WHAT’S INSIDE?...WHAT DO WE BELIEVE? Me Into WE We are a movement comprised of confident and unique individuals. We thrive on respect and collaboration. Our strength lies in the

WHAT’S INSIDE?

7. OUR FAMILY OF ORGANIZATIONS

8. WE SCHOOLS

12. WHAT IS WE DAY

14. OUR IMPACT IN NORTHERN CALIFORNIA

16. A LOOK FORWARD: SOUTHERN CALIFORNIA

18. OUR IMPACT

20. IN DEPTH RESULTS

24. LOCAL CHANGE HEROES

26. OUR CHAMPIONS

28. WORDS OF INSPIRATION

30. GET INVOLVED

THE WE MOVEMENTWE is a movement. Comprised of individuals who care. We exist for one reason, to make

the world a better place.

We realize the importance of our voices only when we are silenced”

-MALALA YOUSAFZAI, AT WE DAY

WHAT DO WE BELIEVE?Me Into WEWe are a movement comprised of confident and unique individuals. We thrive on respect and collaboration. Our strength lies in the uniqueness of each of us. We are capable of doing more together than any one of us could do alone. We Are One We believe in showing gratitude for what we have by making an impact in the world. Embracing the positive

makes us all stronger. When we think as one. Act as one. We are one.

We Are the ChangeWe are defined by our daily actions. We know that small things add up to great change. Our examples to

others will define us. Because, WE starts with me.

We Are A CommunityWe are involved with each other in a global connection. With our family, with our communities, with the

world. We ask what else can I do? We look for any opportunity to make a difference.

I Am WEWe believe in the transformative power of individuals acting together. Our daily efforts will be ongoing, long term and lasting. A better world starts today with the actions I choose. I am WE.

THANK YOU TO OUR SUPPORTERS

Dear WE Day California Supporters,

We are deeply humbled by your passion and commitment to our

cause. With the support of extraordinary educators and partners, we have been able to achieve tremendous heights.

We are so grateful to our founding Co-Chair Stephanie Argyros for helping us bring WE Day to Southern California and for going above and beyond to make WE Day California an empowering and defining day for youth.

A huge thank you to Co-Chair Jeff Skoll for his longtime support

of WE Day nationally and our honorary Co-Chair Charlize Theron for believing in the power young people have to change the world. We would also like to thank Magic Johnson, Gavin Newsom and Jennifer Siebel Newsom—among our founding supporters in Northern California—for their continued engagement in the WE Day movement.

Finally, we’d like to extend a thank you to our amazing volunteers for their unwavering energy and enthusiasm.

As we look to expand our domestic programming and strengthen our partnerships with local schools and students, we feel incredibly

confident having you by our side. You are enabling us to reach more youth than ever before and to spread the message that together, we can change the world.

In the coming years, our goal is to continue supporting youth empowerment both locally and globally and to inspire caring, socially responsible leaders who create lasting impact on their communities—here at home, and around the world.

Thank you again for your continued support.

Stephanie Argyros Jeff Skoll Charlize Theron

CALIFORNIA IMPACT REPORT 4

Craig & Marc KielburgerCo-Founders of WE Day

LETTER FROM OUR FOUNDERSDear Friends and Supporters,

We are thrilled to announce that WE Day is returning to California, where we

will be marking our inaugural event in Los Angeles! We’re honored to celebrate the nearly 225,000 young change makers from 872 schools who are creating a positive impact in their local and global communities. The impact that we’ve made together through WE Day and the year-long educational program WE Schools has been deeply meaningful, and we are so grateful for your dedicated support and friendship.

The WE Schools program provides educators and students with a

full calendar of campaign ideas, educational resources and service learning curriculum, increasing academic engagement, improving college and workplace readiness and encouraging active citizenship. In the process, young people across North America and the UK support 1,000+ causes and contribute $60 million worth of social value through their efforts. So much of this is made possible because of your continued championing.

Through WE Schools, students gain an understanding of the root causes of pressing issues such as hunger and poverty, and explore what they can do to make a difference. By committing to at least one local and

one global action to improve their community and the world, they earn their way to WE Day and achieve their learning goals.

