22/06/2022 www.rba.co.uk 1 East of England Information Services Group Providing Effective Information Services for Generation Y 18 th July 2013, Cambridge Whatever, whenever and wherever you want Karen Blakeman This presentation is licensed under a Creative Commons Attribution 3.0 License http://www.rba.co.uk/ [email protected].uk Twitter: @karenblakeman Slides available http://www.authorstre am.com/karenblakeman / Search fact sheets and articles at http://www.rba.co.uk/
Presentation given at "Providing Effective Information Services for Generation Y" organised by the East of England Information Services Group of CILIP. 18th July 2013, Cambridge Central Library, UK.
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11/04/2023 www.rba.co.uk 1
East of England Information Services Group Providing Effective Information Services for Generation Y
18th July 2013, Cambridge
Whatever, whenever and wherever you wantKaren Blakeman
This presentation is licensed under a Creative Commons Attribution 3.0 License
Google Now: Taking the Search Out of Search - Search Engine Watch http://searchenginewatch.com/article/2273399/Google-Now-Taking-the-Search-Out-of-Search
“mobile search has grown to a quarter (25%) of all search….predict that by the end of 2013, a mobile device will be behind 1 out of every 3 searches.”
Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore] – US datahttp://searchengineland.com/desktop-search-activity-hits-all-time-high-in-march-20-billion-searches-comscore-155649
– Twitter, Wikis and blogging not necessarily second nature
– Lack of communications skills
– Lack of analytical skills & critical thinking
– “Don’t confuse tech savvy, tethering to mobile technology and an intimate relationship with Facebook, with transferable knowledge and skills around social networking and communication”
[Millennials – millennial generation, born between 1980 and 2000,
Context e.g. shared link on Facebook vs. original journal article
Structure of the Internet and how it works
Shortened URLs obscure origins, some curated services and keep articles within their site
“So many students I see are not tuned into types of site, the actual domains”
“It is not just students who don't read URLs & know their significance”
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URL awareness
URL quoted on Twitter, Facebook etc. is http://www.scoop.it/t/taking-a-look-at-moocs/p/4004625447/why-the-mooc-cannot-trump-the-campus-university-world-news
“Real” URL is http://www.universityworldnews.com/article.php?story=20130712103200884
Thanks to IT Training at QUB @ITTrainAtQUB for the example
It is not always obvious how to use the technology!
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Just because I was brought up with books did not mean that I automatically knew how to use the scientific literature for research, identify relevant publications or how to cite references
Whether we use film or digital cameras we still have to learn about composition, aperture, focal length, shutter speed etc to get the best photographs
We all have to learn how to use electronic resources effectively to ensure we see the best results
We all have to learn how to assess the quality of information
Five things you need to know about Google
1. Google personalises your search
Non-personalised search Personalised search
Five things you need to know about Google
2. Google automatically looks for variations on your search terms and sometimes drops terms from your search– To force an exact match and inclusion of a term in a search prefix
it with ‘intext:’
• UK public transport intext:biodiesel
– Use Verbatim – runs your search exactly as you have typed it in
Five things you need to know about Google
3. Google web search does not search everything it has in its database
– two indexes: main, default index and the supplemental index
– supplemental index may contain less popular, unusual, specialist material
– supplemental index comes into play when Google thinks your search has returned too few results
– using Verbatim and advanced search commands seems to trigger a search in the supplemental index
Five things you need to know about Google
4. Google changes its algorithms several hundred times a year
5. We are all Google’s lab rats
– Google constantly tests changes on users in “live
experiments”
– Just Testing: Google Users May See Up To A Dozen