What You Need to Know about Instagram

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Live Life. Play Golf.PROPRIETARY AND CONFIDENTAL

Live Life. Play Golf.

What you need to know about Instagram…

And how to make it work for you!

Amanda FakhreddineMarketing Director

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WHAT ISNEXTGENGOLF?

From the First Tee to the AJGA, ample opportunities exist for juniors to play golf. But what happens to those hundreds of thousands of golfers that don’t earn a college scholarship or go on to play professionally? Through our NCCGA and City Tour products, we at Nextgengolf cater to 18-34 year-old golfers by proactively keeping golfers engaged through events and bringing new players into the game. We are redefining the golf experience and creating avenues to infuse your brand with an engaged, affluent Millennial audience. Live Life. Play Golf.

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Why should I care about Instagram?

-18% -41% -20%

400 Million Monthly Users40 Billion Photos

-via Wired.com

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Why should I care about Instagram?

M Millennial Golfers

$4BTotal Golf Spend

93MTotal Rounds

12MLatent

Demand

Twitter: 316 Million Monthly Users

Pinterest: 100 Million Monthly Users

-via Wired.com

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Your fans are on Instagram – are you?

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So – how can you make Instagram work for your business?

Who is your audience, and what do they find important?

City Tour (18-34)• Recent graduates &

young professionals with social & competitive golf experiences

• Engaged Millennial audience with disposable income

NCCGA (18-24)• The largest College

Club Golf Association in the world

• Run competitive, 2-day tournaments for non-varsity golfers (15K)

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Now you know your audience – now stand out with great shots!

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Seriously – I mean stand out

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Want to get more followers?

Tip: Follow people who like or comment on your photos!

Give them a few days - if they don’t follow back, unfollow them.

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Want to get more followers?

Tip: Share your followers content!

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Want people to notice you? Tag them!

Tip: Tag brand advocates, sponsors, partners and location in order to expand your reach.

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Videos and Gifs - add them to your bag of tricks!

Tip: Try out some video or gifs – see what happens!

https://instagram.com/p/9KhV5jhHuU/?taken-by=mimumaxi

https://instagram.com/p/9TWQyMtZJ2/?taken-by=nextgengolfclub

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Above everything else – tell your story

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THANK YOU

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About Me

Amanda Fakhreddine is a former reporter turned Marketing Director at Nextgengolf Inc. She has successfully developed social media programs at Spare Change News, Harpoon Brewery and Akamai Technologies. Her love of “live-tweeting” and real-time social media was born after live-blogging the Scott Brown & Martha Coakley special election. Her innovative campaigns and marketing strategies have earned her employers awards including Top 25 Socially Engaged Companies (LinkedIn and Altimeter) and Top 100 Companies Using Social Media For Corporate Communication (Investis). When she’s not live-tweeting events, or planning social campaigns, you can find her training for a marathon or upcycling furniture for her side project, A & B Upcycle. She earned a B.S. in journalism from Boston University. Feel free to follower her on Twitter and Instagram at @afakhreddine.