In the following pages, we invite you to read about the milestones you have helped us achieve and take a look at what’s in store for the upcoming year.

Thank you for helping us change the world—today, and every day of the year.

Be the change,

DOMESTICALLY, WE inspire, educate and equip young people to take action in their local and global communities.

GLOBALLY, WE empower international communities and their members to lift themselves out of poverty through holistic, sustainable international development.

AS A SOCIAL ENTERPRISE, WE provide consumers with products and experiences that make the world a better place while supporting Free The Children’s work.

OUR FAMILY OF ORGANIZATIONS

CALIFORNIA IMPACT REPORT 6 CALIFORNIA IMPACT REPORT 7

WHAT IS WE SCHOOLS?WE Schools is a yearlong educational program that empowers young people to discover the causes they care about and to take action to make a difference. Our free service-learning program is currently active in nearly 1,000 schools across California, reaching and empowering more than 200,000 students.

STUDENT IMPACTS

ACADEMICALLY IN THE WORKFORCE

AS CHANGE-MAKERS

OF EDUCATORS STATE THEIR

STUDENTS EXPERIENCED

TRANSFORMATIONAL

GROWTH AS LEADERS

72%OF DISCONNECTED YOUTH WHO PARTICIPATE REPORT

BEING MOTIVATED

TO GO TO COLLEGE

89%MORE LIKELY TO SEETHEMSELVES AS

AGENTS OF CHANGE

7xYOUTH ARE The WE Schools Learning Framework is the educational foundation for every resource we provide—from

lesson plans to campaigns—all grounded in current academic theories in service-learning and 21st-century learning practices.

Our resources include:• Motivational speakers• Monthly campaigns tied to causes• WE Schools coordinator• Service track via the WE Day app• Professional development for teachers• WE Day tickets• Curriculum resources

Our WE Schools resources provide ways for schools to partner with a sister school in a developing country. Through the WE Villages program, students have the opportunity to learn about sustainable development and can also opt to support the community through fundraising efforts.

Guided in-school by educators, the WE Schools program is designed to increase students’ academic engagement, active citizenship, and university and workplace readiness through targeted learning tools and resources. Within each step of the WE Schools program, students achieve their learning goals through engagement with WE Schools resources, which develop core skills.

Through service-based learning, WE Schools engages young people to develop critical skills for success:


We have the depth and regular touch points to connect with teachers, schools, districts, school boards and commissioners across the nation. WE Schools engages students from diverse backgrounds and school types including: traditional public, private, Catholic, charter, turnaround and speciality schools. The following are just a few of our incredible partners.

OUR NETWORK OF EDUCATIONAL PARTNERSWe are proud to partner with College Board with the mutual goal of elevating service-learning withinthe rigorous educational framework of Advanced Placement courses Through the partnership, high school students across the US will have an opportunity to earn a special designation on their AP transcripts to share with colleges and universities.This partnership will allow WE Schools programming to scale exponentially across the United States, while empowering a generation of compassionate leaders and citizens to realize their fullest potential.

THE COLLEGE BOARD PARTNERSHIP

WHY WE’RE PARTNERING Through our partnership with College Board, we hope to:• Encourage teachers and students to apply

knowledge gained in college-level AP classes in service initiatives that address opportunities and challenges in their own or others’ communities.

• Allow for broader discussions of demanding academic material through interactive and problem-based service-learning projects.

• Provide relevant tools and resources for educators to design and implement their own service-learning programs.

• Encourage higher education institutions to recognize service-learning within a rigorous academic context.


WE Day is embedded with high-value educational content for both students and teachers.

Lessons are shared by world-renowned advocates for education and thought leaders who take the stage to share their stories and impart important messages on issues that they are passionate about.

We are dedicated to empowering agents of change to take action on the causes they are passionate about — as a result, over 1,000 local and global causes have been supported.

EDUCATIONAL VALUE

CAUSE INCLUSIVE

WHAT IS WE DAY?WE Day is a full-day arena-sized event designed to shift youth perceptions and celebrate the power of young people to make a positive difference in the world.

World leaders, top musicians and celebrities all share the stage with local activities, youth and hometown heroes to inspire a generation of young change-makers. Tickets to WE Day are earned through participation in WE Schools and a commitment to take one local and one global action.

