What's a Hashtag Anyway? A SmallBiz How-To

How To Use Hashtags in Social Media

A Small Business Digital Media Presentation of Vermont Small Business Marketing Associates

@VSBmarketing | www.VSBMA.com

This is a Hashtag.

#Hashtags were born in Twitter,but they are also used in other

social media platforms.

You can use a hashtag to activate your business keywords for easy search in social media networks.

Keyword Examples:

eventsevent managementweddingswedding planningmeetingsmeeting planners

Keywords as Hashtags:

#events#eventmanagement#weddings#weddingplanning#meetings#meetingplanners

Note that keyword phrases are run together when making hashtags.

Keywords as Hashtags:

#events

#eventmanagement#weddings

#weddingplanning#meetings

#meetingplanners

Use hashtags when you write a post to drive interest in the topic of

your post among network users.

Example Posts:

When you click on a hashtag,

you can view all the recent

posts with that hashtag.

These are results in Twitter.

This is what the results look like

in Facebook when you click on a hashtag.

You can also search by hashtags using the search field in Twitter or Facebook.

Here is what the search fieldlooks like in Twitter.

Since Twitter restricts posts (i.e., tweets) to 140 characters, you may want to be creative

and use hashtags within sentences.

Here is an example:

You can also use hashtags at the end of a statement in Twitter.

Here is an example:

Since post length is not restricted in Facebook, you can place hashtags

wherever you want within a post.

Here is an example:

You can create an all-new hashtag for special events or promotions. Use the new hashtag in

all posts/tweets about that event or promotion.

Here is an example:

Visit VSBMA’s Small Business Digital Marketing How-To Center

at www.VSBMA.com for more social media Tips and Tricks.