What you missed when you skipped design school

Dave Malouf - @daveixd(@SCADdotEDU)

Matt Nish-Lapidus - @emenel(@normativedesign)

Enter the Design School Studio

Dave Matt

Who are we?

Morning:9:00 - Introduction9:15 - Quickfire Challenge9:45 - First Crit10:00 - Art & Expression10:30 - Exercise 111:30 - Second Crit

Lunch:12:00 - 1:00(shorter than others)

Afternoon:1:00 - Creative & Visual Thinking1:30 - Exercise 22:00 - Third Crit2:15 - Theory & Criticism2:45 - Exercise 33:45 - Final Crit4:15 - Closing/Feedback

Today's schedule

Enter the Studio

First. the Artist Studio

You tell me.What is design?

My 5 E’s of Design

• Experience

• Externalize

• Envision

• Evaluate

• Execute

It really is about going back to basic design.

•Flow

•Collision

•Inspiration

•Connection

•Access

•Comfort

•Focus

•Relaxation

•Playfulness

What does a design studio do for you?

Flow

Colliding

It’s personal. What’s yours?Inspiration

Social

Uninhibited Access

Playful

Given everything you have in front of you, in the next 30min. do the following:

Creatively express your relationship to time.

(You are not allowed to ask questions.)

Let’s get to it

First Rules of Being in a Crit

•Ask. Don’t tell.

•Listen. Don’t defend.

Break!We’ll be back in 15 minutes

Questions?

InseparableArt & Design

Can someone tell me what the difference between the two really are?

Art & Design

Now that is a completely different question, now isn’t it? Easier, I hope.

What is art’s relationship to design?

Another question not too easy to answer, eh?

Is Architecture art or design or engineering?

The Renaissance

Bauhaus & Art DecoJump in time

Maybe even a manifestoDesign Principles

Qualify impact without worrying

about success

Compare & Evaluate

“It was inside the marble and I freed

it.” -- Michaelangelo

Expose vs. construct

Deconstruct to

ReconstructBut to deconstruct an idea you need to

build it.

Exploring Materials & Possibilities

Tinkering

Analytical self-evaluation

Refinement

We compose.Composition

Brings moments of relaxation

Balance

Cause moments of clear focus & brings

attention.

Contrast

There is often more you can do with

less. (not always)

Negative Space

Why is he so big?Scale

MaterialityKnow the material

you work with.

Stick with it ...

... until you can’t

Van Gogh

Bob Dylan

Epiphanies are rare

Thomas Edison

90% perspiration rule.(all angles explored)

Questions?Next Exercise

Given everything you have in front of you, in the next 30min. do the following:

Creatively explore tellingtime through sketching.

(You are not allowed to stop before 30min.)

Let’s get to it ... again

First Rules of Being in a Crit

•Ask. Don’t tell.

•Listen. Don’t defend.