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Page 1: Whatever it Takes
Page 2: Whatever it Takes
Page 3: Whatever it Takes
Page 4: Whatever it Takes
Page 5: Whatever it Takes
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“The forward-thinking manufacturers are wise about investing appropriately on the primary communication to the consumer, which is the package,”… “This is what the consumer must actually select in the store, take home, experience and want to purchase again”…

June 2011 – Canadian Packaging Magazine

Page 7: Whatever it Takes

• Started in 1982

• All aspects of graphic design, marketing and advertising

•  Core business is sales promotion

•  Influencing increased sales of consumer goods

• Areas of expertise

– Grocery

– Pharmaceutical

– Beverage

Page 8: Whatever it Takes

• Purchased in 2000 to satisfy customer demands for pre-packed displays

• 2000 –4000 sq. ft.

• 2002 – 10,000 sq. ft.

• 2008 – added second building

• 2010 – 22,500 sq. ft., fully air-conditioned warehouse and office space

Page 9: Whatever it Takes

• Package design

• Display design

• POS materials

• Product launch

• Contests, clubs and continuity

• Corporate communication design

Page 10: Whatever it Takes

•  Contract packing – Secondary product packaging only

• Over-labelling

• Shrink wrapping

• Bundle wrapping

• Hand assembly/kitting

• Display assembly/fulfillment

•  Labelling, coding and imprinting

Page 11: Whatever it Takes

• Full service agency from concept to store floor

•  "Whatever it Takes" attitude ensures complete customer satisfaction

• Dedicated art directors, copywriter, photographer, presentation specialist, account people and support staff

• Secure VPN network with FTP

• Industry standard software and computers, high resolution in-house printers

• In-depth knowledge of nutritional regulations and packaging specifications

• Fully-versed in all aspects of sales promotion and marketing of consumer goods

Page 12: Whatever it Takes

•  22,500 sq. ft warehouse –air-conditioned, temperature and humidity monitored, security cameras and motion sensors

•  Fully insured

•  Painted epoxy sealed floors

•  Pest control

•  Docket control system

•  39 SOPs

LICENSES •  Health Canada Establishment

License

•  Precursor A License

•  Excise Warehouse License

•  Spirits License

•  GMP Guidelines are followed

•  Secure controlled-access area

Page 13: Whatever it Takes

Country Harvest Bread and Bagels

Hostess Cakes

Dimetapp

Robitussin

Neilson Jersey Milk

Neilson Yogurts

Tree of Life – Ashco Brand

Sippa Straws (Grand Prix Winner NG)

Page 14: Whatever it Takes

Pfizer Consumer Healthcare

Canadian Fishing Company

Reynolds Baking Products

Pataks

Page 15: Whatever it Takes

Weston Bakeries

Johnsonville Brats

Stagg Chili

Pfizer Consumer Healthcare

Page 16: Whatever it Takes

Molson Exel NG Award Best New Product Launch Beverage

Advil Extra Strength

Advil LiquiGels

Advil Liqui Gels Extra Strength

Centrum Advantage

Centrum Cardio

Lipton Iced Tea

Page 17: Whatever it Takes

Pfizer Comfort from the Cold

Weston Bakeries Super Savings Spree

Fun Fruits Kids’ Clubs

Page 18: Whatever it Takes

Pfizer Product Launches

Gumperts Private Label

Ferrero Trade Materials

Reynolds Baking

Page 19: Whatever it Takes

Ferrero Leadership Training Manual and Presentations

Freshness Manual and Presentation

In-store Merchandising

Pfizer Sales Meetings Closing Ceremonies

Trade Shows

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L to R: Yvonne Rutherford – Sales Representative and Senior Person in Charge, Jeannette Anderson – Controller, Teresa Smith – Senior Art Director, Angela Brewitt – Repack Canada GM, Jennifer Stephen – Key Account Representative, Carol Levy – President and Creative Director, Eira Braun Labossiere – Key Account Representative

Page 21: Whatever it Takes

Christine Forsyth Senior Copywriter and Corporate Communication Specialist

Holly Brown Art Director – Web Design

Kate Stephen Sales Coordinator/Inside Sales

Christine Jerimiah Warehouse Supervisor

Page 22: Whatever it Takes

© COPYRIGHT: This is an original creation and the exclusive property of The Freelance Portfolio Inc. & Repack Canada It is protected by the rights of the creator. No portion of this design can be distributed or reproduced in any manner or form without having written permission from The Freelance Portfolio Inc. & Repack Canada © 2011 The Freelance Portfolio Inc. © 2011 Repack Canada. 425 Norfinch Drive Toronto, Ontario M3N 1Y7 Canada. All rights reserved.