Tickets are earned through participation in WE Schools and a commitment to 1 local & 1 global action

EDUCATION

STEM

THE ENVIRONMENT

BULLYING

POVERTY

HUNGER

HEALTH

CLEAN WATER

Causes include:

We work with world leaders, Nobel laureates and respected global thinkers

We work with the biggest global names in music, entertainment and sports.

GLOBAL THOUGHT LEADERS AND CELEBRITY AMBASSADORS

MALALA YOUSAFZAI

JENNIFER HUDSON

DEMI LOVATO

JENNIFER LOPEZ MAGIC JOHNSON

MARTIN LUTHER KING III

RICHARD BRANSON DESMOND TUTU PRINCE HARRY

We have access to a significant following on social media, with more than 5 million followers across our platforms. The WE Day Facebook page alone positions us as the largest registered charity on Facebook in the world.

1,199,000 followers4,000,000 followersCALIFORNIA IMPACT REPORT 12 CALIFORNIA IMPACT REPORT 13

CELEBRATING OUR IMPACT IN NORTHERN CALIFORNIA

Over 2,500 different organizations benefited from the actions of WE Schools. These are the organizations most supported by WE Schools participants in California

Since 2008, when we opened our California office, the WE movement has inspired students, schools and groups in Northern California through our service learning program. This year, by bringing WE Day to Los Angeles we are expanding our reach to engage 872 schools and empower 225,000 young people across the state.

• A Better LA• Alameda County Food Bank• American Cancer Society• Food Bank for Monterey County• Leukemia and Lymphoma Society• InnVision Shelter Network

• JDRF Walk• LA Rescue Mission• Leukemia & Lymphoma Society• Make a Wish Foundation• Meals on Wheels• Operation Gratitude

• Pennies for Patients• Relay for Life• UNICEF• Westside Foodbank

Free The Children has empowered youth in California to achieve incredible outcomes that continue to inspire the next generation of leaders. Our domestic impacts for 2014-2015 include:

A heartfelt thank you to the Hopper-Dean family, the Heimark family and the Narayen family—our long-time supporters and founding families—for bringing our programming to California.

PROGRAM ENGAGEMENT

COMMUNITY IMPACTS

THANKS TO OUR FRIENDS

872 SCHOOLS AND GROUPS

2,400 EDUCATORS INVOLVED

224,900 YOUTH ENGAGED

MARLEE MATLIN KID PRESIDENT HANNAH SIMONE SETH ROGEN JR MARTINEZ

Julia Heimark, Craig Heimark, Heidi Hopper, Marc Kielburger, Roxanne Joyal, Victoria Hopper Dean and Libby Heimark


CONTINUING OUR GROWTH IN SOUTHERN CALIFORNIAThank you for joining us this year on an incredible journey. We couldn’t have done it without you!

Tyrese Gibson, surprises students at his former school, Alain LeRoy Locke College Preparatory Academy, to announce WE Day California’s move to Southern California

THE ANNOUNCEMENT!

It makes me proud to be a part of the WE Day movement, to inspire and be inspired by the youth leading the change we need to see.”

Alain LeRoy Locke College Preparatory Academy is a public charter high school located in Los Angeles, California serving students from the South Los Angeles and Watts communities. With the mission to build an environment of inclusivity and sense of community within the school, WE Day joins to help empower the Alain LeRoy Locke student body to continue fostering a positive school environment.

Tyrese Gibson, Daneia Sanadiki, (Southern California Outreach Specialist), Craig Kielburger

OPERATION PROGRESS The youth at Operation Progress understand the impact positive actions can have on a community. Five of them recently traveled on a volunteer trip to Kenya, sponsored by WE Day co-chairs Steve Robinson and Janet Crown. But the young people are just as passionate about their own community. To uplift homeless women living in downtown LA, they participated in the #HashtagLunchbag movement and made bagged lunches to support the Downtown Women’s Center. Every year, this shelter serves 4,000 women through a day center, a health center, permanent housing units, and education and employment programs. To make sure their message of positivity came through loud and clear, students packed each lunch with an encouraging message.

