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Whatever you do, do something worth sharing. Let’s stop talking and start doing. Start doing stuff that actually makes a difference, the shortcut to #worlddomination.
Last year, I worked at Boondoggle, a remarkable advertising agency in Amsterdam and Leuven. We created stuff worth sharing for Nike, KLM and a bunch of other brands. Because
they paid us to do so, but mostly because we loved it.
Over-the-top-delivery Makes negative conversations
Under-delivery Makes negative conversations
Delivery Gives no reason to talk
Most companies are just full of crap. There’s an advertising overload. There’s a promise overload. Instead of promising stuff, why aren’t they doing stuff?
Pemco stopped doing marketing and spends all their money on customer service. No fake promises anymore, just acts and service. At this moment, 94% of their
‘Wouldn’t it be awesome to turn all advertising space on Times Square into art?’ That’s what Justus Bruns, a Dutch student thought. And instead of leaving it there, he
actually tried to make it happen. He gathered friends, started a website, collected
money, throwed parties … all to make a silly idea come true.
Telenet launched a new product that wasn’t finished: Telenet Yelo, an application to watch tv anywhere. Instead of waiting for the product to be completely finished or selling something that
didn’t work, they asked their customers to help to make the product better.
Il Giglio d’Oro, a pretty simple bed & breakfast in Firenze turned every customer into an advocate. It helped them to become the #1 bed & breakfast in Italy and #8 bed & breakfast in
Isn’t she cute? It helped Antwerp Zoo to capitalize on their unused potential: their animals and employees. It brought them 300.000 extra visitors, a nomination for product of the year and the
best thing … the number one carnival suit of that year.