4/25/2019 1 What’s Your Pink Pig? Remarkable Repeatable Shareable Anne Obarski © all rights reserved 1 2 3 4 5 6
4/25/2019
1
What’s Your
Pink Pig?Remarkable
Repeatable
ShareableAnne Obarski © all rights reserved
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4/25/2019
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Anne Obarski © all rights reserved
What’s Your
Pink Pig?
Remarkable
Last impression...Priceless!
Anne M. Obarski
First impression…
important.
“Remarkable isn’t up to you.
Remarkable is in the eye of the
customer.”Seth Godin/ The Big Moo
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Your Brandin
three words
“Top of mind
leads to
tip of tongue”
Jonah Berger: Contagious-Why Things Catch On
What’s Your
Pink Pig?
Repeatable
I LOVE shopping at___________
85% of what we rememberis through
sight.
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Strategies for
merchandising:
•Create an experience•Efficient•Increase sales
Every product costs
money to stock it….
make sure it has
earned its right to be
there….
focus on
return on space”. Anne M. Obarski
Inventory control•Unique•Price•Vendor performance •Obsolete stock•Shrink•Add on sales•Millennials-- not their parents' brands. •Allure of discounted merchandise
“sales per square
foot”
to
“wonder per square foot”
Anne M. Obarski
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What’s Your
Pink Pig?
Shareable
Anne [email protected]
Customers Make Assumptions:
•Hiring
•Training
•Leadership
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Are theRight People in the Right Seats on theRight Bus?
Bring
Me
Back
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What’s Your
Pink Pig?Remarkable
Repeatable
Shareable
Last impression...Priceless!
Anne M. Obarski
First impression…
important.
Mobile. 636.233.0228
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