CHRISTA MCAULIFFE HIGH SCHOOL

The students at Christa McAuliffe High School understand what it means to overcome barriers to make a difference in the lives of others. The small school, located at the Challenger Memorial Youth Probation Center in Los Angeles County, is dedicated to sharing the power of service-learning with other schools in their area. They were first inspired to take action after a visit from ME to WE Speaker Spencer West.“I have never seen them so riveted. Many of the boys hugged him or shook his hand and said how much they appreciated his story,” said a school administrator. “I just want you to know how happy and excited I am to be in partnership with Free The Children. It is exactly what we needed to take our program to the next level and I know we are going to do life-changing work with the boys”.

Youth from Operation Progress on their trip to Kenya with WE Day Co-Founder Craig Kielburger.

Aimee Nobles, LA Dept. of Education, Spencer West and Leslie Zoroya, LA Dept. of Education


OUR IMPACTInspiring and equipping youth domestically to take actionEach year, over 10,000 WE Schools engage 2.3 million students in North America and the UK to contribute over $60 million of social value through funds raised for 1,000+ local and global charities, volunteer hours logged and pounds of food collected for local food banks.

WE Schools transforms communities:

EDUCATING AND EMPOWERING YOUTH

hours of volunteer service logged raised for charity pounds of food collected for food banks

19.9 MILLION $45 MILLION 5.6 MILLION

TRANSFORMING YOUTH AND COMMUNITIESHundreds of schools are engaged through the WE Schools programs, including WE Day events, our signature campaigns and motivational speeches.


AT RISK STATSIn-depth results from Mission Measurement show considerable impacts on our at-risk youth against a control group of similar demographics. WE Schools at-risk youth are:

more likely to be strong at maintaining a positive outlook when faced with challenges

ACADEMIC ENGAGEMENT AND SUCCESS

CIVIC ENGAGEMENT

PROFESSIONAL SKILLS

more likely to deeply respect their teachers

more likely to have a clear sense of what to do after graduation

more likely to be prepared to go to college/university

more likely to be optimistic about their future

more likely to self identify as agents of change

We significantly impact at-risk youth across a broad range of academic engagement indicators.

Impact on WE Schools At-Risk vs. Non At-Risk youth

WE SCHOOLS IMPACT ON OPTIMISTIC DISPOSITION

On some indicators, WE School’s impact on At-Risk youth is stronger than its impact on WE Schools participants in total.

100%

80%

60%

40%

20%

0%I BELIEVE IT IS COOL

TO CARE ABOUT SOLVING SOCIAL

PROBLEMS

I KNOW THAT I CAN MAKE A POSITIVE

IMPACT ON SOCIETY

I AM WILLING TO TAKE RISKS TO

LEARN FROM NEW EXPERIENCES

98%

97%

85%

90%

85%

77%

WE Schools At-Risk youth

WE Schools Non At-Risk youth

1.1x 1.1x 1.2x


SPOTLIGHT ON:STEPHANIE ARGYROS

Dear Friends and Supporters,

I can’t think of anything more hopeful than young people having the tools they need to

make the world a better place. This message is at the heart of WE Day—a movement I’m proud to be a part of and witness first-hand with my own children. It is inspiring that they are also a part of something that is bigger than they are.

From a humble beginning in Toronto to stadiums filled with like-minded individuals across Canada, the US and the UK,

WE Day is motivating hundreds of thousands of youth to shift the world from “me” to “we.”

I am so grateful for the educators who are passionate about leading their students through WE Schools. With your help, the yearlong educational programming encourages young people to discover their unique gifts and take action on issues they’re passionate about, both at home and abroad.

Our achievements were made possible because of the generosity

As a mother I am proud that my children are a part of the WE Day movement—a movement that encourages them to think big and take action on the world’s most pressing issues.

Stephanie and WE.org Ambassadors Kenyan Boys Choir

Craig Kielburger, Ashley, Lauren, Julia Argyros, Stephanie Argyros, Gunnar, Ambassador George Argyros

of our trusted partners, educators, and most importantly, the youth who continue to prove that change starts with one person. I can’t wait to see the results of this movement in Southern California!

Sincerely,

Stephanie Argyros,Co-Chair WE Day California

CALIFORNIA IMPACT REPORT 23

LOCAL CHANGE HEROES

Coming from an area known for gangs, violence and drugs, Raul Lopez wanted to show his community there’s a better way.

