WHAT’S YOUR BIGGEST WEAKNESS (ON OR OFF CAMERA)...• Experience with Adobe After Effects • Experience with Adobe Photoshop &Adobe Illustrator • Can conduct research and purchase

WHAT’S YOUR BIGGEST WEAKNESSWITH VIDEO RIGHT NOW? STRENGTH?

(ON OR OFF CAMERA)

WHY IS VIDEO IMPORTANT?

BECAUSE INFLUENCERS SAYIT’S IMPORTANT.

Video is a mega trend. Video will look like as big a shift in the way we share and communicate as mobile has been."

Stop looking for that blogger and start looking for that videographer. 50% of your content mixture should be text and video. You need to make the shift to what your consumers are on.”

Mark Zuckerberg, CEO of Facebook

Brian Halligan, CEO of Hubspot

BECAUSE BUSINESSES SAY IT IS!

51.9% of marketing professionals worldwide name video as the type of content with the best ROI. ADOBE

Almost 50% of internet users look for videos related to a product or service before visiting a store. GOOGLE

By 2019, 80% of the world’s internet traffic will be video CISCO

WHAT DO YOU NEED TO OFFERVIDEO-BASED SERVICES?

WHO IS YOUR CHAMPION?HIRE OR GROW YOUR EXPERTISE?

HIRING A VIDEOGRAPHER AIN’T EASY!

HIRE A VIDEOGRAPHERBenefits to Bringing on an In-House Videographer

• Cultures are rarely developed when the key people are outsourced• In-house video can be way, way less expensive than outsourcing• In-House video allows for magical moments• Video is a skill. The more everyone does it, the better they get• Your video content will be more “real-time”• In-House allows for more experimentation• The planning, scripting, and editing process is more fluid

HIRINGIdentifying Personality Traits of a Videographer

• They are self-starting and treat the brand as if it were theirs• They deal well with criticism, and are able to collect feedback easily• They have great communication skills• They are able to interview and make people comfortable• They look at the content from the eye of the viewer • They are lifelong learners and identify new learning opportunities

HIRINGWhat A Good Candidate Should Demonstrate - Technical Skills

• Proficient with Video Editing Software • Experience with Adobe After Effects• Experience with Adobe Photoshop & Adobe Illustrator• Can conduct research and purchase needed equipment• Can operate and maintain proper levels and calibration of cameras,

audio and video recorders, and other production equipment• Embrace new technology (like AR, VR, etc.) as it develops

HIRINGWhat A Good Candidate Should Demonstrate - Creative Skills

• Proficient at storyboarding, scripting, and concepting• Understands basic and advanced composition techniques• Understands the fundamentals of branding• Very detail oriented and able to identify issues in audio & video• Understands the basics of Social Media and Video Hosting Platforms

https://www.thesaleslion.com/in-house-videographer-selecting-interviewing-best-candidate-questions

GROWING A VIDEOGRAPHER AINT EASY!

GROW A VIDEOGRAPHERWHERE TO TURN WHEN YOU ARE GROWING AN EMPLOYEE

• Lynda.com - https://www.lynda.com

• Vidyard Blog - https://www.vidyard.com/blog

• Wistia Blog - https://wistia.com/hub or https://wistia.com/blog

• Video Copilot (Andrew Cramer) - http://www.videocopilot.net/

• Adobe Tutorials - https://helpx.adobe.com/creative-cloud/tutorials-explore.html

• YouTube – Peter McKinnon, Primal Video, The Sales Lion, Film Riot, D4Darious, TravelFeels

SELL “VIDEO CULTURE” BEFOREVIDEO SERVICES!

INSOURCING VS OUTSOURCING MODEL

WORKSHOPS & TRAINING

WORKSHOPS & TRAINING1-DAY PRODUCTION WORKSHOP

• Choosing the Proper Equipment• Team “Role” Call (Roles within the Video Creation Process)• Basic Storyboarding & Scriptwriting• Calibrating your Audio & Video Equipment• Composition Best Practices Including Framing, Exposure & Lighting• Software Selection, Tools, and File Management Best Practices• Basic Editing Techniques (Resources, Checklists, Pre-sets)• Creative Attributes (B-roll, Stock Video, and Music)

WORKSHOPS & TRAINING1-DAY CONTENT WORKSHOP

• Deploying a Video Editorial Calendar• Developing a Video Content Plan• Using a Pre-Production Checklist and Converting Viewers• Designing Visual Aids and Using On-screen Prompts• On-Camera Behavior and Proper Posture• Using Body Language and Nonverbal Cues• Developing Video Interviewing Skills

2-DAY WORKSHOPPRODUCTION & CONTENT

MONTHLY TRAININGSTRATEGY & DESIGN

• Reviewing Video Editorial Calendar• Assisting with Pre-production• Reviewing Video Content and offering feedback• Assistance with reviewing insights and metrics• Video Hosting Overview• YouTube Best Practices• Facebook & Instagram Best Practices• Facebook Live and other live broadcasting platforms

SHOULD WE USE VIDEO EVERYWHERE?TO VIDEO THERE, OR NOT TO VIDEO THERE, THAT IS THE

QUESTION

WHERE TO USE VIDEO & WHYSTRATEGY & DESIGN

• Social Media – Buzz, thought leadership, educate your community• Landing Pages – Generate leads, educate, sell• Blog – Tease content, lower bounce rates• Email – Tease content, products, services, employees,

announcements• Website – Communicate in a human way, company overview, FAQ’s