QuickBooks: What You Don’t Know May Cost You!! Presented by: Scott Gregory, Your Trusted CFO & QuickBooks Expert
Jan 12, 2015
QuickBooks:What You Don’t Know May Cost You!!
Presented by: Scott Gregory,Your Trusted CFO
& QuickBooks Expert
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QuickBooks: Their Marketing is Working!
BUT - how many installations are correct?
•4.2 million+ installations•87-92% market share•New version every fall
QuickBooks: Busting The Marketing Myths
Let’s have some fun and poke a few holes in the myths of QuickBooks marketing
(before they lure you in)
QuickBooks: What You Don’t Know…
Myth #1:
“We know accounting sounds hard, but QuickBooks is easy – plain and simple.”
QuickBooks: What You Don’t Know
Myth #1: QuickBooks is Easy
EASY?
It is if you are an accountant! If not….
QuickBooks: What You Don’t Know…
Myth #2:
“If you can write a check, you can use QuickBooks”
QuickBooks: What You Don’t Know…
Myth #2: If you can write a check
REALLY?
Oops! They forgot one important word…
QuickBooks: What You Don’t Know…
Myth #2: If you can write a check
They forgot the word:C-O-R-R-E-C-T-L-Y
As in, if you can write a check, you can use QuickBooks correctly.
QuickBooks: What You Don’t Know…
Myth #3:
“I am not an accountant. I just play one for my business…”
QuickBooks: What You Don’t Know…
Myth #3: I’m not an accountant
Just because you can doesn’t mean you should…
Do you want to be like this?
(OR is your time much moreproductive elsewhere?)
QuickBooks: What You Don’t Know…
Myth #4:
“Save Time. Stay Organized. Get Paid Faster!”
QuickBooks: What You Don’t Know…
Myth #4: Save time. Stay organized.
Not from what I’ve seen…
QuickBooks: What You Don’t Know…
Myth #5:
“QuickBooks comes with expert support – so you are not alone”
QuickBooks: What You Don’t Know…
Myth #5: QuickBooks expert support
Bet you havean opinion on that!
QuickBooks: What You Don’t Know…
Myth #6:“Built for butchers, bakers and candlestick makers. No accounting experience required whatsoever”
QuickBooks: What You Don’t Know…
Myth #6: Built for butchers and bakers
This idea scares accountants everywhere!
QuickBooks: What You Don’t Know…
Myth #7:
“Payday. Done in 3 easy steps”
QuickBooks: What You Don’t Know…
Myth #7: Payroll in 3 easy steps
Not so fast…
This is aleading causeof problems(and penalties)!
QuickBooks: What You Don’t Know…
OK. OK. Enough fun at Intuit’s expense…
What am I trying to say by busting these myths?
QuickBooks: What You Don’t Know…
As you approach the bookkeeping and finances of your business, you have a choice…
QuickBooks: What You Don’t Know…
Choices:The “Intuit way”
A more thoughtful(and better)approach…
QuickBooks: What You Don’t Know…
Some Real-Life Feedback on the Intuit Way
“Ugh. QuickBooks confuses the crap out of me!”
“I don’t love you QuickBooks” “QuickBooks is making me pull my hair
out. Soon = bald” “QuickBooks – you are killing me slowly”
QuickBooks: What You Don’t Know…
The Real and Hidden Costsof QuickBooks
#1 - Bad use of your time
QuickBooks: What You Don’t Know…
The Real and Hidden Costsof QuickBooks
#2 - Support costs/bad data going in
QuickBooks: What You Don’t Know…
The Real and Hidden Costsof QuickBooks
#3 - Bad results spewing out
QuickBooks: What You Don’t Know…
The Real and Hidden Costsof QuickBooks
#4 - Bad decisions. In some cases, REALLY bad
decisions!
QuickBooks: What You Don’t Know…
The Real and Hidden Costsof QuickBooks
Bad use of your time Bad data going into the software Bad results spewing out Bad decisions being made
QuickBooks: What You Don’t Know…
A Better Way:
QuickBooks really can be an AWESOME and POWERFUL tool for small businesses – when it is used correctly.
QuickBooks: What You Don’t Know…
QuickBooks, when set up and used correctly, can help you “keep score” and
know exactly where your business stands every day, week or month.
QuickBooks: What You Don’t Know…
It’s NOT all mythology – QuickBooks can provide you with:
Profit and Loss (how’d we do?) Balance Sheet (what we own and owe) Accounts Receivable (who owes us?) Accounts Payable (who do we owe?)
QuickBooks: What You Don’t Know…
QuickBooks can also: Create estimates and/or sales orders Track inventory Track time and expenses Figure job costs Handle credit card processing
QuickBooks: What You Don’t Know…
And if QuickBooks can’t, the eco-system built around it probably can…
Document management Bar coding CRM 450+ selections
QuickBooks: What You Don’t Know…
If you are just starting out:
Invest in yourself and your business and get your QuickBooks professionally set up.
This will pay dividends for years to come
QuickBooks: What You Don’t Know…
Your CPAwill absolutely love you!
QuickBooks: What You Don’t Know…
If you have been using QuickBooks a while:
Invest in yourself and your business and consider getting:An X-ray done on your QuickBooks and/orA quarterly review of your QuickBooks and/orSomeone to take over the books for you
QuickBooks: What You Don’t Know…
BE AWARE: Your accountant may not know QuickBooks!
BE SURE: To choose your QuickBooks assistance carefully. Check references and resources.
QuickBooks: What You Don’t Know…
By the way…
The Intuit marketing never said that it was going to be FUN.
It is ACCOUNTING after all!
QuickBooks: What You Don’t Know…
However, if we do it right, we can have you looking like this in short order…
QuickBooks: What You Don’t Know…
Questions? Comments?
Personal Stories to Share?
Scott Gregory, Your Trusted CFOand QuickBooks Expert
www.BetterBottomLine.com
(440) 527-5696