“I took the courage one day to talk to the teens and try to show them the positive side in life,” says Raul. “I believe in the domino effect. If you spread love to someone they will do the same.”

Raul could see that his words were resonating, so he and his brother began work on a documentary—Young Minds Grow—to capture the stories of youth in his neighborhood and prove that change was possible.

RAUL LOPEZPersonal transformation is something Raul knows first-hand. He had his own life changed in the summer of 2015 when he was sponsored by National WE Day Co-Chairs Steve Robinson and Janet Crown to go on a ME to WE Volunteer Trip to rural Kenya and worked alongside members of the local community to dig trenches for a hospital’s new surgical wing.

“Throughout my life I have dealt with depression and loneliness. My trip empowered me to be a person I never saw inside me,” says Raul. “I used to complain about how little I had here in Los Angeles. We were always worried about money and food, but now I feel like I have so much in my life.”

Raul sat courtside at an LA Clippers game with his WE Day hero Tyrese Gibson, who also grew up in South Central LA. Like Tyrese, Raul strives to be a positive role model for his school and community through service.

A special thanks to our National WE Day Co-Chairs Steve Robinson and Janet Crown for sponsoring this trip.

At the Archer School for Girls, student council never stays still when they see an opportunity to make an impact in their school and Southern California community.• Students led a school-wide food drive and challenged grades

to compete and collect the most food to create mosaics and sculptures from their cans.

• Student council made signs to decorate students’ lockers and show their gratitude for their peers and school community.

• In November and December, the girls bought gifts for families in need during the holidays and sold candygrams to raise $400 for a local charity.

• For “Philanthropy Phebruary,” students ran a blood drive and a book drive, made Valentine cards for a seniors’ home, organized a clothing drive and held a “No Child Eats Alone” lunch to promote inclusivity.

ARCHER SCHOOL FOR GIRLS

Travis Ranch Middle School, part of the Placentia-Yorba Linda Unified School District, has been participating in the WE Schools program for three years. According to students, the program has been “life-changing” and is helping them build the “foundation of a strong community.”

Seventy students strong, the WE Schools group is a force to be reckoned with and were very busy this year, taking on four WE Schools campaigns:

• Their WE Scare Hunger drive raised 1,444 canned food items, as well as cash donations.• Tackling homelessness in their community through WE Won’t Rest, they collected 900+ warm clothes,

shoes, blankets, scarves, hats, which they donated to a local homeless shelter.• Using rafiki bracelets handmade by mamas in Kenya, the group has already raised $200 in support of

health projects in Sierra Leone.• In February, they collected 580 stuffed animals for children living in poverty.• They are looking forward to launching their WE Are Silent campaign in May, their largest campaign

every year!

TRAVIS RANCH MIDDLE SCHOOL


We are deeply grateful to local individuals who bring the message of WE Day to life. Not only have their lent their time, they have also proven by example that changing the world is just about the coolest thing anybody could ever do.

Argyros Family Foundation

Skoll Foundation

Steve Robinson and Janet Crown

R. Barth Family Trust

Steve and Connie Ballmer

Matthew Babrick, Goldman Sachs

Dror Bar-Ziv

Otis Booth Foundation

The Bickerstaff Family Foundation

Robin Buckley

Alvaro Cortes, LAUSD

The Feltch Family

Jonathon Fischer and Christine Avanti-Fischer

Brad Freeman

Sanjay Ghemawat

The Goler Family

The Goldberg/Cabrera Family

The Green Family

Chris Hansen

The Michael Hayde Family

The Heimark Family

The Hopper-Dean Family

The Housenbold Family

Ty and Debbie Jenkins

Brett Jorgenson

Lily Kanter

The Kenealy Family

Aleen Keshishian

Leonard Kurz

Jeffrey Latimer, JLE Entertainment

The Levine Family

The S. Li Family/Peak Momentum Inc.

