What’s next for digital communications in housing? CIH South East Practitioners Conference, Brighton With @HelReynolds
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
What’s next for digital communications in housing?
CIH South East Practitioners Conference, BrightonWith @HelReynolds
● Writer and blogger
● Government Digital Leader 2014
● Twitter addict
Twitter: @[email protected]
Me
My social media story
38 Years
13 Years
4 Years
3 Years
Years to reach 50 million users
● Facebook added over 200 million users in less
than a year
● iPhone applications hit 1 billion in 9 months
● Grandparents are the fastest-growing
demographic on Twitter
(Source: @Equalman)
Catching up more quickly
Innovation
● It’s not having ideas, it’s putting them into action● ‘Agile’: ideas are tested early on by users, rather
making then launching it.
(That’s 5 exabytes of data every 2 days)
Mindblower!
“Every two days we create as much
Information as we did from the dawn of
mankind up to 2003”Eric Schmidt
Content isn’t king - attention is
Is digital inclusion going to be ‘a thing’ in 2020?
● 8 in 10 Welsh households now have access to the internet.
● Tablet ownership in Wales has doubled in the last year, with 45 % of households now owning a device.
(source: Ofcom)
That’s a rapid adoption of mobile devices since 2010 when the first iPad was released.
The death of print communications
“Housing organisations have only 0.5% of the social & digital engagament rates of not-for-profits on Facebook, and 3.4% of their followers on Twitter.”
Why do we even call it social media?
Anne McCrossan (via @BromfordLab)
From audiences to communities
“The difference between an audience and a community is just which way the chairs are facing”.
Chris Brogan
Social media = relationships
Hands up: who likes these?
Learning from donuts
Video: humanising, time-saving
They don’t want to be on your website ( & nor do you)
Trust in people not status
Your website, social & intranet
Now:
Brochure and marketing
The dustbin of documents
Broadcast
Soon:
Transactional, user focussed
Social digestive system
The dark web: quest for privacy
“From movement trackers to intelligent central heating systems. It is a rapidly growing marketplace – estimated to triple in size between 2014 and 2020.”
Smart homes (and more data)
Connected Home Consortium, connectedhome.io
1. Resilience - willingness to hear user desires, feedback, criticism and improve
2. Data analysis - digesting the right data to improve the organisation
3. Personality - nobody wants to talk to a logo
5 skills & attributes we need
4. Ownership:
“No good joke survives a committee of six”Ajaz Ahmed, Stefan Olander
5. Experimentation: play, mess up, try again, have faith that people appreciate you TRYING
5 skills & attributes we need
Please talk to me!
Read my blog and book on a course:socialforthepeople.com
Email me: [email protected]
Tweet me:@HelReynolds
● Digital inclusion: facing the future
● Social media revolution
● We need less talk about innovation and more about mediocrity
● Google Glass could make the world better
● Driverless cars: Elderly drivers welcome new technology
● Disrupt your industry or be disrupted
Further reading!
Related Documents
