2011• Say no to PINs and Usernames• No need to Login/Log Out• Offline Messages

Software Specification• Developer(s)   :    WhatsApp Inc.• Stable release:       Android

                               2.8.1504  (July 30, 2012)                               BlackBerry OS                               2.8.1914  (August 12, 2012)                               iOS                               2.8.2  (July 13, 2012)                               Symbian                               2.8.13  (August 16, 2012)                               Windows Phone                               2.8.2.0  (September 10, 2012)

• Development status :      Active• O.S    :    Android,  BlackBerry OS, iOS,  Symbian, Series 40, and Windows Phone• Type  :                     Instant Messaging• License:                  Proprietary• Website  :               whatsapp.com

ORIGIN

• An invention by ‘two guys with an experience of 20 years at Yahoo! Inc.’, American Brian Acton & Ukrainian Jan Koum as per the official website in 2009.

• A dream come true of talking to a friend sitting oceans apart through radio-waves.

TECHNOLOGY• Embodied Technology• Technology Enablers– Compatibility– Interface– Bandwidth– Security

• Programming Language– JavaScript

• Image Formats– JPEG– PNG

Features of WhatsAppSending Places:

allowed you to send your location to your chat partner or to your group chat.

It is useful if you want to share your approximate location on a map.

Group Icon:personalize your group chat by attaching a custom icon

to your group

Group chat:You can exit a group chat that you are in at any timeYou can control group chat alerts and notifications

separately from individual messages.

• Hits 400 million active users-& lashes out viciously at rivals.

• 430 million monthly active users, over 35 million in India.

• Achieved a new record of 27 billion messages in a day.

• Obliterates its own record, processes 54 billion messages on New Year’s Eve.

• Not diversified• Weak distribution

network• To access the account can

only be paid by credit card only

• Only works with a data plan or wifi

• Competition• Product substitution• Similar applications and

free

ACHIEVEMENTS PROBLEMS

• Messaging used to cost rs. 5 earlier.• Then way2sms came in with free sms.• And then whatsapp came up with innovation like:

No login or logout.• All most free.• Supports almost all platforms like windows,

andriod, black berry, apple.• Large number of emoticons.• Automatic connection through contacts.

RESULTS FROM CASE STUDY