Berry Meyerowitz

Reni and Shantanu Narayen

Gavin and Jennifer Newsom

Pledge to Humanity

John and Jen Pleasants

Sheryl Sandberg

Samueli Foundation

The Sharkey Family

Brenda and Steve Sherwood

Mike Singer

Katie Stanton

Glenn and Mindy Stearns

Stern Family Trust

Mike Stone

Teach A Man To Fish Foundation

The Peter and Ginny Ueberroth Foundation

Unstoppable Foundation

Valiant Capital

James Villenueve, Consul General of Canada

and Kim Walker-Villenueve

The Wiley Family

Carey Wilkinson-DeVreker

Gillian Zucker, LA Clippers

OUR PARTNERSHIP WITH THE LA CLIPPERSThis year, WE Day and the LA Clippers introduced WE Day Wednesday! We joined together to inspire one million hours of service in our community and honored one new WE Day hero every Wednesday—an exceptional youth who takes their passion for changing the world to the next level. We are so proud to have been able to shine a spotlight on this select group of young people for giving back to their local and global communities by raising awareness on important issues like homelessness and hunger. We’d like to thank everyone involved, but especially Steve and Connie Ballmer, our founding co-chair of WE Day and WE Schools in the Pacific Northwest, Gillian Zucker, President, Business Operations, LA Clippers, and the LA Clippers Foundation, who have been instrumental in making this a reality.


Recognize how much power we hold in our ability to turn simple actions into real world change.”-SELENA GOMEZ

WE DAY WORDS OF INSPIRATION

Service is the greatest thing that we can do on this earth.”-COMMON

Everyone has something special tooffer the world, and truly knowingwhat you stand for can help youbeat any obstacle.”-LAILA ALI

There is no one in the world that is immune from obstacles. Recognize challenges for what they are: moments of growth, battle scars on your journey. Badges of honor decorating your lives.”-ORLANDO BLOOM

GET INVOLVED

I pledge to live WE by making a difference every day. By the way we act. By the way we help others. By the way we live. We will be examples of kindness and service to all those around us.

THE WE PLEDGE

How can you get involved?

Engage a school Go on a service trip Sponsor WE Schools and WE Day

Get your company involved

LEARN MORE AT

THANK YOU PARTNERSFOR HELPING EMPOWER, EDUCATE AND CELEBRATE YOUNG PEOPLE CHANGING THE WORLD.

MADE POSSIBLE BY OUR INCREDIBLE CO-TITLE SPONSORS

PRESENTING PARTNERS

FOUNDING FOUNDATION FOUNDING SUPPORTER

PATRON FOUNDATIONS AND SUPPORTERS

PEAK MOMENTUM, INC.

PLATINUM PAL

WITH THANKS TO

OFFICIAL ENTERTAINMENT PARTNER

GOLD COMPANION EDUCATIONAL TRAVEL PARTNER

OFFICIAL HEALTHY GREEN ROOM PARTNER

THE MICHAEL HAYDE FAMILYJONATHON FISCHER AND CHRISTINE AVANTI-FISCHER

THE GOLDBERG/CABRERA FAMILYTHE PETER AND GINNY UEBERROTH FOUNDATION

UNSTOPPABLE FOUNDATIONTHE BICKERSTAFF FAMILY FOUNDATION

OTIS BOOTH FOUNDATIONR. BARTH FAMILY TRUST

THE KENEALY FAMILYTHE HOUSENBOLD FAMILY

THE WILEY FAMILYRENI AND SHANTANU NARAYEN

TEACH A MAN TO FISH FOUNDATIONSAMUELI FOUNDATIONSTERN FAMILY TRUST

GLENN AND MINDY STEARNSBRENDA AND STEVE SHERWOOD

GOLDMAN SACHSTY AND DEBBIE JENKINS

BRAD FREEMAN

SPORTS PARTNER MULTIMEDIA SPONSOR

HOTEL HOSTS

AGENCY OF RECORD OOH MEDIA PARTNEREDUCATIONAL CONTENT & PROGRAM STUDY BUDDY

AND A VERY SPECIAL THANK YOU TO OUR FOUNDING PARTNER, SOUTHERN CALIFORNIA

ARGYROS FAMILY FOUNDATION

WHAT’S INSIDE?...WHAT DO WE BELIEVE? Me Into WE We are a movement comprised of confident and unique individuals. We thrive on respect and collaboration. Our strength lies in the

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